Brand Relevance Insights
Relevance is critical to a brand’s success, which is why we measure it annually with consumers – gaining a pulse of the market and an understanding of the brands that are achieving relevance and those that are missing the mark.
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Relevant Brands Drive Business Growth
We believe the strongest brands are relentlessly relevant and make a difference in consumers’ lives. That’s why we created the Prophet Brand Relevance Index® (BRI) – to help companies evaluate their brands and understand how it can unlock growth. In fact, revenue growth of the most relevant brands outperformed the S&P 500 average revenue growth by 230% and EBIT growth by 1,040% over the past 10 years.
Redefining Relevance for Modern Brands
For over 100 years, brands have been built a certain way. But the modern world demands something new. Prophet has played a pivotal role in shaping brand strategy – it’s our heritage and our future. With the launch of the BRI, we set out to learn more about relevance and ultimately answer the question, “What does it take to build a relentlessly relevant brand?”
All previous BRIs
![block-slide-up Marisa Mulvihill](https://prophet.com/wp-content/uploads/2018/01/mulvihill.jpg)
“The most relentlessly relevant brands continue to not only win the heads and hearts of consumers but also drive top-line business growth.”
Marisa Mulvihill
Partner, Head of Brand and Activation
Let’s grow together
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