CASE STUDY

Kibo Foods

Ingredients for a Successful CPG Product Launch

Challenge

Colombian CPG conglomerate, Grupo Nutresa, was launching its first North American product, Kibo Foods—nutritious, delicious chickpea chips—to the U.S. market, exclusively through Amazon. 

They needed a partner that could bring a modern approach to all aspects of their U.S. launch—branding, marketing, owned and paid media, content development, website, e-commerce, fulfillment, media management, performance measurement and optimization.  

Solutions

Since Kibo Chickpea Chips had no previous brand presence in the North American market, it was crucial to determine their potential consumers. We identified online tribes of healthy snackers to understand possible target audiences based on their affinity for similar brands and likelihood to buy snacks on Amazon.com. Three “Healthy Snacker” target profiles were built with hyper-focused demographics—including interests, brand affinities, personality traits, shopping behaviors, influencer relationships, media channel consumption habits and most-engaging content types. 

We then refined the Kibo brand positioning, crafted relevant messaging themes, and established a distinct, playful voice and visual design system. Detailed message maps overlaid the brand strategy to the shopper journeys and confirmed which omnichannel assets, experiences and messages would engage audiences most. We then created an all-in-one visual web design platform that allowed us to build and take the site live without a long development and testing process. Working closely with the Kibo team, we established their digital storefront on Amazon, providing consultation, SEO-backed copy, product imagery, offers and ad assets. 

Then, we created a media strategy to put the right message in front of the audience at the right time. We selected channels, allocated the spend and modeled against goals to ensure a drive to purchase. To get the brand in-market quickly, we conducted a three-day video and photo shoot strategically organized to capture an entire asset library, which included motion graphics, product photography, lifestyle imagery and video assets, allowing us to build a seamless customer experience across the website, social channels, email and display—and setting up the Kibo team for ongoing social engagement.  

Results

We helped Kibo get its start in homes across America with continuous optimization through analysis that fueled robust sales growth. To enable internal marketing and creative teams to execute and extend the brand effectively, we developed an activation playbook that synthesized the brand strategy and summarized brand guidelines. Performance reports and optimization recommendations were delivered monthly to guide ongoing content, theme and messaging decisions. 

Impact

23%

over sales growth projections

CASE STUDY

UGG

Building a relentlessly relevant brand

Challenge

A beloved brand known for its iconic boots, UGG was looking to expand its relevance and connect with Gen-Z consumers in an emotive and ownable way. With a mix of established and emerging markets across the globe, UGG wanted to not only identify their target customer but understand where and how to create deeper engagement and drive further growth with them. The brand needed to show up as a more assertive and compelling brand— inspiring its consumers to join a community that stood for something beyond trendy footwear.  

But creating a relentlessly relevant brand for UGG meant balancing several key challenges. We had to reach (and win with) Gen-Z consumers without alienating UGG’s existing core customers. Which meant managing the tension between making bolder moves to meet the self-expression of younger consumers and maintaining the classic UGG brand for legacy consumers. 

Solutions

We began our immersion by conducting internal stakeholder interviews to understand the vision and aspirations for the brand. We then conducted global consumer qualitative research to better understand consumer perspectives on the brand, their lifestyles and communities, and to generate a hypothesis for a global brand direction. 

Using this as a foundation, Prophet implemented a rigorous quantitative process to deliver consumer target segmentation for UGG driven by customer style attitudes and core emotional & functional needs. Out of the 6 segments identified, we prioritized 3 unique segments that UGG could act on and start driving engagement with. Our team also provided targetable Micro-Communities built around passions, hobbies and other interests with these segments for future activation. From these inputs, we worked iteratively with the UGG team through workshops to define UGG’s global brand positioning and voice, and how to activate this newly defined brand. 

Results

Prophet worked with UGG to identify and prioritize consumer target segments along with a global brand strategy to align the product, marketing, and overall consumer experience across all of its brand touchpoints. 

Prophet delivered a brand book used to communicate and rally the new strategy internally and guide activation efforts across functions and organizational teams. Our work aligned UGG and the parent company, Deckers, to have a unified focus on their brand’s “north star” and their primary consumer targets. 

“The Prophet work was a rallying cry for the entire organization to galvanize around our primary consumer target. We’re all speaking the same language now and that was almost indescribable in terms of how far we’ve come in a very short period of time.”

