Jo Roberts

Jo is an Associate Partner in Prophet's New York office. With a background in product management and business design, she works on developing business models for new products, services and ventures, and helps companies reimagine existing business models to stay relevant in the market.

Jo started her career in the publishing industry, working in marketing and product management roles. At Penguin Random House, she worked on major media brands such as Fifty Shades of Grey and Game of Thrones. At Apple, she developed an author service program for iBooks. Prior to Prophet, she was a Business Design Lead at Designit.

Jo studied marketing and finance during her MBA at NYU Stern. She is a teacher in the d.MBA program and a curriculum designer for Pragmatic Institute.