PRESS RELEASE

Prophet Expands Creative Offerings With New Hires

May 14, 2021

NEW YORK, (GLOBE NEWSWIRE) — Prophet, a global consultancy announced the expansion of its brand activation expertise through the hiring of Greg Erdelyi, Sarah Tosques, and Damien Peraino to enhance the firm’s creative capabilities.

The new group brings a diverse set of experienced, high-caliber, transmedia creative expertise to Prophet to develop brand and marketing ideas for clients. They will work as a cross-platform, multi-disciplinary team to develop innovative programs that can be quickly executed.

“We believe there is significant demand from clients for bold ideas, executed with speed in market,” said Marisa Mulvihill, partner and global head of Prophet’s brand and activation practice.

Greg Erdelyi joins Prophet as a partner and executive creative director. He brings with him more than 20 years of experience and has worked with brands such as Johnson & Johnson, Oscar Health and Land Rover. Prior to his role at Prophet, Erdelyi held several leadership positions at agencies including J. Walter Thompson, Young & Rubicam and McCann and most recently led agency sales at the marketing-tech platform, VidMob.

Sarah Tosques, Prophet’s new associate creative director, brings both strategy and storytelling capabilities. With a fine arts background, she joins Prophet from Beekman Social and has worked at Untitled and TBWA/Chiat/Day. Her brand experience includes Spotify Premium, Oscar Health, TD Bank, PepsiCo, Accenture and Estee Lauder.

Damien Peraino joins as Prophet’s first executive producer. A seasoned integrated production leader, his award-winning work includes digital, TV and experiential. He has held similar roles at Dentsu McGarryBowen, IBM’s Resource/Ammirati and Ogilvy, working on such brands as General Motors, Kraft, Clorox, Marriott, Hershey’s and BlueCross BlueShield.

This new team enables Prophet to deliver even better:

  • Activation concepts that deliver bold ideas to bring brand and marketing strategies to market
  • Brand-building campaigns that shift perceptions through awareness activities
  • Brand moments and experiences that build notoriety and reinforce a client’s brand strategy
  • Content programs and thought leadership that activates a new brand, builds authority and generates demand

“We know our clients are especially hungry for big ideas now,” said Mat Zucker, senior partner and co-lead of Prophet’s marketing and sales practice. “Along with our existing design and verbal capabilities, including Prophet’s digital marketing agency, Springbox, this new group is built to be a new resource for concepting, collaboration—and magic. We plan to grow this team to keep up with demand.”

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

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