Carole Diarra
Vice President of Marketing

CASE STUDY

ASUS

Defining a compelling ESG story to lead a sustainable future 

Challenge

ASUS is a leading technology manufacturer that has set an ambitious sustainability goal to achieve 100% renewable energy in global operations centers by 2035. With a focus on creating positive impacts on the environment and society, ASUS has championed data-driven and scientific management methodologies to optimize sustainability practices.  

Having invested heavily into its ESG initiatives over the past few years, ASUS saw an opportunity to better communicate its ESG strategy and success to the market. Prophet partnered with ASUS to create a compelling ESG narrative to demonstrate the tech leader’s strong commitment to sustainability and a better future. 

Solutions

We started by understanding ASUS’s ESG vision and current strategy through in-depth interviews with executives and stakeholders across multiple business units. Our key focus was to better understand ASUS’s underlying strategic motivations and unique competitive edges in ESG. We also conducted audits on how ASUS and other leading technology brands communicate their ESG efforts and identified key trends and best practices to inform future communication strategy.  

Based on internal and external perspectives, we developed three potential creative territories to articulate ASUS’s ESG narrative and crystalized a unique and future-ready ESG narrative that’s deeply rooted in the company’s DNA. The new ESG slogan – “Sustaining an Incredible Future” – underscores ASUS’s commitment to creating shared value for everyone, with reference to its brand essence “In Search of Incredible”. A variety of activation ideas were co-created to guide ASUS’s key divisions in developing future initiatives to underpin its ESG strategy. 

To bring our narrative to life, we transformed the new ESG principles into a comprehensive visual system and flexible key visual. Our core visual pattern concept starts from a single pixel that symbolizes ASUS’s singular focus on technology advancement, and evolved into a grid system that signifies the accumulation of experience to create an incredible future for all stakeholders. A living brand flexible enough to anticipate and solve any environmental needs, representing ASUS’s focused areas for ESG. The color palette comprised of ASUS blue and a fresh teal, balancing contemporary and sophistication. Additionally, we created a comprehensive icon library, including recommendations on how the iconic visual patterns can live and expand with ASUS.  

Results

In January 2023, ASUS hosted an inspiring launch event with its new ESG value proposition , “Sustaining an incredible future,” at the Consumer Electronics Show (CES), sharing with the world its commitment to a sustainable future. The ESG narrative creates a strong and compelling purpose for the tech leader to connect its organization, products and employees. 

Prophet continues to explore new initiatives and activation ideas with ASUS to bring its ESG ambition to life. 

Client Testimonial

“It was a pleasure to partner with Prophet on the journey driving sustainability at ASUS. Prophet’s experts understood deeply the core of ASUS’s DNA and ESG strategy and developed a sophisticated ESG narrative through storytelling and visual expressions. The updated ESG strategy was launched at the CES as the keynote of ASUS’s exhibition with wide attention and acclaims.” 

Eunice Chou
Global Commercial Marketing Head, System Group, ASUS 

CASE STUDY

The North Face

Defining a unique proposition for the iconic brand’s loyalty program in Greater China

Challenge

Since its inception in 1968, The North Face has become an iconic global outdoor sports and lifestyle brand. For years, the brand successfully operated a loyalty program called XPLR Pass, but the team determined that the program needed to be revamped in the Greater China market to create deeper engagement with its broad Chinese consumer base. The North Face hoped to expand on the types of benefits provided by XPLR Pass beyond monetary rewards, ensuring representation of the organization’s brand DNA while elevating consumer perceptions, building greater engagement and further differentiating itself from competitors. 

The North Face partnered with Prophet to craft a unique positioning for its loyalty program while ideating new benefits to bring it to life.  

Solutions

We started by immersing ourselves in the current state of the brand, conducting stakeholder interviews and reviewing past strategy efforts. In addition, we ran an immersive competitor audit to understand best practices around loyalty programs and interviewed industry experts to identify opportunities for differentiation. 

Through our research, our team identified key insights that allowed us to develop a unique positioning for XPLR Pass. We anchored the program on The North Face’s authentic history, providing trusted guidance to fuel exploration, which helped to reinforce the brand’s DNA while clearly articulating its distinctive values in Greater China. We then facilitated discussions and co-creative workshops across The North Face’s teams to clearly define XPLR Pass’s strategic objectives, design targets and customer journey roadmap. This helped us align on the key priorities of the revamped program, which was brought to life through four strategic pillars: outdoor empowerment, expert guidance, community and exclusivity. These pillars were then used to guide the ideation of the benefits provided by the program. 

