Prophet Cookie Policy
Prophet Brand Strategy (“we,” “us,” “our”) uses cookies on the website located at https://prophet.com/ (collectively, the “Website”). A cookie is a small file of letters and numbers that we may store on your browser or the hard drive of your device. Cookies help us distinguish you from other users of the Website, and this enables us to improve our Website and to provide you with a good experience when you browse our Website. By continuing to browse the Website, you agree to our use of cookies.
Cookies We Use:
We use the following cookies:
- Strictly Necessary cookies. These are cookies that are required for the operation of our Website. They include, for example, cookies that enable you to log into secure areas or make use of electronic payment services.
- Analytical/Performance cookies. These cookies allow us and our service providers to recognize and count the number of visitors and to see how visitors move around our Website. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily. These cookies are not used to target you with online advertising.
- Functionality cookies. These are used to recognize you when you return to our Website. They enable us to personalize our content for you, greet you by name, and remember your preferences (for example, your choice of language or region).
- Advertising/Tracking cookies. These cookies record your visit to our Website, the pages you have visited, and the links you have followed. We will use this information to make our Website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.
Cookies are either “session” cookies, which are deleted when you end your browser session, or “persistent” cookies, which remain until their deletion by you or the party that served the cookie.
You can find more information about the individual cookies we use and the purposes for which we use them in the table below:
| Cookie provider | cookie name | cookie type | duration |
|---|---|---|---|
| AppNexus | anj | Advertising | 2 months |
| AppNexus | uuid2 | Advertising | 2 months |
| Casale Media | CMPS | Advertising | 2 months |
| Casale Media | CMPRO | Advertising | 2 months |
| Casale Media | CMID | Advertising | 1 year |
| CloudFoundry | __cf_bm | Strictly Necessary | Session |
| CloudFoundry | __cf_bm | Functional | Session |
| CloudFoundry | __cf_bm | Advertising | Session |
| Demandbase | tuuid | Advertising | 1 year |
| Demandbase | tuuid_lu | Advertising | 1 year |
| Drift | drift_aid | Advertising | 1 year |
| Eloqua | ELQSTATUS | Advertising | 1 year |
| Eloqua | ELQCOUNTRY | Advertising | Session |
| Eloqua | ELOQUA | Advertising | 1 year |
| NID | Advertising | 6 months | |
| GCL_AW_P | Advertising | 2 months | |
| _GRECAPTCHA | Advertising | 5 months | |
| Google Ads | _gcl_au | Advertising | 2 months |
| Google Ads | _gcl_aw | Advertising | 2 months |
| Google Analytics | _gid | Analytics | Session |
| Google Analytics | _ga | Analytics | 1 year |
| Google Analytics | _gat_UA- | Analytics | Session |
| Google Analytics | _gat | Analytics | Session |
| Google Analytics | _ga_xxxxxxxxxx | Analytics | 1 year |
| Google Analytics | _gat_UA-XXXXXX-X | Advertising | Session |
| Hotjar | _hjSession_xxxxxx | Analytics | Session |
| Hotjar | _hjSessionUser_xxxxxx | Analytics | 1 year |
| Hotjar | _hjCookieTest | Analytics | Session |
| AnalyticsSyncHistory | Advertising | 1 month | |
| __Secure-xxxxxxx | Advertising | Session | |
| ar_debug | Advertising | 1 month | |
| Live Ramp | pxrc | Advertising | 1 month |
| Live Ramp | rlas3 | Advertising | 1 year |
| OneTrust | OptanonAlertBoxClosed | Strictly Necessary | 1 year |
| OneTrust | OptanonConsent | Strictly Necessary | 1 year |
| Piwik | _pk_ses* | Analytics | Session |
| Piwik | _pk_id* | Analytics | 1 year |
| Rubicon Project | audit | Advertising | 1 year |
| Rubicon Project | audit_p | Advertising | 1 year |
| Rubicon Project | khaos_p | Advertising | 1 year |
| Rubicon Project | receive-cookie-deprecation | Advertising | 2 months |
| Rubicon Project | khaos | Advertising | 1 year |
| Tremor Video | tv_UIDM | Advertising | 1 year |
| Tremor Video | tvid | Advertising | 1 year |
| Vidyard | VISITOR_INFO1_LIVE | Advertising | 5 months |
| Vidyard | UserMatchHistory | Advertising | 1 month |
| Vimeo | _cfuvid | Functional | Session |
| WordPress | pll_language | Functional | 1 year |
| YouTube | YSC | Advertising | Session |
| ZoomInfo | visitorId | Advertising | 1 year |
We also use analytical/performance cookies and tracking cookies provided by Google Tag Manager (“GTM”). GTM is a Tag Management System that allows JavaScript and HTML tags to be quickly deployed and updated on our Website. Tags are activated by triggers, which can include various activities such as a page view, click, payment, or form submission. For more information about GTM, please visit https://support.google.com/tagmanager/answer/6102821, and for additional information about GTM’s privacy practices, visit https://www.google.com/intl/en/policies/privacy/ and https://www.google.com/analytics/tag-manager/use-policy.
To refuse these cookies, please follow the instructions below.
Managing Your Cookies
Because strictly necessary cookies are needed to deliver the Website to you, you cannot refuse them. However, you can block or delete them by changing your browser settings as described below.
Please note that third parties (including, for example, analytics services) may also use cookies over which we have no control. You can block cookies by activating the settings on your browser that allow you to refuse some or all cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access some or all parts of our Website. Please see our Privacy Policy for further information about cookies and how to delete and disable them.