David Aaker's Thinking

Blog

Aaker on Brands: The Five Pillars of City Branding

Blog

Why Do Only Some Social Media Brands Inspire?

Blog

Bringing Trust Back to Barclays: When a Strong Social Purpose Pays Off 

Book

The Future of Purpose-Driven Branding: Preview

Book

The Future of Purpose-Driven Branding

Blog

Brand Equity vs. Brand Value: What’s the Difference?

Blog

Three Branding Trends to Know for 2022

Blog

Converting Anti-Vaxxers: The Power of Fear & Stories

Blog

Four Ways Social Programs Yield Employee Engagement

Blog

Why Brands Rise—Lessons from Prophet’s BRI

Blog

David Aaker on COVID-19 & Its Implications for Brands

Blog

Winning in the Post-COVID-19 World: Trends Here to Stay
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