CHICAGO – Prophet announced today that Kristen Groh has joined the global consultancy as a senior partner in its Chicago office. Kristen will be a part of Prophet’s North American Leadership Team as well as its Transformation Solutions practice, applying her extensive expertise in digital and customer-centric transformation to help Prophet clients drive growth and advance the firm’s portfolio of transformation accounts.

Previously, Kristen was the Industry Lead for Consumer Products in North America at Publicis Sapient, where she had been advising clients on how to leverage digital capabilities to drive transformative growth. Kristen brings expertise across a broad set of topics, including digital strategy and transformation, brand and experience strategy, design and strategic planning, in addition to strong client relationships and account building.

“We are thrilled that Kristen is joining the Prophet team,” said Chiaki Nishino, President of Prophet and Head of North America. “Her experiences and expertise as a digital native in professional services will undoubtedly help our clients leverage the capabilities necessary to drive truly transformative growth.”

Prior to Publicis Sapient, Kristen held leadership positions at DesignKitchen, VSA Partners, and Ogilvy & Mather, where she led engagements with leading companies such as Estee Lauder, IBM, Caterpillar, Polaris, SC Johnson, J.M. Smucker and Unilever. Her unique career combines practical experience in digital product, marketing, technology, design, with a deep emphasis on relationship building with clients.

“I have long been an admirer of Prophet — its work, people and values,” Kristen said. “I couldn’t be more excited to join this outstanding team and look forward to partnering with clients on their transformation journeys to creatively grow and expand their businesses.”

SHANGHAI – Prophet, a leading global growth and business transformation consultancy, was recognized at the Transform Awards Asia 2021  for excellence in brand development, verbal identity and visual identity design.

This is the fifth consecutive year Prophet’s work has been recognized at the Transform Awards Asia. This year, the firm received six awards across six categories for its work with Josun Hotels & Resorts, Vantage FX and beflo.

“For over 10 years, the Transform Awards has been rewarding the most innovative creative and successful brand work across APAC so, we are thrilled to be once again recognized in this prestigious scheme,” said Young Kim, partner and executive creative director at Prophet. “We are lucky to work with diverse clients across the region who continue to inspire us through their determination to evolve and drive uncommon growth. We are honored to have been a trusted partner in their exciting transformation journeys.”

Prophet’s award-winning work included the following:

• Gravity – Prophet worked with Josun Hotels & Resorts to develop the new, award-winning hospitality brand, Gravity, to capture attractive opportunities in the South Korea market.
• Vantage FX – Prophet was recognized in the work done with Vantage FX, repositioning and reinvigorating the brand’s identity for its next wave of growth.
• beflo – Prophet’s verbal identity experts were recognized for the development of the clear and thought-through name, beflo, for one of China’s leading B2B manufacturers’ new B2C technology brands.

Prophet is committed to helping its clients unlock uncommon growth that is purposeful, transformative and sustainable. The firm is a different kind of consulting partner and clients appreciate its genuine allyship.

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About Prophet

BERLIN – Prophet, the global growth and transformation consultancy, announced that Andreas Back, former head of brand at Zeiss Group, has joined the firm as a partner in Berlin.  

Back, who worked at Prophet between 2004 and 2007, will support driving further digital marketing and transformation excellence for Prophet clients in the region. The move comes as Prophet continues to bolster its presence and expertise in Germany, hot on the heels of its acquisition of the Munich and Hamburg-based management consultancy, KEYLENS, earlier this month. Back will bring his wealth of global experience to Germany’s growth-focused companies in the industrial sector. 

“We are excited to welcome Andreas back to our ever-growing team in Germany and particularly as we begin this critical next chapter in our growth story,” said Tobias Bärschneider, senior partner and EMEA regional lead at Prophet. “His profound knowledge of the market along with his breadth of expertise and leadership experience will be a hugely valued addition and we have no doubt Andreas will prove an indispensable ally for our clients on their customer-centric transformation journeys.” 

While at Zeiss Group, Back developed and implemented a global brand management system as part of the firm’s digital transformation agenda. Prior to joining Zeiss, Back set up his own international consulting firm to help B2B companies maintain and cultivate growth by defining the right marketing and sales strategies and organizational infrastructures to generate profitable gains. His former consulting clients include BMW, Philips, Siemens and Sony. 

“It’s such an extraordinary time in Prophet’s history and I’m thrilled to be part of it, working with such a reputable team of talented and remarkable individuals,” said Back. “SME businesses in Germany are facing a multitude of challenges putting a strain on their competitiveness. Prophet is uniquely positioned to help these businesses defend their role as economic drivers of innovation and technology and I’m excited to help define the transformation roadmap to ensure long-term resilience and maximize uncommon growth for these firms.”  

About Prophet

AUSTIN –Springbox, a Prophet company, received recognition from the 2021 MarCom Awards for excellence in digital experience design. The Marcom Awards is one of the largest and most prestigious international creative competitions, with over 6,500 entries annually and entrants ranging from Fortune 500 companies to individual creatives.

