LONDON – Prophet, the Uncommon Growth Company, announced that Partner Dr. Stephan Schusser and Associate Partner Kirsten Feld-Türkis will once again serve on the jury for the Deutscher Nachhaltigkeitspreis (DNP), Germany’s leading sustainability awards. 

The awards ceremony, along with a high-profile two-day sustainability conference, will take place in Düsseldorf this December. Widely regarded as Europe’s leading recognition for sustainable innovation and impact, the awards celebrate organizations and individuals driving meaningful change. 

The prizes honor transformative achievements across categories and industries such as corporate, products, architecture, healthcare, and start-ups. Focused on accelerating change in areas like climate action, resource efficiency and social responsibility, they support the UN’s 2030 Agenda and Germany’s national sustainability strategy. Winners are chosen by expert juries for their business models, product innovations, actions, and long-term vision. 

Dr. Stephan W. Schusser and Kirsten Feld-Türkis draw on years of experience in sustainable corporate governance, gained through Prophet studies, client engagements and their ongoing pro bono and committee work. 

For the selection of the winners, they will contribute their expertise in the following areas: 

Dr. Stephan Schusser 
Sector: Energy and Water; Construction and Real Estate; Machinery and Equipment 
Industry: Sanitary Technology; Cement, Concrete, Building Materials; Heating, Ventilation and Air Conditioning (HVAC) 

Kirsten Feld-Türkis 
Sector: Tourism and Hospitality 
Industry: Tourism 

Dr. Stephan Schusser said, “The DNP showcases how engineering excellence and ESG commitment within the construction industry can contribute to a resilient, future-ready economy. These awards offer a valuable opportunity to scope out what is technologically possible in the short term and what can be achieved in the future.” 

“I’m honored to support this mission that brings together some of the sector’s smartest and most ambitious teams, that are not afraid to challenge the status quo. It’s rewarding to see that so many players are finding creative ways to make sustainable buildings and construction more of a standard for Germany.” 

Kirsten Feld-Türkis said, “Year after year, I’m inspired by the vision, creative energy and executional rigor shown by the enterprises participating in the DNP. While the focus and priorities around climate action and sustainable innovation continue to evolve, the DNP remains the place where you can truly feel the powerful momentum of brilliant minds driving meaningful change. 

Travel and hospitality was one of the first industries to embrace sustainability with foresight—bringing out the best of travel by nurturing cultural exchange, taking responsibility as global citizens and creating value for local economies. I’m incredibly proud to play a role in identifying and celebrating the enterprises and leaders who pursue ESG in travel and hospitality with exceptional commitment and vision.” 

Their participation reflects Prophet’s ongoing commitment to advancing sustainable business practices and supporting organizations that drive meaningful change in society. Since 2021, Prophet has committed to 1% of firm revenues annually to do pro-bono and low-bono work. Across five continents, Prophet teams have helped mission-driven organizations elevate their brands, strengthen operations and deepen impact. For more information, please read our 2025 Impact Report. 

For more information about the DNP, visit www.nachhaltigkeitspreis.de. 

About Prophet

SAN FRANCISCO – Prophet, the uncommon growth company, announced that it has supported Swiss news ​company​ 20 Minuten in developing and launching a bold new brand strategy, visual identity and digital format. 

20 Minuten is one of Switzerland’s most widely read media platforms. The new identity signals 20 Minuten’s transformation from a commuter newspaper to a dynamic, digital news source. It was unveiled and launched at a ​client​ and press reception in Zurich on October 2, 2025. 

The new format addresses a gap in the Swiss media landscape, appealing to a younger demographic by seamlessly combining credible journalism and engaging content in one service. The new platform covers a full spectrum of news, from politics to sport, entertainment, and lifestyle. 

A significant part of this project was refreshing 20 Minuten’s visual identity, reimagining the brand’s iconic blue tile that was originally part of its logo. This now acts as a flexible design system capable of showcasing multiple stories, moods, and messages at once. Prophet’s visual system allows the brand to better reflect the breadth of content that 20 Minuten delivers daily, while retaining clarity and accessibility. 

The new identity is being rolled out across ​​digital product platforms, ​​digital-out-of-home (DOOH)​​, as well as a new campaign​​. It represents a confident next chapter for a brand that continues to resonate with its audiences across all touchpoints.  

Cyrill Blaser, Associate Partner at Prophet, said, “This is a pivotal moment for 20 Minuten as it steps into a digital-only era. With clarity and ambition, the team has set a clear course for the future —resulting in a sharper, fresher brand to lead the next chapter of Swiss media.” 

