Webinar Replay: Executing on Customer-Centricity in Financial Services
The secret to becoming genuinely customer centric? Start with holistic, human-centered cultural change.
Prophet’s financial services team leaders moderate a discussion with executives from Principal Financial Group, Equitable and US Bank on the ways financial services organizations can overcome barriers to growth by transforming their cultures to be more customer-centric.
Watch to learn:
- The skills, capabilities and processes needed to advance customer-centric transformation
- The challenges leaders are facing as they change their cultures to operationalize customer-centricity
- The top priorities of senior leaders advancing transformation agendas of their own
- Beth Wood, Chief Marketing Officer, Principal Financial Group
- Andrea Shultz, Head of Workplace Retirement Marketing, Equitable
- Kai Sakstrup, Chief Strategy Offer, US Bank