Springbox received a gold distinction in the Digital Media category among non-profit websites for its work with the Lyndon B. Johnson Presidential Library.

“The team came together to build a digital solution that would stand the test of time like LBJ’s legacy,” said Stephen Brooks, director of engineering at Springbox. “Using a specialized combination of experience design technologies, we were able to help not only digitize the library but also provide flexibility, allowing interactive exhibits to come to life on any device.”

Springbox was retained to improve website navigation and user experience while digitally connecting both archivists and visitors to the rich history held by the library. After an experience strategy was established, the Springbox team created a custom digital website that would allow the library’s site administrators to easily add and optimize autonomous content.

About Springbox

Springbox is Prophet’s digitally powered, creatively inspired agency that helps companies become digital leaders and realize the potential of transformative ideas to achieve uncommon growth. Its portfolio of services includes behavioral insights, go-to-market planning, performance media, creative, experience design and integrated analytics.

Springbox.com

About MarCom Awards

MarCom Awards honors excellence in marketing and communication while recognizing the creativity, hard work, and generosity of industry professionals. MarCom is administered by the Association of Marketing and Communication Professionals (AMCP). The international organization, founded in 1995, consists of several thousand marketing, communication, advertising, public relations, digital, and web professionals. AMCP administers recognition programs, provides judges, and rewards outstanding achievement and service to the community. Entrants are not charged entry fees for work they create pro bono for nonprofits. In the past few years alone, AMCP has contributed more than $250,000 to charitable causes.

marcomawards.com 

Global consultancy expands capabilities and footprint in Germany

BERLIN/ MUNICH – Prophet, the global growth and transformation consultancy headquartered in San Francisco, is further expanding its business in Europe, and particularly its footprint in Germany, with the acquisition of KEYLENS, a Munich and Hamburg based management consultancy owned by Dr. Jörg Meurer and Dr. Stephan Schusser.

With the acquisition, Prophet aims to better help its German-speaking clients across all sectors by expanding capabilities in human-centered transformation and digital end-to-end solutions.

“The KEYLENS team is completely aligned in our customer-centric approach to transformation and joining forces will deepen our ever-growing multidisciplinary and multicultural firm,” said Michael Dunn, Chairman and CEO of Prophet. “It’s thrilling to welcome new talent and bring fresh perspectives to fuel creativity and innovation. We are very much looking forward to working with our highly skilled colleagues in Munich and Hamburg and accomplishing great things together.” Dunn has been instrumental in shaping the expansion of Prophet’s global presence and high growth in recent years, the firm now counts 14 offices worldwide.

“In this digital age, it is not enough to just develop digital strategies. The line between strategy consulting and execution has become fluid. As part of Prophet, we will be able to broaden our value proposition and go further in the creation and deployment of digital business models, products and services for our clients,” said Dr. Stephan Schusser, KEYLENS’ Co-Owner.

Voted among the 40 best German consultancies in the field of strategy development by the German business magazine ‘brand eins’ for the third time in a row this year, KEYLENS has an excellent reputation and track record of serving reputable organizations in the DACH region and deep expertise in the construction, fashion, lifestyle, luxury, retail and travel industries.

“We will remain true to our KEYLENS DNA,” said Dr. Jörg Meurer, KEYLENS‘ Co-Owner. “Our team will continue its unwavering commitment to servicing our clients in the German market for whom we can now bolster our digital expertise by offering comprehensive brand, design and data science competencies as well as a more international presence, with significant reinforcement from our Berlin-based Prophet colleagues.”

The KEYLENS brand will come under the Prophet umbrella of companies and see Dr. Jörg Meurer and Dr. Stephan Schusser assume Partner roles on Prophet’s EMEA leadership team, with special focus on the German market.

“As our clients reimagine their businesses in order to transform and achieve new growth, the addition of KEYLENS with their particular expertise in strategy consulting, analytics and transformation will increase our ability to be true end-to-end impact partners,” said Tobias Bärschneider, Senior Partner at Prophet and EMEA Regional Lead. “I’m excited to see our two firms join forces. KEYLENS’ in-depth knowledge of the German market coupled with the global reputation and reach of Prophet will open a new growth chapter for Prophet in Europe”

Joining forces to help businesses drive uncommon growth in Germany, Dr. Jörg Meurer, Dr. Stephan Schusser and Tobias Bärschneider provide further valuable insights on Prophet’s acquisition of KEYLENS in this interview and look to what’s coming next.

About KEYLENS (www.keylens.com)

KEYLENS is a strategy consultancy. Founded in 2000, we work for German and international medium-sized companies, SMEs and hidden champions. With expertise in positioning, growth, transformation, digitalization and efficiency, we start with the big picture and support our clients all the way on their journey.

Our passion for people, communication and change is as great as our passion for analytics, ideas and concepts. It is this duality that defines us at our core. For us, this is the definition of modern, “end to end” strategy consulting.

Press Contact

Daniela Maczassek

Tel: +49 89 2131930

daniela.maczassek@Keylens.com

KEYLENS Management Consultants

Redwitzstr. 4

81925 Munich

Germany

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