A key ethos of our approach was to work collaboratively to ensure cross-functional buy-in of the new strategy. Our team leveraged innovative digital tools to facilitate interactive virtual sessions to drive alignment on the refreshed positioning. Once the strategy was set, we helped codify all elements of the updated program into a playbook, that could be used to inform all stakeholders about the program’s strategic components. 

Next, we developed an engagement strategy for next-gen high-potential brand lovers, to cultivate future growth potential. We defined identifying metrics, preference metrics and engagement tactics for the next-gen consumers. Also, we examined the existing engagement strategy of the brand and provided recommendations on how to build solid customer profiles that combine membership and transactional data with broader engagement data. Lastly, with our digital experience expertise, we recommended best practices for consumer tagging through advanced social media tactics, such as WeChat CRM, to help The North Face team drive ongoing engagement. 

Results

Our strategic work with The North Face set the foundations for the success of the revamped XPLR Pass program, serving as a key pillar of future growth for the brand in the Greater China market. The North Face team used the playbook to drive socialization across business functions and begin implementation of the new strategy.  

The strategy was then translated by the North Face team into customer-facing messaging. The revamped loyalty program was announced to Greater China consumers on WeChat in August 2022. The WeChat mini program was also designed to capture customer engagement data to help set the foundations for rich, actionable customer profiles to drive future personalization. 

CASE STUDY

Ulta Beauty

Transforming a leading beauty retailer’s marketing department 

Challenge

National beauty retailer Ulta sought to recalibrate its marketing model to shift from product and category-focused operations to a more integrated approach, keeping customers at the center. The organization needed to balance master brand-building marketing with efforts to generate demand for the brands it sells. The evolving market and consumer dynamics create nuanced pressure to quickly adapt to meet customer wants and needs.

Solutions

Prophet designed a marketing operating model focused on supporting agility and efficiency. This approach also allowed the brand to prioritize improved communications and increased collaboration.  

First, our teams worked with Ulta to define a future-state vision across the organization, inspiring teams, providing clarity and ensuring active ownership. We then designed integrated, streamlined processes for market planning, prioritization and briefing to support the model we had created. Lastly, we implemented a new operations function to support a centralized view of the market. This helped drive the new planning and prioritization process, reducing the burden on Ulta’s functional teams. 

Results

The new marketing operating model enabled Ulta to become an integrated, customer-centric marketing organization. The new system has led to improved communications, increased collaboration and boosted productivity across the organization.

Impact

14

processes documented

144

key employee pain points addressed

“Prophet pushed us to think differently about our organizational structure and what would serve us best, both for the short and long-term. Today, we have greater synergy and efficiency across our growing marketing organization which benefits our teams, brand partners and ultimately our guests.”

Karla Davis
Vice President of Marketing

CASE STUDY

Consumer Electronics Retailer

A consumer electronics retailer finds new growth territory through convergence

Challenge

For years, consumer electronics retailers focused their digital transformation efforts on individual product transactions and omnichannel retailing to drive revenue. Yet with digital commerce, companies offering greater transparency and choice to customers, and supply chain innovations enhancing accessibility of products, it has become nearly impossible for traditional retailers to compete on product assortment, channel mix or price. As a result, our client was experiencing declining margins for several consecutive quarters.

Solutions

To unlock uncommon growth, our client needed to converge transformation efforts around a whole new purpose and way of doing business that took into account the needs, behaviors and expectations of customers today. Through an iterative ideation process, Prophet uncovered loyalty-driving experiences that helped them reimagine their purpose and establish a new relationship with their customers and employees as not just a place to transact but a place to get great customer service.  To test our hypotheses, we engaged in service design processes that were rapid, iterative and collaborative, focusing on key experiences and pivoting based on customer feedback.

Results

We prototyped new formats, built an MVP of a platform service for customer support, and detailed an operational blueprint that could be piloted at the enterprise level. In addition to a new value proposition, we also build a website to socialize the tools and visual mock-ups that would help bring everyone from the C-suite to sales teams on board.

CASE STUDY

GARDENA

Growing a brand through a customer-centric transformation

Challenge

After years of steady growth, GARDENA – a brand of the Husqvarna group – is the leading pioneer of high-quality garden tools in Europe and is represented in more than 80 countries all over the world.

