SAN FRANCISCO, CA – Prophet, the global growth and transformation consultancy, announced that Manfred Abraham has joined the firm as a Senior Partner in EMEA. 

Abraham brings a wealth of consulting experience, having partnered with senior leaders for more than 30 years to develop business and strategy solutions that drive growth. Based in Prophet’s London office, Abraham has deep expertise across multiple industries, including hospitality, luxury, retail and professional services. 

Most recently, Abraham was CEO of Yonder Consulting. Prior to that, he founded BrandCap, led consulting at Interbrand London and held senior strategy roles at Wolff Olins. 

In his role at Prophet, Abraham will be working at the intersection of strategy, creativity and innovation. He will partner with senior executives to build exceptional brands that reflect business priorities and adapt to changing market conditions. 

Tobias Bärschneider, senior partner and EMEA regional lead, said, “We are very excited to welcome Manfred to the team. His career has been marked by a commitment to driving impact across many industries. This knowledge will be invaluable as Prophet continues its growth trajectory in the EMEA markets.” 

Commenting on the new role, Abraham said, “For companies to achieve their financial and cultural goals, it takes a careful blend of customer-centricity, data-driven insights and a touch of imagination. I believe in Prophet’s ability to set the gold standard and am excited to be part of the team.” 

About Prophet

BERLIN/MUNICH – Prophet, the world’s leading strategic and creative growth consultancy, is proud to have been recognized once again by brand eins as a top consultancy in Germany for 2025. The award from the leading Hamburg-based business magazine is considered the most prestigious in the consulting industry in Germany, as it requires dual endorsement: recommendations from both peers and clients.

Together with Statista, brand eins has been a benchmark of the consulting industry for the twelfth consecutive year. A total of 288 companies and eight consulting networks made it onto the 2025 lists, with awards given in 38 categories, including 21 functional consulting fields and 17 industries.

A big “thank you” to our clients and our team, as Prophet was honored in five categories at the brand eins awards. This recognition not only affirms the quality of our work but also highlights the value of our services.

“We are particularly pleased that Prophet is perceived as ‘the uncommon growth company’ and stands out like no other consulting firm for the unique combination of growth and brand. Our clients appreciate this positioning, which is perfectly reflected in the rankings,” says Tobias Bärschneider, Senior Partner and EMEA Regional Lead at Prophet. “The awards in the areas of innovation, growth, brand, and strategy development are at the core of our positioning and how we create value for our clients.” Additionally, Prophet’s first-time recognition in the consumer goods & retail category is exciting, reflecting our quality work for leading consumer and retail brands.

“We see this recognition as an outstanding consulting firm in various areas as a validation of our consulting approach, which fundamentally works across industries. While Prophet in Germany has developed particular focus areas, such as the construction supply industry, travel & hospitality, and luxury/lifestyle, we generally operate industry-agnostic,” says Stephan Schusser, Partner at Prophet.

“The seal of approval is also an invitation not to rest on our laurels but to continue striving for the extraordinary, for ‘uncommon growth,’ which can only be achieved through individual, creative strategies,” adds Stephan Schusser. In other words: The show will go on.

Prophet was honored as a top consulting firm at the brand eins Awards 2025 in the following areas:

• Consumer Goods & Retail
• Innovation, Growth
• Marketing, Brand, Pricing
• Strategy Development
• Sales, Aftersales, CRM

You can find the complete list and details on the survey methodology here.

About Prophet

SAN FRANSISCO, CA – Leading strategic and creative growth consultancy Prophet announced the promotion of Andres Nicholls to Chief Creative Officer.  In addition to his promotion to the firm’s leadership ranks, Nicholls is being named to Prophet’s Executive Committee. 

“We are thrilled to appoint Andres as our Chief Creative Officer – he’s played a pivotal role in growing the firm throughout his tenure, and his expertise in creative craft will uplevel our creativity for clients,” says Michael Dunn, Chairman and CEO of Prophet, who Nicholls will now report to. 

Nicholls will be responsible for helping the executive team chart the next chapter of creative at Prophet, including honing its creative value propositions, optimizing ways of working between disciplines and continuing to uplevel the quality of creative work.

“I’m really looking forward to expanding our firm’s creative capabilities and working alongside my incredibly talented teammates at Prophet—unleashing creativity to bring bold ideas to life and drive greater impact for our teams and our clients,” says Nicholls. 

Since joining in 2009, Nicholls has played a critical role in building the global design practice at Prophet, producing stunning and impactful creative for marquee clients such as AT&T, AbbVie, Allergan Aesthetics, AXA, Emart, JetBlue, J.P. Morgan, Scholastic, Target, UBS and more. Prior to Prophet, Nicholls was a design partner at Lippincott, where he led transformative work for brands such as The Art Institute of Chicago, Citibank, Citizens Bank, Gore-Tex, RadioShack, Walmart, Vale, Samsung, and Taca Airlines. He combines his background in architecture with many years in brand consulting to drive breakthrough creative. 

