The Best of Aaker on Brands – 2017 Blog Recap

Three topics were covered most: Better storytelling, the power of purpose and achieving uncommon growth.

The most impactful blogs I’ve written in 2017 fall within three categories that are reflective of my research and writing interests. The first category, brand stories, is driven by my new book, “Creating Signature Stories” which is available now for pre-order. The other categories are about having a higher purpose and business growth strategies. Let’s walk through some of my blogs and explore each topic.

Creating Signature Stories

Higher Purpose

Growth Strategies


Stay tuned in 2018 for more about my upcoming book, Creating Signature Stories. And of course, if you’d like to read more of my shared thoughts and insights, subscribe to my blog Aaker on BrandsHappy New Year!

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