Victoria Rispy, Head of Marketing at 20 Minuten, said, “​​​​Central to our new identity is a promise to Switzerland: we’re delivering your perfect content mix, blending trusted journalism and stories that inform, entertain and inspire.” 

About the 20 Minuten Group 

20 Minuten was launched at the end of 1999 as a commuter newspaper aimed at a young, urban audience. It quickly developed into the leading digital media brand in German-speaking Switzerland, French-speaking Switzerland and Ticino. 

20 Minuten produces journalism that brings people together and offers — all in one compact platform — the perfect mix of content covering everything that moves, affects and enriches people in Switzerland. 

20 Minuten provides news from Switzerland and around the world, along with sports, entertainment, and inspiration, as well as an actively used community section. The journalism of 20 Minuten is reliable, concise, responsible and balanced, enabling readers to form their own opinions. 

The 20 Minuten Group is part of the TX Group and includes the news media brands 20 Minuten, 20 Minutes, 20 Minuti/tio.ch and lematin.ch, as well as the digital radio GOAT Radio and a stake in L’essentiel in Luxembourg. www.20minuten.ch 

About Prophet

LONDON – Prophet, the Uncommon Growth Company, announced its ongoing collaboration with global insurer Beazley to develop and launch Hats, a bold new brand campaign. 

Beazley is a global specialty insurer with more than four decades of experience in underwriting and claims services across a broad range of risks. Their Hats brand campaign brings a fresh, visually arresting twist to how Beazley tells its risk story, building on its 2023 brand refresh, also led by Prophet. 

The visual centerpiece of the campaign is a striking series of hand-painted, photorealistic portraits of Beazley’s historic bowler hat, each uniquely styled to represent a different area of specialist risk. The concept creatively illustrates Beazley’s ability to “wear many hats” in service of its clients, reinforcing the breadth and depth of its expertise. 

Beazley’s story began with two chairs and a hat stand, eventually leading them to Lloyd’s of London. Their iconic bowler hat, reimagined by still life painter Joel Penkman, takes center stage in a series of photorealistic portraits, each styled to represent a distinct area of risk. 

Launched on September 22, the Hats campaign is now live across London Underground stations and major transport hubs, bringing bold storytelling and a quietly confident brand presence. 

Chris Benson, Associate Creative Director at Prophet, said: “Congratulations to Beazley on brightening up the journey of millions of London commuters with your bold new campaign. In a traditionally reserved insurance market, it’s exciting to work with a client unafraid to break convention and push boundaries in creativity.” 

Georgina Peters-Venzano, Chief Marketing Officer at Beazley said: “Our journey began in 1986 as a London-based insurer. Now a global specialty carrier, we’ve come a long way, but the hat stand and trusty bowler have always been a core part of our identity – humble, quirky and full of ambition. With this campaign, we’ve embraced the essence of our brand heritage to showcase our deep, wide-ranging expertise. It’s the nostalgia and perspective woven into the creative that truly sets it apart. We value our partnership with Prophet and the impactful, artistic work we continue to create together.”  

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.

With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.

SAN FRANCISCO — Prophet, a global growth and creative firm, announced the launch of its AI Accelerator Network. The network includes best-in-class external AI technology partners, selected for their expertise in helping clients adopt and accelerate responsible, actionable AI solutions to solve specific growth challenges.  

“AI represents one of the greatest opportunities to reimagine how companies grow,” said Chan Suh, Senior Partner & Chief Digital Officer at Prophet. “We’re building solutions that help clients accelerate insights, fuel creativity, and embed agentic AI into their workflows. And because we integrate these solutions into our advisory work, the value is both practical and transformational for our clients.”

The AI Accelerator Network will work in conjunction with the company’s advisory services, which will leverage a strategically curated network of leading artificial intelligence technology companies focused in four key areas:

• Marketing Transformation: Delivering faster, smarter, more personalized marketing through Al-powered content creation, precise targeting, and performance optimization
• Deeper, Faster Insights & Intelligence: Using Al to surface real-time signals, model future scenarios, and uncover deeper insights that accelerate growth strategy and activation
• Creative Velocity: Unlocking creative speed and scale by using AI to ideate, iterate, and elevate brand experiences 
• Agentic Workflow & Enablement: Equipping teams with tools and infrastructure to build, scale, and use agentic Al tools and & solutions from internal agents that drive efficiency to client-facing products

Initial strategic corporate partners include:

