Webinar Replay: Executing on Customer-Centricity in Financial Services

The secret to becoming genuinely customer centric? Start with holistic, human-centered cultural change.

61 min

Prophet’s financial services team leaders moderate a discussion with executives from Principal Financial Group, Equitable and US Bank on the ways financial services organizations can overcome barriers to growth by transforming their cultures to be more customer-centric.

Watch to learn: 

  • The skills, capabilities and processes needed to advance customer-centric transformation
  • The challenges leaders are facing as they change their cultures to operationalize customer-centricity
  • The top priorities of senior leaders advancing transformation agendas of their own


  • Beth Wood, Chief Marketing Officer, Principal Financial Group
  • Andrea Shultz, Head of Workplace Retirement Marketing, Equitable
  • Kai Sakstrup, Chief Strategy Offer, US Bank