BERLIN/MUNICH – Prophet, the world’s leading strategic and creative growth consultancy, is proud to have been recognized once again by brand eins as a top consultancy in Germany for 2025. The award from the leading Hamburg-based business magazine is considered the most prestigious in the consulting industry in Germany, as it requires dual endorsement: recommendations from both peers and clients.

Together with Statista, brand eins has been a benchmark of the consulting industry for the twelfth consecutive year. A total of 288 companies and eight consulting networks made it onto the 2025 lists, with awards given in 38 categories, including 21 functional consulting fields and 17 industries.

A big “thank you” to our clients and our team, as Prophet was honored in five categories at the brand eins awards. This recognition not only affirms the quality of our work but also highlights the value of our services.

“We are particularly pleased that Prophet is perceived as ‘the uncommon growth company’ and stands out like no other consulting firm for the unique combination of growth and brand. Our clients appreciate this positioning, which is perfectly reflected in the rankings,” says Tobias Bärschneider, Senior Partner and EMEA Regional Lead at Prophet. “The awards in the areas of innovation, growth, brand, and strategy development are at the core of our positioning and how we create value for our clients.” Additionally, Prophet’s first-time recognition in the consumer goods & retail category is exciting, reflecting our quality work for leading consumer and retail brands.

“We see this recognition as an outstanding consulting firm in various areas as a validation of our consulting approach, which fundamentally works across industries. While Prophet in Germany has developed particular focus areas, such as the construction supply industry, travel & hospitality, and luxury/lifestyle, we generally operate industry-agnostic,” says Stephan Schusser, Partner at Prophet.

“The seal of approval is also an invitation not to rest on our laurels but to continue striving for the extraordinary, for ‘uncommon growth,’ which can only be achieved through individual, creative strategies,” adds Stephan Schusser. In other words: The show will go on.

Prophet was honored as a top consulting firm at the brand eins Awards 2025 in the following areas:

• Consumer Goods & Retail
• Innovation, Growth
• Marketing, Brand, Pricing
• Strategy Development
• Sales, Aftersales, CRM

You can find the complete list and details on the survey methodology here.

About Prophet

SAN FRANSISCO, CA – Leading strategic and creative growth consultancy Prophet announced the promotion of Andres Nicholls to Chief Creative Officer.  In addition to his promotion to the firm’s leadership ranks, Nicholls is being named to Prophet’s Executive Committee. 

“We are thrilled to appoint Andres as our Chief Creative Officer – he’s played a pivotal role in growing the firm throughout his tenure, and his expertise in creative craft will uplevel our creativity for clients,” says Michael Dunn, Chairman and CEO of Prophet, who Nicholls will now report to. 

Nicholls will be responsible for helping the executive team chart the next chapter of creative at Prophet, including honing its creative value propositions, optimizing ways of working between disciplines and continuing to uplevel the quality of creative work.

“I’m really looking forward to expanding our firm’s creative capabilities and working alongside my incredibly talented teammates at Prophet—unleashing creativity to bring bold ideas to life and drive greater impact for our teams and our clients,” says Nicholls. 

Since joining in 2009, Nicholls has played a critical role in building the global design practice at Prophet, producing stunning and impactful creative for marquee clients such as AT&T, AbbVie, Allergan Aesthetics, AXA, Emart, JetBlue, J.P. Morgan, Scholastic, Target, UBS and more. Prior to Prophet, Nicholls was a design partner at Lippincott, where he led transformative work for brands such as The Art Institute of Chicago, Citibank, Citizens Bank, Gore-Tex, RadioShack, Walmart, Vale, Samsung, and Taca Airlines. He combines his background in architecture with many years in brand consulting to drive breakthrough creative. 

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.  

With 15 global offices and 500+ strategists, analysts, creatives, marketers, and digital experts, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.

SAN FRANCISCO, CA – Leading strategic and creative growth consultancy Prophet announced the promotions of Alix Hahn to Chief People Officer and Andres Nicholls to Chief Creative Officer.  In addition, both are also being named to Prophet’s Executive Committee. 

“Alix Hahn and Andres Nicholls have both played pivotal roles in growing Prophet over their long tenures and I know they will have even more impact in their new executive roles,” said Michael Dunn, Chairman and CEO of Prophet. “Their advancements recognize their significant contributions to the firm and its clients.”

Hahn was promoted to the Chief People Officer role after serving as Interim Chief People Officer since September 2023, and as an SVP leading global recruiting since 2003. She will continue to be responsible for Prophet’s global talent strategy while also stewarding all aspects of the employee lifecycle, including talent acquisition, L&D, HR operations, performance management, compensation & benefits, culture & engagement, and more for the firm’s 500-plus employees around the world. 

“I’ve loved my journey at Prophet these last two decades,” says Hahn. “It’s an honor to be appointed to this position, and I look forward to helping cement Prophet as a compelling career destination with a vibrant culture and meaningful employee experiences.” 

Since joining Prophet in 2009, Nicholls has played a critical role in building the global design practice by producing stunning and impactful creative work for some of the world’s most iconic companies, including AT&T, AbbVie, Allergan Aesthetics, AXA, Emart, JetBlue, J.P. Morgan, Scholastic, Target, UBS and more. He combines his background in architecture with many years in brand consulting to drive creative ideas. 

“I’m really looking forward to expanding our firm’s creative capabilities and working alongside my incredibly talented teammates at Prophet—unleashing creativity to bring bold ideas to life and drive greater impact for our teams and our clients,” says Nicholls. 

Nicholls will be responsible for helping the executive team chart the next chapter of creativity at Prophet, including honing its creative value propositions, optimizing ways of working among disciplines, and continuing to uplevel the quality of creative work.

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.  

With 15 global offices and 500+ strategists, analysts, creatives, marketers, and digital experts, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.

NEW YORK – As it seeks to help marketers understand brand as a value and growth driver, the Association of National Advertisers (ANA) has launched a new “Brand Practice,” with leading strategy and creative firm Prophet, signing on as a flagship sponsor.   

Together, the ANA and Prophet will create thought leadership and experiences for the ANA’s 1,700 corporate members, providing the tools and insights to help them tackle today’s brand challenges. The platform will include content on ways to turn brands into engines for growth, new thinking on integrating brand and performance, and measuring the impact of brands on business performance.  

Prophet has a 25-year relationship with the ANA, most recently working with the organization on messaging strategy. The firm early on helped the ANA pioneer its regional event offerings, bringing CMOs together before its annual events rose to prominence.   

Scott Davis, Chief Growth Officer at Prophet, whose three books were published in collaboration with the ANA, said, “We are so proud of our long-running relationship with the ANA and the ability to contribute to helping it support its members in their need to have bottom-line impact. Prophet’s focus on creating pathways for “uncommon growth” aligns directly with the goals of the ANA and its members.” 

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services. ​

With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.