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.  

With 15 global offices and 500+ strategists, analysts, creatives, marketers, and digital experts, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.

SAN FRANCISCO, CA – Leading strategic and creative growth consultancy Prophet announced the promotions of Alix Hahn to Chief People Officer and Andres Nicholls to Chief Creative Officer.  In addition, both are also being named to Prophet’s Executive Committee. 

“Alix Hahn and Andres Nicholls have both played pivotal roles in growing Prophet over their long tenures and I know they will have even more impact in their new executive roles,” said Michael Dunn, Chairman and CEO of Prophet. “Their advancements recognize their significant contributions to the firm and its clients.”

Hahn was promoted to the Chief People Officer role after serving as Interim Chief People Officer since September 2023, and as an SVP leading global recruiting since 2003. She will continue to be responsible for Prophet’s global talent strategy while also stewarding all aspects of the employee lifecycle, including talent acquisition, L&D, HR operations, performance management, compensation & benefits, culture & engagement, and more for the firm’s 500-plus employees around the world. 

“I’ve loved my journey at Prophet these last two decades,” says Hahn. “It’s an honor to be appointed to this position, and I look forward to helping cement Prophet as a compelling career destination with a vibrant culture and meaningful employee experiences.” 

Since joining Prophet in 2009, Nicholls has played a critical role in building the global design practice by producing stunning and impactful creative work for some of the world’s most iconic companies, including AT&T, AbbVie, Allergan Aesthetics, AXA, Emart, JetBlue, J.P. Morgan, Scholastic, Target, UBS and more. He combines his background in architecture with many years in brand consulting to drive creative ideas. 

“I’m really looking forward to expanding our firm’s creative capabilities and working alongside my incredibly talented teammates at Prophet—unleashing creativity to bring bold ideas to life and drive greater impact for our teams and our clients,” says Nicholls. 

Nicholls will be responsible for helping the executive team chart the next chapter of creativity at Prophet, including honing its creative value propositions, optimizing ways of working among disciplines, and continuing to uplevel the quality of creative work.

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.  

With 15 global offices and 500+ strategists, analysts, creatives, marketers, and digital experts, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.

NEW YORK – As it seeks to help marketers understand brand as a value and growth driver, the Association of National Advertisers (ANA) has launched a new “Brand Practice,” with leading strategy and creative firm Prophet, signing on as a flagship sponsor.   

Together, the ANA and Prophet will create thought leadership and experiences for the ANA’s 1,700 corporate members, providing the tools and insights to help them tackle today’s brand challenges. The platform will include content on ways to turn brands into engines for growth, new thinking on integrating brand and performance, and measuring the impact of brands on business performance.  

Prophet has a 25-year relationship with the ANA, most recently working with the organization on messaging strategy. The firm early on helped the ANA pioneer its regional event offerings, bringing CMOs together before its annual events rose to prominence.   

Scott Davis, Chief Growth Officer at Prophet, whose three books were published in collaboration with the ANA, said, “We are so proud of our long-running relationship with the ANA and the ability to contribute to helping it support its members in their need to have bottom-line impact. Prophet’s focus on creating pathways for “uncommon growth” aligns directly with the goals of the ANA and its members.” 

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services. ​

With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.   

LONDON – Prophet is proud to announce the appointment of Justine James as a partner in its London office. In her new role, Justine will play a pivotal part in advancing the firm’s capabilities in organizational and cultural transformation. 

With more than 20 years of consulting experience, Justine joins Prophet from talentsmoothie, a consultancy she founded focused on organizational development. Throughout her extensive career, Justine has been dedicated to strengthening the relationship between organizations and their employees, fostering mutual growth and success. 

Justine will also sit on the EMEA leadership team, where her expertise will be instrumental in applying Prophet’s human-centered approach to its growth and transformation work for clients in the region. “Joining Prophet marks an exciting new chapter for me,” said Justine. “I look forward to leveraging my experience and insights to help our clients develop forward-thinking, human-centered solutions that deliver tangible results and lasting success.” 

Throughout her career, Justine has played an instrumental role in guiding prestigious clients such as AstraZeneca, Lindt & Sprüngli, Kuoni, Enterprise Rent-A-Car, and KPMG toward achieving outstanding employee experiences. 