• Aaru: Creators of the leading AI-powered engine that simulates human behavior, Prophet and Aaru together  help companies predict and quantify growth moves, portfolio bets, and decisions with greater speed and confidence, accelerating in-market impact. 
• consumr.ai: Consumr.ai creates AI “twins” of customers – dynamic, data-rich digital profiles based on observed digital behaviors, giving brands a direct line to how people think and behave. By integrating consumr.ai into Prophet’s consulting processes, clients can access digitally driven AI personas, used to continuously deepen consumer understanding and design more resonant, personalized experiences.
• Jasper: Jasper is the world’s leading agentic platform for marketing. By combining deep brand context, workflow automation, and multi-channel scalability, Jasper transforms how marketing teams work – powering high-performing content at scale across campaign planning, personalization, localization, and compliance. This partnership enables client teams to scale marketing with speed, quality, and consistency – shifting focus from execution to strategic thinking, storytelling, and innovation that truly move brands forward. 
• Quilt.AI: Quilt AI is a cultural intelligence AI platform. Trained on open, public social data platforms globally, Quilt AI has built the world’s only anthropological, multimodal model of consumer understanding. Quilt AI helps more than half of the Fortune 100 to understand their consumers, competitors, and cultural movements at speed and scale. By partnering with Prophet, Quilt.AI’s real-time insights are transformed into bold strategies and creative, helping brands design ideas and campaigns that resonate at the center of culture.

Prophet plans to expand its roster of strategic partnerships to be able to deliver AI-empowered solutions that build on our capabilities to help our clients drive faster, sustainable growth.

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.

With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.

BERLIN/MUNICH – Prophet, the global growth and transformation consultancy, is proud to once again be recognized by Handelsblatt as one of Germany’s top management consultancies for 2025. 

In the 2025 rankings, Prophet received top scores in six categories: 

• Construction 
• Travel & Tourism 
• Marketing & Sales 
• Strategy & Organizational Development 
• Family & Medium-sized Businesses 
• Retail & Consumer Goods  

The annual rankings by Germany’s leading business and financial newspaper honors consulting firms across industries and functional disciplines, based on client feedback and peer recommendations. It is a strong endorsement of the quality and relevance of Prophet’s work. 

“These awards highlight our consulting excellence and strategic expertise,” said Dr. Stephan Schusser, partner at Prophet. “Especially in sectors like the construction industry or travel and tourism—where we operate as a relatively small but highly specialized consultancy and our uncommon growth approach is proven to deliver real added value. We are grateful to our clients for their trust and appreciation, and to our teams for their daily commitment.” 

Tobias Bärschneider, Senior Partner and EMEA Regional Lead at Prophet, added: 

“Receiving this prestigious recognition once again reflects the consistent high performance of our team in Germany. It confirms our positioning as a trusted partner for strategic growth and sustainable transformation, across multiple industries.” 

You can find the full list of awarded consultancies on the Handelsblatt website here. 

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services. ​ 

With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. 

SAN FRANCISCO, CA – Prophet, the global growth and transformation consultancy, announced that Manfred Abraham has joined the firm as a Senior Partner in EMEA. 

Abraham brings a wealth of consulting experience, having partnered with senior leaders for more than 30 years to develop business and strategy solutions that drive growth. Based in Prophet’s London office, Abraham has deep expertise across multiple industries, including hospitality, luxury, retail and professional services. 

Most recently, Abraham was CEO of Yonder Consulting. Prior to that, he founded BrandCap, led consulting at Interbrand London and held senior strategy roles at Wolff Olins. 

In his role at Prophet, Abraham will be working at the intersection of strategy, creativity and innovation. He will partner with senior executives to build exceptional brands that reflect business priorities and adapt to changing market conditions. 

Tobias Bärschneider, senior partner and EMEA regional lead, said, “We are very excited to welcome Manfred to the team. His career has been marked by a commitment to driving impact across many industries. This knowledge will be invaluable as Prophet continues its growth trajectory in the EMEA markets.” 

Commenting on the new role, Abraham said, “For companies to achieve their financial and cultural goals, it takes a careful blend of customer-centricity, data-driven insights and a touch of imagination. I believe in Prophet’s ability to set the gold standard and am excited to be part of the team.” 

About Prophet

BERLIN/MUNICH – Prophet, the world’s leading strategic and creative growth consultancy, is proud to have been recognized once again by brand eins as a top consultancy in Germany for 2025. The award from the leading Hamburg-based business magazine is considered the most prestigious in the consulting industry in Germany, as it requires dual endorsement: recommendations from both peers and clients.

Together with Statista, brand eins has been a benchmark of the consulting industry for the twelfth consecutive year. A total of 288 companies and eight consulting networks made it onto the 2025 lists, with awards given in 38 categories, including 21 functional consulting fields and 17 industries.

