AUTHOR

David Aaker

Vice-Chairman
San Francisco

David Aaker is a recognized authority on branding and has received David Aaker serves as Vice Chairman at Prophet. He’s a recognized authority on branding, has developed several visionary concepts including the Aaker Brand Vision Model and Brand Equity Model, and has received numerous awards for his contributions to the fields of marketing and brand strategy. Aaker has authored and published hundreds of articles and 17 books. His books have been translated in 18 languages and sold over 1 million copies. His words and teaching have offered guidance and inspiration to marketing leadership at many of the world’s leading brands. David is a branding consultant, Professor Emeritus at the University of California – Berkeley, Haas School of Business, and a revered speaker and thought leader.