While its focus on engineering-driven innovation and revolutionary design is an immense asset, GARDENA realized that it needed to deepen connections with current and future customers to continue its success story. Prophet was tasked with transforming GARDENA into a customer-centric organization, with a focus on evolving its approach to marketing and go-to-market strategy.

Solutions

Collaborating with marketing teams across key regions, Prophet established a uniform approach for GARDENA’s marketing community to think beyond product launches and selling. Prophet encouraged the adoption of an ‘always-on,’ customer-centric mindset that focused deeply on customer retention and value creation.

We instilled processes and systems, supported by easy-to-use tools and templates, to drive marketing effectiveness. The initiatives laddered up to GARDENA’s goals and were tracked to prove maximum efficiencies.

Together, with the marketing leadership, we defined the capabilities and operating model required to deliver against GARDENA’s customer-centric targets. The new operating model was designed to align capabilities along the entire consumer journey, emphasize digital effectiveness and ensure that a consistent, purpose-led brand directs the activation across traditional and digital channels. The target result was a seamless omnichannel customer experience.

A learning program was also developed to ensure the marketing community was inspired and empowered with the right skill set to make GARDENA’s ambition a reality.

Results

Prophet positioned GARDENA to become the world-class, customer-centric organization it aspired to be. A strong customer-centric mindset has now become part of the organizational DNA. The new marketing KPIs, metrics and purposeful processes deployed are boosting consumer engagement and powering a more digitally savvy GARDENA brand.

Staying in pole position requires continuous transformation. Thus, Prophet will continue its journey with GARDENA with ongoing learning programs designed to upskill its full marketing function. Additionally, Prophet will continue to build the long-term brand strategy roadmap for the business to keep customer-centricity firmly at its core.

CASE STUDY

Colgate

Rejuvenating Colgate’s brand positioning to drive growth in China

Challenge

Colgate is a global leader in oral care with more than 40% share of the global toothpaste market. Having entered China in 1992, Colgate has become a household name with its slogan “No Cavities” widely known by Chinese consumers.

With the rise of China’s new middle class, the premiumisation trend has been growing in prominence in the personal care category. At the same time, the post-90s and 2000s generations have become the driving force of the category’s growth. Niche brands are increasingly sought after, while leading domestic brands are also gaining momentum. The Colgate brand was losing its vitality and appeal with young consumers in China.

Despite having a clear global brand mission “Everyone Deserves a Future They Can Smile About,” Colgate needed a better way to connect with China’s young consumers. To achieve this ambition, Colgate worked closely with Prophet to rejuvenate the brand with a distinct and vibrant positioning, anchored deep in China’s cultural and consumer insights.

Solutions

In just two months, we conducted comprehensive consumer research to gain an in-depth understanding of China’s new middle-class and the evolving needs of young consumers. Our insights showed that the new generation of Chinese consumers care more about the present and focus on near-term goals that move their life forward. However, for reasons such as lack of confidence, they often don’t take action against those goals.

Based on this key insight, Prophet worked with the Colgate team to dive deeper and define the positive role that Colgate can play in consumers’ lives. We developed the positioning, “Smile and Go for It” (放开笑放手做) – a proposition rooted in consumers’ desire to define a more passionate life, while anchoring on Colgate’s brand essence of smiling. It encourages consumers to smile with confidence and take action to pursue their dreams and goals, no matter how big or small, and to live out the life they want.

With the positioning identified, Prophet then facilitated workshops with Colgate’s marketing, innovation, e-commerce and design teams to develop the brand activation roadmap. Moreover, Prophet helped Colgate leverage the micro-segmentation work conducted by Tmall. By providing strategic analysis of the segmentation and identifying high-value customer groups, we were able to help the client determine the most relevant product innovations to bring to market. In addition, in order to strengthen the understanding of Colgate’s new brand positioning across internal and external stakeholders, we developed brand guidelines and provided guidance for Colgate’s communication with ad and media agencies.

Results

In July 2019, Colgate launched the “Smile and Go for It” campaign to activate its new brand positioning. Through a series of targeted marketing initiatives, Colgate built aspirational connections with diverse consumer groups who share different passions using film, TV, music, talk shows, workplace, beauty and ACGN (Animation, Comic, Game, Novel), encouraging them to tell their own “Smile and Go for It” stories. In only two months, Colgate’s campaign discussion on Weibo (a Chinese social media platform) had exceeded 420 million views.

