BERLIN – Prophet, a global growth and business transformation consultancy hires Layla Keramat as a partner in its Berlin office. The design expert will be responsible for helping to drive the expansion of the firm’s Experience and Innovation practice in EMEA.

Prior to Prophet, Layla held executive creative director roles at frog and Interbrand– defining and designing innovative digital solutions with her teams – as well as Sony and Deutsche Telekom, serving a client-side role.

“We are thrilled to welcome Layla to Prophet and have her exceptional capabilities and stimulating thinking drive the development and growth of our Experience and Innovation practice in the region,” commented Tobias Bärschneider, EMEA Regional Lead & Partner. “Prophet is going through a period of exceptional growth in these disruptive times and this particular area of our business is seeing high demand as clients look to sustain competitive advantage through innovative business solutions. Layla’s human-centered approach will undoubtedly help our clients drive truly transformative growth.”

With more than 25 years of experience working both client and consultancy side in Germany and the U.S., Layla’s subject matter expertise and multidisciplinary work in product and service design has delivered breakthrough solutions for brands such as BMW, IKEA, Samsung and Siemens.

“I’m excited to join Prophet as this period of unprecedented demand to accelerate the pace of digital transformation continues. Businesses have an amazing opportunity to shape their future rather than react to it and I’m looking forward to helping clients explore the capabilities needed, identifying the best experience design solutions and bringing them to market,” said Layla.

Layla is a jury member of ADCE and formerly the UX Awards, as well as an adjunct professor at the School of Visual Arts in New York. She can also be found regularly speaking at universities and industry events.

NEW YORK – The non-profit group, C200 announced that Prophet Partner Melissa Goldner will be the newest member of its C-Ahead program.

C-Ahead is an exclusive development program created to support and celebrate female leaders while providing specific actionable content that focuses on the skills and experience necessary for women to succeed in significant positions at major corporations. New members require nominations and those accepted participate in a 6-month virtual program that aims to build leadership skills by providing educational and networking opportunities with other C200 members.

“One of my passions is to empower other women in the workplace. I’m thrilled to have been given the opportunity to join this wonderful program,” said Goldner. “My goal is to apply these learnings and share them with my fellow female leaders to help them become more successful both in and outside of Prophet.”

Goldner, who joined Prophet as a partner in January, has many years of leadership experience at client services organizations, including Slalom and Ogilvy & Mather where she was known for helping clients reinvent their business from top to bottom. She has worked with clients across consumer goods, finance, insurance, media and entertainment and other industries to drive organization-wide transformations, enhance digital collaboration and create high-performing teams. The C-Ahead program will help her further development in these areas and grow in her leadership role at Prophet while offering networking opportunities, access to exclusive events, and other educational programs.

“C200 and its programs are designed to grow and inspire future women leaders,” said IBM Senior Partner Kelly Watson, mentor to Goldner and member of C200. “Since connecting with Melissa, I knew she was in the position to impact the advancement of female business leaders. Her passion to learn and share her wisdom makes her a terrific addition to the program.”

Goldner has already learned important lessons in her first few weeks as a C-Ahead member and couldn’t be more thrilled about the support she’s received from not only her C-Ahead peers but also Prophet.

“Supporting women leaders is something that I’m extremely passionate about said Prophet’s President Chiaki Nishino. “As the executive sponsor of DEI and one of the founders of the Prophet’s Women in Leadership effort, which aims to harness the power of women leaders and help them thrive at Prophet and beyond, I am thrilled for Melissa to bring her learnings to our team and continue to grow as a leader at our firm and help us grow as a firm.”

Goldner says that even if she can be a small piece of another person’s success, it makes the entire experience worthwhile.

SHANGHAI – Prophet, a leading global growth and business transformation consultancy, has been recognized with two awards at the Digital Impact Awards Asia 2021. The consultancy received a gold award and a silver award in the “Best Use of Digital in the Financial Services Sector” category for its work with AXA and MB Bank respectively.

With over a decade of experience in Europe, this was the first Digital Impact Awards to have taken place in Asia, celebrating the creativity and innovation of digital work across the region.

Prophet’s distinctions are a testament of its excellence in creating impactful digital experiences and strategies for clients in the region. The project awarded the gold award was the innovative digital customer experience Prophet developed for AXA, which saw its first humanized user interface called Emma. Prophet’s work with MB Bank, which transformed it into becoming a digital-first, customer-centric bank in Vietnam, was given a silver award.

“We are thrilled to have been recognized for two awards at the Digital Impact Awards Asia 2021,” said Alan Casey, Partner and Asia Regional Lead at Prophet. “Companies in Asia are transforming at a fast pace to meet the evolving demands of the local consumers. We are honored to have worked with many of these clients to help them drive uncommon growth and are excited to see the impact our work has had on their businesses.”

AUSTIN, Texas – For the second year in a row, Springbox, a Prophet company, has been recognized by the B2B Marketing Elevation Awards for excellence in multiple categories. These awards acknowledge the exceptional talent, achievement and success in the B2B marketing space across the U.S. – solidifying Springbox’s position as a premier digital agency.

The firm was awarded a silver distinction in the “Best Use of Account-Based Marketing” category for an ABM pilot program designed to revolutionize demand generation and nurturing capabilities for Cigna.

“We had a wonderful partnership with Cigna to collaborate on how best to move their capabilities forward while generating near-term results,” said Angie Gette, vice president of strategy and insights at Springbox. “It’s difficult to drive change in such a large organization, but everyone embraced the opportunity. We’re glad for the impact our planning had on their business and demand generation function overall.”

In the “Best Brand Initiative” category, Springbox’s reimagining of the Amazon Business brand was honored with the silver distinction.

“We are proud to have helped bring the Amazon Business brand to life and played a small part in its immense global growth,” said Darcy Munoz, partner at Prophet. “From articulating the global strategy to activating it in a campaign across channels, we partnered with our Amazon Business colleagues as one integrated team committed to the best strategic and creative outcomes.”

These awards stand as a testament to the hard work and innovation the Springbox team dedicates to every client.

About the B2B Marketing Elevation Awards

The U.S. Elevation Awards is an incredible B2B marketing event that brings together and recognizes the best of the best programs across all channels. This event delivers B2B marketers the opportunity to learn from each other, to share best practices and to see new techniques.