Supporting Progress On and Off the Field with the US Women’s National Team
This major branding effort for women’s soccer has been a labor of love, amplifying women’s voices everywhere.
Nearly four years ago the US Women’s National Team (USWNT) defeated Japan 5-2 to win their third World Cup in front of the largest TV audience (26 million) in U.S. soccer history. In 2015, some of America’s most famous footballers – including Alex Morgan, Abby Wambach and Carli Lloyd – were building on the success of 1999 World Cup champions like Mia Hamm, Julie Foudy and Brandi Chastain, while making a case for equal pay with their US Men’s National Team counterparts.
Since then, our champions have been leading the charge for equality, both on and off the field, by elevating the level of the women’s game and fighting for causes like gender equality, parity to the US men’s team in terms of pay, coaching and medical treatment, frequency of games, quality of fields and even how they train and how they travel to matches.
Prophet is proud to support the USWNT players as they look to repeat as World Cup Champions and more importantly, make advances in their fight for progress.
As part of our Prophet Impact (formerly Prophet for Nonprofit) initiative, a team of strategists, designers, copywriters and developers volunteered to create a new brand and digital experience to capture the essence of the players—both as world-class athletes and as passionate activists. All the spirit, hard work and positive energy has been channeled into a new brand: OOSA.
The name OOSA is a nod to the team’s 20-year-long tradition of players chanting “OOSA, OOSA, OOSA-AHHHH,” as a rallying cry before they take the pitch. And now, OOSA is a brand, that capitalizes on the collective value of the players, while providing an avenue for supporters to get involved in their efforts to push for meaningful progress. The brand provides something tangible to rally behind while helping to defray the cost each player incurs to lead the cause for change.
Prophet is thrilled to share the new OOSA website and brand video, just in time for the 2019 Women’s World Cup.
Chant with Us
We are proud of the yearlong effort of many Propheteers to help build a brand that supports a cause that aligns so closely with our values as a firm. Our partnership with OOSA is just one element of our dedicated effort to elevate women and strengthen their voices, and we look forward to continuing our partnership with such an inspiring and passionate group of powerful women. In the meantime, we wish the team the best of luck throughout the World Cup. And while we’re a global team, don’t be surprised if you hear chants of “OOSA, OOSA, OOSA-AHHHH,” vibrating from Prophet offices across the US.
“The name OOSA is a nod to the team’s 20-year-long tradition of players chanting “OOSA, OOSA, OOSA-AHHHH,” as a rallying cry before they take the pitch.”