Tobias Bärschneider, Senior Partner and EMEA Regional Lead, said, “We are excited to welcome Justine to the team. Her extensive experience in understanding the impact of culture on employees’ mindsets and behaviors will be invaluable in driving real business outcomes and improving financial performance for our clients. We see, more than ever, as we help companies capture the opportunities presented by AI, just how important it is for technology and people to work together. Leadership must harness the power and creativity of its people and culture – because technology alone isn’t the answer.”  

About Prophet

BERLIN/MUNICH – Prophet, the global growth and transformation consultancy, is thrilled to announce its recognition once again as a top consultancy in Germany for 2024 by the Hamburg business magazine, brand eins.  

Brand eins, in collaboration with Statista, annually compiles a list that honors the best consulting companies in Germany, and Prophet has been identified yet again as a standout consultancy across multiple areas:  

• Strategy Development  
• Innovation/Growth/New Business Models  
• Marketing/Brand/Pricing 
• Industrial Goods and Services 

“This esteemed accolade underscores Prophet’s commitment to excellence and our position as a trusted advisor in the consulting industry in Germany. While we’re proud to receive recognition again in familiar categories, we’re particularly pleased to be acknowledged this year for our dedicated expertise in the industrial goods sector,” said Jörg Meurer, partner at Prophet. “This achievement is a testament to the relentless dedication of our talented team members and our steadfast focus on delivering exceptional value to our clients. We extend our heartfelt gratitude to them as without their contributions, this recognition would not have been possible.” 

“In a competitive market, we take pride in our end-to-end interdisciplinary capabilities across consulting, experience and creative domains. It’s this approach that enables us to implement and accelerate our clients’ growth and transformation goals,” said Tobias Bärschneider, senior partner and EMEA regional lead at Prophet. “We deeply value this recognition and look forward to continuing to serve our clients with excellence in Germany and beyond.”  

The full list and details of the survey methodology can be found here.  

About Prophet

SAN FRANCISCO – Prophet proudly announces the appointment of Tobias Bärschneider, Senior Partner and EMEA Regional Lead, to its Executive Committee. As Prophet embarks on the next phase of its growth journey, Tobias’ inclusion in the Executive Committee underscores the firm’s commitment to fortify its strategic focus and precision as it continues to scale across regions outside of North America.  

With 17 years of experience at Prophet, Tobias brings a wealth of knowledge garnered from working with global clients like Electrolux, Siemens and Shell. In the past 5 years, he has led Prophet’s EMEA business, steering strong growth across diverse markets. Mobilizing a team of leaders across consulting and corporate functions, Tobias has laid solid foundations for future expansion.  

Michael Dunn, Chairman and CEO of Prophet, expressed gratitude to Tobias for his unwavering leadership and energy over the past 17 years. “Tobias’ appointment to the Executive Committee is a testament to his exceptional contributions to Prophet. I look forward to working closely with him and the rest of the Executive Committee as we forge an even stronger, more dynamic and innovative Prophet poised for future success.”  

Tobias shared his enthusiasm, stating, “I am thrilled to be stepping up at this pivotal point in Prophet’s journey and I look forward to contributing to our ongoing success.” 

Prophet looks forward to the continued impact of Tobias’ leadership within the Executive Committee and across the organization.

About Prophet

NEW YORK – Prophet, the global growth and transformation consultancy, received recognition among notable vendors in the Forrester Research report, The Innovation Consulting Landscape, Q1 2024. This comprehensive report offers insights into 26 innovation service providers, empowering business leaders to forge strategic partnerships that accelerate their innovative solutions in an environment of rapid change. ​

“We’re pleased that this inclusion will bring greater attention to the innovation portion of our growth and innovation strategy business,” said Michael Dunn, Chairman and CEO.​

“Markets are continuously shifting at increasing speed, putting a premium on our client’s ability to simultaneously evolve how they combine their assets to create value while also demonstrating how they bring that value to market. Our go-to-market innovation services accelerate their time to launch and help them to drive uncommon growth,” said Abram Sirignano, senior partner and global head of Prophet’s Innovation practice. ​

The report states, “Successful organizations keep tweaking their innovation processes based on rigorous outcome measurement and new market insight.” The authors acknowledge that leaders should target innovations consultants as they will help develop the skills and practices needed for continuous innovation. ​

“We’ve spent the last six years integrating our product, service, and experience innovation services with our brand, marketing, organization and culture offerings. The breadth and alignment of our current capabilities mean that we can help clients both build the capabilities to rapidly create and commercialize new go-to-market offerings as well as to accelerate their path to market,” said Tony Fross, partner in Prophet’s Innovation practice. ​

The landscape is designed to help leaders understand the value an innovation firm provides, learn how each firm differs and examine providers based on their business needs. ​

If you have a Forrester subscription, read the report here.​

About Prophet

HONG KONG – Elaine Fok, Associate Partner and Creative Director at Prophet was invited to be a juror for the 2024 REBRAND 100® Global Awards. The winners of the 2024 awards are scheduled to be announced in February 2024. 

