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Celebrating the Work That Helped Us Rank as a Top Consulting Firm
A closer look at just four of our amazing clients helps explain why Prophet is so special.
Prophet was named on Forbes’ list of America’s Best Management Consulting Firms for 2020. We are honored to be recognized as a top consulting firm based on feedback from both industry peers and brand executives.
Our success has been, and will always be, a testament to our people-first culture and client relationships. We’ve helped some of the world’s largest companies develop strategies to drive growth – from brand to customer experience to employee engagement to digital product and service design. And we’ve had plenty of fun along the way. (“Enjoying the ride” is one of our company values…)
Let’s take a trip down memory lane to revisit some of our client projects:
MeUndies
One of the hottest D2C brands, MeUndies, partnered with Prophet to finesse its product, marketing and experience strategies to drive growth to the segments that mattered most. We expanded its customer base by tapping into consumer insights – leading to an acceleration of its customer acquisition by double digits year over year.
Connor Smith, Associate & Casey Greulich, Engagement Manager
What was the most challenging part of the project? What about the most rewarding?
The most challenging, and most rewarding aspect of the project was the vertical leap in precision and maturity in how MeUndies understands its customers. As a young organization built on the vision of its founder, they had a passionate, but narrow definition of a single target customer. Our work brought a deeper, nuanced understanding of different customer segments and opportunities which they channeled into every piece of the business.
Our work brought a deeper, nuanced understanding of different customer segments and opportunities which they channeled into every piece of the business.
By the end of our project, we had also partnered with their teams in building this capability from the ground up. The results were far-reaching and hard won.
What is your favorite memory from working with MeUndies?
Inspired by a local art studio gallery walk, we incorporated augmented reality into our final presentation to bring our quantitative findings to life. We filmed our very own Propheteers attributed to their MeUndies “segment,” talking about their fashion and underwear habits (yep, we went there). We then used an iPad-based AR app to make the videos appear on screen whenever we pointed the camera at certain pieces of data on our segment boards. This was no small feat, and we had no idea how the client would react, but our favorite memory is the look of astonishment on their faces when holding an iPad up to one of our segment boards revealed a video of our coworker materializing to share her delight in the marvelous apparel of a local thrift shop (which was so on segment!). The moment was equal parts surprise on their end and welcomed relief on ours. It was definitely a risk well taken.
How would you describe the project experience in a hashtag?
#GOTEAM! (A rallying hashtag the team used frequently)
Read the full story of our work with MeUndies.
Marriott Man Ho
Prophet created the brand positioning and visual identity for Marriott’s signature Cantonese restaurant, Man Ho. After thorough research, Prophet developed an entirely new brand inspired by the idea of taking diners through a culinary adventure through time. The work was implemented across Mainland China and Hong Kong and received a bronze award at the Transform Awards Asia-Pacific 2019.
Isadora Jones, Engagement Manager
What was the most challenging part of the project? What about the most rewarding?
The most challenging part was coming up with something truly unique in a category with a lot of existing players. Hong Kong has many traditional Cantonese restaurants so we had to dig deep in the history of Man Ho and into the chef’s approach to find a unique angle on which to build the positioning. The iterative approach we took, coupled with our work with the team and the chef to uncover unique insights was a truly rewarding experience.
What is your favorite memory from working with Marriott?
Our favorite aspect of the work with Marriott was taking the work from strategic concept all the way to asset creation. A highlight of this project was supervising the photoshoot in the JW Marriott Guangzhou, where we got to collaborate with the clients, the chef and the photographer, learning how the food was made. We even got to try some!
How would you describe the project experience in a hashtag?
#Mouthwatering
Read the full story of our work with Marriott.
Electrolux TasteOS
Prophet worked with Electrolux, the multinational home appliance manufacturer, to understand their target customer’s journey. Together, through a partnership with Innit, a San Francisco-based food startup, Prophet and Electrolux satisfied unmet needs to bring cooking experiences to life. The joint experience, Electrolux TasteOS, launched in early 2019.
Samantha Papadakis, Senior Engagement Manager, Digital
What was the most challenging part of the project? What about the most rewarding?
This was truly first-in-kind work for Electrolux, taking a more software and partnership-led approach to the future strategy around a broader Electrolux ecosystem for connected living. As they evolved on their journey – from a product engineering organization to an experience-led company – this was a critical step. Furthermore, it required bringing in new software-led partners to complement their hardware-led heritage & strengths. It was a great experience for the team to learn about the new areas required to deliver on a more software-led ecosystem strategy – from software to product management and beyond. The work itself – deciding on the value proposition Electrolux could deliver – was incredibly intellectually stimulating. Also, we had these amazing extra elements of finding new frontiers on ways of working, partnership models, skills, etc.
What is your favorite memory from working with Electrolux?
We visited the Innit studios in Silicon Valley, where we held a multi-day hackathon session to ideate on specific use cases. We were able to come together as one team – Electrolux product owners, technologists, the Innit partners, and Prophet – to create a joint vision and roadmap for how the TasteOS ecosystem could come to life. It was great to have the opportunity to visit and tour the Innit facilities, where we saw some revolutionary R&D in the connected kitchen space.
We were able to come together as one team – Electrolux product owners, technologists, the Innit partners, and Prophet – to create a joint vision and roadmap for how the TasteOS ecosystem could come to life. It was great to have the opportunity to visit and tour the Innit facilities, where we saw some revolutionary R&D in the connected kitchen space.
How would you describe the project experience in a hashtag?
#FirstinKind
Read the full story of our work with Electrolux.
Moneyfarm
Moneyfarm, one of Europe’s largest digital wealth management companies, teamed up with Allianz Global Investors to launch a new multi-asset product in Germany. Prophet helped develop a brand architecture that communicated the value of the product developed out of a collaboration between a fintech startup and a financial institution. Just one month after launch, Moneyfarm saw a significant jump in client activation and investments of over $1M.
Tosson El Noshokaty, Partner
What was the most challenging part of the project? What about the most rewarding?
Our project was about the market entry strategy for Germany, including creating a value proposition and brand strategy localization. The biggest challenge was to maneuver between the Moneyfarm Team (young, confident, savvy Italian entrepreneurs) and the more traditional corporate investor culture of Allianz. The biggest reward was that all of our recommendations were implemented, activated and they have even taken our brand narrative adaptions to their other countries.
What is your favorite memory from working with Moneyfarm?
The entire project was a ‘hell of a ride’ and quite fun. It was a typical start-up working under enormous time pressure.. We moved very quickly into an agile, SCRUM-based working structure and our clients helped us early to adapt to their approach. Our team enjoyed the collaborative approach, which pulled everyone in – even the most senior Allianz stakeholders.
How would you describe the project experience in a hashtag?
#ProjectOnSteroids
Read the full story of our work with Moneyfarm.
Ready to start working with us to drive uncommon growth for your brand or business? Reach out today.
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FINAL THOUGHTS
We are just as passionate about growing our people as we are about growing our clients’ businesses. We encourage our employees to be fearlessly human and unexpectedly irreverent, welcoming the entire person to the office every day. We motivate our employees to think freely, push ideas and imagine possibilities. And we have a lot of fun while we are at it.