Colgate has continued to draw inspiration from the brand positioning developed by Prophet, as well as the reset portfolio strategy, to carry out product innovations. In 2020, Colgate launched a new anti-aging toothpaste, an industry-leading move that created a new premium subcategory. At the same time, Colgate continued to reinforce its effort in building emotional resonance with young consumers. A recent initiative was its partnership with the top reality TV show “CHUANG 2020” as well as Chinese pop icon Wang Yibo.

Colgate’s brand rejuvenation has seen monumental success, with its top-of-mind awareness among 18- to 29- year-olds increasing from 13% in 2019 to 17% in Q2 2020. Once again, Colgate is a key player and driving significant business growth in China.

“With a thorough understanding of the challenges we faced, Prophet unpacked the tension and passions of Chinese consumers. Through a meticulous validation process, they crafted a positioning that’s true to both the Colgate brand and Chinese consumers. In addition, they were very good at navigating multinational companies, and bridged that understanding to drive maximum impact.”  -Vicky Hu, Marketing Director, China Brand Marketing – Core Brands

“Through a meticulous validation process, Prophet crafted a positioning that’s true to both the Colgate brand and Chinese consumers to drive maximum impact.”

Vicky Hu
Marketing Director, China Brand Marketing – Core Brands

Impact

4%

percent increase in brand awareness amongst targets

CASE STUDY

MeUndies

Applying consumer insights to fuel the next wave of growth

Challenge

MeUndies, the subscription-based D2C underwear and loungewear company, grew from an idea to a powerhouse brand in the eight years since its launch, having sold over 12 million pairs of underwear to date. While the growing company had a passionate and loyal customer base, they were looking to strategically acquire new customers, while staying true to their brand values and mission of fueling authentic self-expression.

Solutions

Prophet worked with the cross-functional leadership team at MeUndies to develop a holistic profile of the consumer segments in MeUndies’ addressable market across the U.S.

Through this process, we uncovered key insights about which target segments presented the largest growth potential and the best fit to the brand’s unique DNA. Prophet also discovered important findings on how to avoid alienating the existing loyal customer base.

Once the segments and targeting strategy were identified, Prophet worked alongside MeUndies to kick off a cross-functional committee to implement the insights across the brand & marketing strategy, growth/channel strategy, retention, UX/UI, product and analytics teams. Across the organization, the target persona became a focal point in all strategic, technical and metrics-driven conversations. Simultaneously, a segment-typing algorithm was applied to tag both new and existing customers with their segment designation, which then systematically enabled targeted product testing, messaging and digital touchpoint executions.

Results

Based on the insights from the customer journey maps and segmentation, MeUndies finessed their product, marketing, and experience strategies to more effectively drive growth with target customers, resulting in a shift of the media buy budget. After implementing Prophet’s work, MeUndies’ new customer acquisition accelerated in double digits year over year.

CASE STUDY

Samsung

Fusing insights & design to supercharge sales

Challenge

Innovation has always been the core driving force at Samsung – ensuring the brand not only keeps its spot as the market leader in technology and sales but also continues to push boundaries as a visionary pioneer of IoT, AI and 5G powered products and ecosystems.

Samsung’s annual EU Forum, its flagship event in the region, brings retail partners together to showcase its newest smart products and thought leadership. Each year, Prophet develops the strategic direction and supporting material for this high-profile event. In particular, the Prophet team was tasked to highlight the strides Samsung had made over the past year, better understanding what convinces or stops real people from getting on board with smart technology and showing how Samsung’s superior connected products cater to these needs to make life that little bit simpler.

Solutions

Prophet developed the storyline for the three-day event around the theme ‘Reinvent Convention.’ As well as developing the agenda and session content, Prophet fused insights and creativity to create and design a highly visual, 80-page print and digital magazine filled with Samsung’s valuable thought leadership. The magazine included cutting-edge trends, real consumer stories documenting how people actually live with their tech day-to-day and expert interviews on the future of technology.

Merging the impactful with the playful, bold magazine design was reflective of breaking boundaries, challenging conventions and re-inventing for the better.

