SINGAPORE – Jacqueline Alexis Thng, partner and Southeast Asia lead of global digital transformation consultancy Prophet, has been endorsed by Enterprise Singapore, the government agency that champions enterprise development in Singapore, as an accredited management consultant.

The certification recognizes management consultants who possess the competence, professionalism and ethics to support businesses in their projects and growth strategies. As the national standards and accreditation body, Enterprise Singapore continues to build trust in Singapore’s products and services through such initiatives.

“It’s an honor to be recognized by Enterprise Singapore,” said Jacqueline. “Singapore is an exciting hub for innovative businesses and entrepreneurs across Asia. We applaud the Singaporean government’s commitment to growing local businesses and global trading. We look forward to helping more companies in the region embark on their transformation journey, helping them to build capabilities, innovate and internationalize.”

With over 25 years of experience, Jacqueline combines in-depth analytics and strategic thinking in brand development, identifying and activating strategic growth opportunities for clients across diverse industries. She has served as the lead strategic advisor on a variety of engagements in Asia and globally, instrumental in driving significant value creation with clients such as DBS Bank, MB Bank, BNP Paribas Cardif, SAP, AXA, CapitaLand, Shangri-la Hotel, Coca-Cola, P&G and TCL. Prior to Prophet, she was Managing Director of Brand Union (WPP) and CEO of Lexis Branding. She is a prominent speaker at conferences and contributes regularly to regional media.

In 2020, Prophet was recognized as one of America’s Best Management Consulting Firms by Forbes and one of the “UK’s Leading Management Consultants” by the Financial Times. Recently, Prophet was awarded with seven awards, including four gold and two silver, at the Transform Awards Asia 2020.

About Prophet

SHANGHAI — Prophet, a leading global business transformation consultancy, announced that Cecilia Huang, former SVP of Isobar China, has joined the firm as a partner in its Shanghai office. Cecilia will support driving further brand and marketing excellence for Prophet clients in the region.

Cecilia has over 20 years of experience in brand consulting, digital marketing, retailing and big data analytics, helping both traditional and digital-native businesses develop purpose-led and data-driven transformation strategies.

“We are excited to welcome Cecilia to join our team in Asia,” said Alan Casey, partner and regional lead of Prophet Asia. “Cecilia has a proven ability to uncover insights that get to the heart of the business issue at hand. With her breadth of experience in driving businesses forward through brand, marketing and digital experiences, we have no doubt she will be an important ally for our clients in China.”

Prior to joining Prophet, Cecilia served as Senior Vice President of Brand Commerce Consultancy at Isobar China, Dentsu Group. She worked with clients to create brand positioning, brand identity, product & digital innovation, e-commerce strategy and big data analytics. She also held leadership roles at Interbrand China and a leading home furnishing retailer in China. She has partnered with leading clients, including Tencent, Master Kong, Heineken, Amway, Nippon Paint and Danone, to identify growth opportunities and drive digital transformation in China.

“I’m thrilled to join Prophet who is a renowned expert in the fields of brand marketing and digital transformation,” said Cecilia Huang. “Businesses in China are growing and innovating at an unprecedented speed. Many of them are finding the importance of a strategic approach to brand building and digital marketing. Prophet is uniquely positioned to partner with these clients to provide customer-centric, innovative yet pragmatic solutions that meet their challenges.”

About Prophet

SHANGHAI – Prophet, a leading global business transformation consultancy, was recognized with seven awards, including four gold awards at the Transform Awards Asia 2020 for its work with AXA, Walmart, MB Bank and BOE Technology.

Established in 2009, the Transform Awards, which recognizes excellence in rebranding and brand development, hosted its Asia awards ceremony virtually on January 14, 2021. Prophet was recognized for its excellence in brand experience, brand development and visual identity design.  Prophet helped AXA to create a humanized digital brand experience in Asia, rejuvenate Walmart’s retail brand in China, and reimagined the brands of the Vietnamese financial group MB Bank and Chinese technology group BOE.

The panel of highly respected industry specialists awarded Prophet:

GOLD – AXA: Best Brand Experience

SILVER – AXA: Best Visual Identity from the Financial Services Sector

GOLD – Walmart: Best Localization of an International Brand

GOLD – Walmart: Best Visual Identity from the Retail Sector

HIGHLY COMMENDED – Walmart: Best Creative Strategy

GOLD – MB Bank: Best Brand Development Project to Reflect a Change of Mission/Values/Positioning

SILVER – BOE Technology: Best Visual Identity from the Engineering and Manufacturing Sector

“We are excited to be recognized with seven awards at the Transform Awards,” said Young Kim, partner and executive creative director at Prophet. “In 2020, we had the pleasure to partner with many distinctive clients in Asia that were doing disruptive work to lead in their respective fields. We are honored to have been an ally in their journey. This new year, we look forward to continuing to use the power of creativity and innovation to fuel growth for our clients.”

Prophet’s distinctions at the Transform Awards stand as testaments to the team’s human-centric and creative approach to helping its clients differentiate their brands and propel their businesses forward.

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SAN FRANCISCO – Earlier this month Lauren Kelly joined global consulting firm, Prophet, as the newest member of its board of directors. Lauren’s rich experience in consulting, growth strategy, strategic execution, marketing and digital transformation will be invaluable to the board and the firm as Prophet continues its evolution.

“We’re in a whole new era of disruption which requires new thinking and transformative approaches to growth,” said Lauren.” This is why I am thrilled to join the board of Prophet, and help this incredible team continue to drive iterative solutions and long-term value for clients amidst a forever changing landscape.”

Lauren’s broad and diverse background across a range of marketing and growth leadership roles is perfectly suited to Prophet – both the strengths that we have built the firm around and the new areas we are investing in.  She currently serves as Chief Marketing Officer at ThoughtExchange, an enterprise discussion management platform that allows leaders to quickly gain critical insights and improve decision-making in large groups.

Prior to ThoughtExchange, Lauren served as Senior Vice President and Chief Marketing Officer for Irvine Company Office Properties. She has also held other leadership roles at organizations including Dell and Pepsi Co, as well as starting her career at Monitor, now part of Deloitte Consulting. Outside of her primary roles, Lauren has years of industry experience advising and coaching business leaders across categories and sectors in strategy and marketing and has earned awards including California Diversity Council’s 2020 Top 50 Diverse Leaders and 2020 CMO of the Year by the Internet Marketing Association. 

In addition to Prophet’s board of directors, Lauren has served on the boards of Internet Marketing Association, CEO Leadership Alliance and is a founding member of Black Executive CMO Alliance.

“We are excited to have Lauren join Prophet with her diverse, relevant leadership experience,” said Michael Dunn, CEO and Chairman at Prophet. “She has worked in consulting, has driven growth strategy and execution in large enterprises, and has taken on growth marketing leadership roles with large incumbents as well as with early-stage tech disruptors. Each piece of Lauren’s professional journey is so relevant to where we are pointing the firm. Her addition to the board is surely one that will help propel Prophet forward.”

About Prophet