Brand Identity and Expression

Building instantly recognizable brand expressions, wordlessly conveying a brand’s personality and purpose. These expressions create valuable consistency in what brands look like, what they say and how they say it.  

WHAT WE OFFER

Visual Identity & Design   

Verbal Identity & Tone of Voice  

Brand Guidelines  

Naming & Nomenclature  

Messaging  

OUR PROCESS

Brand expression is shorthand for all that a company stands for. While everyone recognizes symbols like the Nike swoosh or McDonald’s golden arches, modern brand expression takes it a step further. Visual and verbal symbols need to capture the nuance of each physical and digital moment in ways that are distinctly different than their competitors.  

LET’S TALK

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JETBLUE

Sending an iconic airline and true challenger brand soaring into the future

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