Results

As the tech industry gets even more crowded it’s important for Samsung to consistently demonstrate leadership in the space. Enhancing Samsung’s reputation, the magazine has become a key asset for the business that not only inspires the uptake of innovative, user-centric Samsung products and services from retailers but also improves business processes by continuing to work as an effective tool to engage decision-makers and guide sales conversations.

Having now driven the 2016, 2017, 2018 and 2019 editions, the impact and reach of the thought leadership continues to grow. Beyond the EU Forums and other European events throughout the year, the magazine is also used extensively within the organization to educate and inspire Samsung employees.

CASE STUDY

COLMO

Designing a simply extraordinary brand of smart home appliances

Challenge

Midea Group approached Prophet to create a new premium home appliance brand for an upcoming range of smart, connected kitchen products. Planned as a standalone brand, the opportunity was open to create a new name, strategy, story and visual look and feel.

Solutions

Prophet defined the essence of the brand as ‘Simply Extraordinary,’ a big idea that captured the philosophy of highly crafted products that are effortlessly simple in delivering an extraordinary user experience.

With this idea in mind, Prophet created the name ‘COLMO’, derived from the Italian for ‘summit’ or ‘crown’ to highlight the ambitions and quality of the brand and to add some international, European flavor.

The visual identity is also born from this idea, with an abstract crown symbol and elegant matching wordmark. Color is used sparingly to create a modern, sophisticated look with contemporary iconography and typography to support product descriptions and features.

Results

COLMO was unveiled in October 2018 on Mont Blanc and launched its first range of beautifully designed, award-winning products in December. It was launched at AWE 2019 (Appliance and Electronics World Expo) in Shanghai, showcasing a full new range of 13 Kitchen appliances.

Our work with COLMO won four awards at Transform Awards Asia-Pacific 2019, including Gold for ‘best visual identity’, Silver for ‘best strategic or creative development of a new brand’, Bronze for ‘best naming strategy’, and a Highly Commended award for ‘best creative strategy’.

CASE STUDY

Electrolux TasteOS

Creating digital product and service design for a best-in-class experience

Challenge

As a longstanding partner to Electrolux in their digital transformation efforts, Prophet introduced Electrolux to Innit, a San Francisco-based data food startup, as part of an annual event with Electrolux’s Digital Transformation leadership team. At the event, Electrolux was impressed with Innit’s scalable, software-based connected cooking platform. They decided to pursue a partnership to combine the data-driven world of taste and food (Innit) with physical moments of delight created by best-in-class appliances (Electrolux) that deliver an incredible cooking experience.

Prophet was brought on board as Electrolux’s ‘sparring partner,’ representing the interests of Electrolux and the target consumers’ needs in the design of the connected cooking service experience.

Solutions

Over the course of seven weeks, we did the following:

  • Identified consumer needs and innovation opportunities
  • Brainstormed use cases
  • Developed and prioritized concepts into one MVP experience
  • Defined features and requirements
  • Built storyboards and wireframes
  • Developed a business case and partnership strategy to support implementation.

First, we immersed in the core consumer insights, using existing insights and collaborative workshops to identify unmet needs and pain points across the cooking journey. From there, we turned to competitive analysis, surveying established and new players in the market and identifying where consumer needs overlapped with white space to prioritize innovation opportunities.

Armed with insights on consumer pain points and market opportunities, we brainstormed a series of specific use cases detailing the actions, interactions, and steps consumers want or need to take as part of the connected cooking experience. Armed with these use cases, we identified overlap and ways they might come together into distinct value propositions, bringing to light the offering from both Innit and Electrolux. This resulted in three core concepts, each with its own set of features and front-end requirement considerations.

We then developed sketches, wireframes, and full storyboards that detailed each concept. Two consumer co-creation sessions helped validate and refine our initial thinking around unmet needs and potential solutions in the cooking space.

Once we developed and validated experience concepts, we gathered with all parties for a week-long workshop to finalize the technical requirements of the ideal state experience design. As part of that workshop, we collaborated with the technical teams from both Innit and Electrolux to align on the product roadmap, functional and operational requirements, and necessary delivery capabilities, for the MVP experience. We then identified revenue streams, quantified top-line impact, and provided guidance on key elements of the partnership agreement (e.g. branding, data ownership, etc.) to bring the experience to life.

Results

The joint experience was officially announced in April 2018 at Eurocucina and will be available to consumers starting in Q1 of 2019.

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