Peter Dixon

Peter brings his clients a unique blend of perspectives as an architect, designer and brand consultant. It translates into an imaginative take on branding, customer experience and retail innovation, expressed in both high-level thinking and visual, verbal and spatial representations.

Peter’s award-winning programs have spanned all areas of the brand experience, ranging from brand strategy development to prototype design, customer experience concepts and merchandising approaches. He has worked for such notable clients as BMW, Citibank, ConocoPhillips, The Cosmopolitan of Las Vegas, Delta Airlines, Emart, Fiat Chrysler, Mayo Clinic, McDonalds, Nissan, Sprint, Samsung, United Airlines, United Health Group and Walmart.

Peter helped lead the consulting team on Walmart’s new brand strategy, including its new visual identity and store experience concepts. He also was instrumental in designing Nissan Motors' new dealership concept being implemented worldwide, and a new dealership design for its Infiniti brand. He led the team designing a new customer experience for Delta Airlines. And for McDonald’s, he directed the development of a revitalized restaurant concept being executed across the U.S. and many parts of the world.

Peter is a popular public speaker and has been tapped as a source by The New York Times, The Wall Street Journal, Brandweek, Newsweek, Visual Merchandising & Store Design, Convenience Store News and Advertising Age.

He serves on the editorial board of VM+SD magazine, and is a past national president of the Society for Experiential Graphic Design (SEGD). He holds a B.S. in Mechanical Engineering from Louisiana State University and a Masters of Architecture degree from the University of Texas.

Expertise Areas

• Brand and Experience
• Customer Experience