 “I am deeply passionate about recognizing and celebrating talents, and the transformative power of rebranding,” said Fok, “It’s a privilege to be on the jury board for the 2024 REBRAND 100® Global Awards as it provides an exceptional opportunity to honor the innovation, creativity and strategic thinking behind impactful brand transformations.”  

Since 2004, REBRAND 100® Global Awards has been the first and highly respected global recognition program for effective brand transformations. It celebrates excellence in organizations that devise solutions by integrating smart business strategies with design thinking to achieve their organizational goals. The program is juried by a panel of esteemed, international business, brand and design leaders.  

Fok, an Associate Partner and Creative Director at Prophet, leads the firm’s design discipline in Asia. Raised in Toronto and Hong Kong, her multifaceted design and creative prowess were shaped by these diverse cities. Fascinated by architecture, the shapes, lines, and forms of the pristine skyscrapers in both cities inspired her journey into the world of design. Her broad spectrum of skills ranges across creative thinking, brand creation, UX/UI, and transitioning from print to interactive designs. She attributes her versatility to a strong branding agency background and a steep learning curve from the unconventional career path.  

With her craftsmanship, creativity and passion, Fok has worked with a wide range of clients to help bring their brands to life. Her client portfolio includes AB InBev, Blackstone, BOE, Emaar Properties, KEF, Keyestone Properties, Kowloon Dairy, Manulife, MetLife, Midea, MB Bank, New World Group, Olam Agri, QT Hotels, St. Regis, Temasek, The Economist and Vantage.  

About Prophet

HONG KONG – Prophet, the leading growth and transformation consultancy, announced a new addition to its Asia leadership team, Patrick Eastwood, who will work as a partner in its Hong Kong office. Eastwood brings close to three decades of experience across growth strategy, brand building, campaigns and creative, working with clients such as AIA, Alibaba, Didi, Hong Kong Jockey Club and HSBC. 

“We are thrilled to welcome Patrick to Prophet,” said Alan Casey, partner and Asia regional lead at Prophet. “Patrick’s rich experience in developing strategic and creative solutions that help businesses build relentlessly relevant brands and unlock uncommon growth will be a huge asset for our clients across the region.”    

Before joining Prophet, Eastwood was a partner and the Asia Creative lead at critical issues firm, Brunswick, leading the firm’s brand, creative and campaign capabilities across Greater China and Southeast Asia. Having worked in Singapore, Hong Kong and London, his expertise spans a diverse range of sectors and practice areas including brand strategy, corporate purpose and ESG strategy, marketing communications, as well as organisational culture and employee engagement. Prior to his tenure at Brunswick, Eastwood held several senior roles at Omnicom-owned firms. 

“I’m excited to be a part of Prophet’s outstanding team. I’ve been hugely impressed by the energy and quality of my colleagues and their genuine passion to help businesses drive purposeful, sustainable and transformative growth,” said Eastwood. “Leaders across the region are looking to transform their businesses against a backdrop of change and uncertainty. I look forward to working with them and my colleagues to bring creativity and innovation to their business challenges.” 

With 15 offices worldwide including Hong Kong, Shanghai and Singapore, Prophet is a trusted growth and transformation partner in the APAC region, working closely with companies such as Samsung, ABInBev, Marriott, DBS and Emart to unlock uncommon growth. Prophet was recently awarded the Partner Innovation award by Channel Asia for its excellence in business innovation and transformation. 

About Prophet

SINGAPORE – Prophet, a growth and transformation consultancy, was nominated as a winner for Partner Innovation (Enterprise) at the Channel Asia Innovation Awards 2023. 

The Channel Asia Innovation Awards is the leading programme for celebrating excellence in innovation and transformation of businesses and technologies across the ASEAN region. The Partner Innovation Award recognizes customer innovation and excellence by pioneering businesses, technology specialists and collaborative providers. Prophet stood out as the winner amongst a list of prestigious technology leaders in the ASEAN region like Amazon Web Services, Singtel, Telstra Purple and Avanade Asia, for its ability to help clients drive innovation in complex markets with insights, agility and collaboration. 

“We’re honored and delighted to have Prophet win the Partner Innovation (Enterprise) award. We support our clients in unlocking uncommon growth in the Digital and Innovation space. Every team member in Asia works hard to unleash the full potential of Digital. I am proud of the team and excited to see what lies ahead in the following years,” said Samuel Levy-Basse, Partner at Prophet. 

Prophet received the award at an exclusive Innovation Awards cocktail gathering on November 9, 2023 at The Exchange in Singapore.

About Prophet