Tom Zhang

Tom (Yixi) Zhang is an Associate Partner at Prophet, based in Shanghai, where he specializes in consumer-led growth strategy. With nearly 15 years of experience in consulting and digital transformation—including a tenure at Alibaba—Tom partners with leading multinational and local enterprises to unlock new growth. He advises executive teams on defining bold visions, identifying strategic opportunities, and translating them into actionable brand strategies and compelling consumer experiences that drive relevance and impact.

Tom has worked extensively across Asia Pacific and North America. He holds an MS from Columbia Business School and is a regular contributor to Campaign Asia, WARC, China Daily, and Vogue Business.