The Future of Purpose-Driven Branding
BY DAVID AAKER
Learn how to guide, inspire and enable effective communication of a purpose-driven branding program.
In his book, “The Future of Purpose-Driven Branding,” branding expert, David Aaker, shows a pathway to business and social program leadership and offers five branding “must dos” to guide, inspire and enable effective communication of the program. The book includes:
- A thorough case for why social programs are the secret weapon to helping business leaders build stronger brands and more connected work cultures, while supporting important social causes
- Powerful case studies from organizations leading with exemplary social programs
- Tools and insights for integrating social programs into the organization and business
- Five branding “must dos” when building signature social brands
Download the first chapter today.
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About the Author
David Aaker is the author of more than one hundred articles and 18 books on marketing, business strategy
, and branding that have sold over one million copies. A recognized global authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world.
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Reach out to learn how David Aaker and Prophet can help your business create signature social programs that capture the hearts of leadership, customers, employees and brand followers.