Prophet Takes Home 6 Wins at Transform Awards Asia 2023 

SHANGHAI – Prophet, a growth and transformation consultancy, was recognized with six awards, including one gold, three silver and two bronze , for its work with ASUS, G7 Connect and Seatrium at the Transform Awards Asia 2023. The awards ceremony was held at the W Hotel, The Bund in Shanghai,  

Each year the Transform Awards recognize excellence in creativity and strategy across the entire  brand development process. Covering global regions including the Middle East and Africa, North America, Asia, Europe, Australia and New Zealand, and the Nordics, the 2023 award marks the seventh consecutive year Prophet’s award-winning work in Asia has been celebrated in the region.   

Prophet was recognized for its outstanding work across growth strategy, brand story development, and visual identity design, with leading clients including ASUS, G7 Connect and Seatrium. 

The firm won two awards for its work with ASUS to develop an ESG brand story for its renewed ambition to lead a sustainable future. 

• Gold – ASUS: Best Development Project to Reflect a Change of Mission, Values or Positioning 
• Silver – ASUS: Best Brand Evolution (Consumer) 

“We are extremely honored and proud to celebrate the great work and partnership Prophet achieved with our clients,” said Lily Wen, Associate Partner at Prophet. “We are committed to helping companies drive uncommon growth – the type of growth that’s purposeful, transformative and sustainable.”  

“It was a pleasure to partner with Prophet on the journey driving sustainability at ASUS. Prophet’s experts understood deeply the core of ASUS’s DNA and strategy and developed a sophisticated ESG narrative through winning storytelling and visual expressions,” said Eunice Chou, Global Commercial Marketing Head at ASUS. 

Prophet received accolades for creating Seatrium, a transformative new brand born from the merger of Keppel Offshore & Marine and Sembcorp Marine in Singapore. 

• Silver – Seatrium: Best Corporate Rebrand Following a Merger or Acquisition
• Silver – Seatrium: Best Visual Identity from the Engineering and Manufacturing Sector 

Additionally, Prophet was also recognized for its work with Chinese IoT SaaS solutions leader G7 Connect a to develop a new brand strategy and visual identity post-merger. 

• Bronze – G7 Connect: Best Corporate Rebrand Following a Merger or Acquisition 
• Bronze – G7 Connect: Best Visual Identity from the Transport and Logistics Sector 

“We are honored to have partnered with G7 Connect to help develop a compelling brand for the NewCo merged from two industry giants, anchoring on the beautiful changes digital technologies can bring to the road freight industry in China,” said Jolin Guan, Associate Partner at Prophet. “It has been truly amazing to see G7 Connect’s new brand strategy come to life across different touchpoints, taking the company to new horizons.” 

“We’d like to thank Prophet for its strong expertise, insights and methodologies that helped accelerate our merger. It allowed us to assess G7 Connect’s strengths and equities in a more thoughtful way, while being committed to human-centricity in our long-term strategy. With its strategic guidance, every touch of our communications feels deeply authentic, results-driven and compelling,” expressed Yayun Guo, Head of Brand Communications and Marketing of G7 Connect. 

In addition to the six Transform awards, Prophet was also recognized as a winner in the Partner Innovation (Enterprise) category at Channel Asia Innovation Awards 2023.  

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