A big “thank you” to our clients and our team, as Prophet was honored in five categories at the brand eins awards. This recognition not only affirms the quality of our work but also highlights the value of our services.

“We are particularly pleased that Prophet is perceived as ‘the uncommon growth company’ and stands out like no other consulting firm for the unique combination of growth and brand. Our clients appreciate this positioning, which is perfectly reflected in the rankings,” says Tobias Bärschneider, Senior Partner and EMEA Regional Lead at Prophet. “The awards in the areas of innovation, growth, brand, and strategy development are at the core of our positioning and how we create value for our clients.” Additionally, Prophet’s first-time recognition in the consumer goods & retail category is exciting, reflecting our quality work for leading consumer and retail brands.

“We see this recognition as an outstanding consulting firm in various areas as a validation of our consulting approach, which fundamentally works across industries. While Prophet in Germany has developed particular focus areas, such as the construction supply industry, travel & hospitality, and luxury/lifestyle, we generally operate industry-agnostic,” says Stephan Schusser, Partner at Prophet.

“The seal of approval is also an invitation not to rest on our laurels but to continue striving for the extraordinary, for ‘uncommon growth,’ which can only be achieved through individual, creative strategies,” adds Stephan Schusser. In other words: The show will go on.

Prophet was honored as a top consulting firm at the brand eins Awards 2025 in the following areas:

• Consumer Goods & Retail
• Innovation, Growth
• Marketing, Brand, Pricing
• Strategy Development
• Sales, Aftersales, CRM

You can find the complete list and details on the survey methodology here.

About Prophet

SAN FRANSISCO, CA – Leading strategic and creative growth consultancy Prophet announced the promotion of Andres Nicholls to Chief Creative Officer.  In addition to his promotion to the firm’s leadership ranks, Nicholls is being named to Prophet’s Executive Committee. 

“We are thrilled to appoint Andres as our Chief Creative Officer – he’s played a pivotal role in growing the firm throughout his tenure, and his expertise in creative craft will uplevel our creativity for clients,” says Michael Dunn, Chairman and CEO of Prophet, who Nicholls will now report to. 

Nicholls will be responsible for helping the executive team chart the next chapter of creative at Prophet, including honing its creative value propositions, optimizing ways of working between disciplines and continuing to uplevel the quality of creative work.

“I’m really looking forward to expanding our firm’s creative capabilities and working alongside my incredibly talented teammates at Prophet—unleashing creativity to bring bold ideas to life and drive greater impact for our teams and our clients,” says Nicholls. 

Since joining in 2009, Nicholls has played a critical role in building the global design practice at Prophet, producing stunning and impactful creative for marquee clients such as AT&T, AbbVie, Allergan Aesthetics, AXA, Emart, JetBlue, J.P. Morgan, Scholastic, Target, UBS and more. Prior to Prophet, Nicholls was a design partner at Lippincott, where he led transformative work for brands such as The Art Institute of Chicago, Citibank, Citizens Bank, Gore-Tex, RadioShack, Walmart, Vale, Samsung, and Taca Airlines. He combines his background in architecture with many years in brand consulting to drive breakthrough creative. 

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.  

With 15 global offices and 500+ strategists, analysts, creatives, marketers, and digital experts, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.

SAN FRANCISCO, CA – Leading strategic and creative growth consultancy Prophet announced the promotions of Alix Hahn to Chief People Officer and Andres Nicholls to Chief Creative Officer.  In addition, both are also being named to Prophet’s Executive Committee. 

“Alix Hahn and Andres Nicholls have both played pivotal roles in growing Prophet over their long tenures and I know they will have even more impact in their new executive roles,” said Michael Dunn, Chairman and CEO of Prophet. “Their advancements recognize their significant contributions to the firm and its clients.”

Hahn was promoted to the Chief People Officer role after serving as Interim Chief People Officer since September 2023, and as an SVP leading global recruiting since 2003. She will continue to be responsible for Prophet’s global talent strategy while also stewarding all aspects of the employee lifecycle, including talent acquisition, L&D, HR operations, performance management, compensation & benefits, culture & engagement, and more for the firm’s 500-plus employees around the world. 

“I’ve loved my journey at Prophet these last two decades,” says Hahn. “It’s an honor to be appointed to this position, and I look forward to helping cement Prophet as a compelling career destination with a vibrant culture and meaningful employee experiences.” 

Since joining Prophet in 2009, Nicholls has played a critical role in building the global design practice by producing stunning and impactful creative work for some of the world’s most iconic companies, including AT&T, AbbVie, Allergan Aesthetics, AXA, Emart, JetBlue, J.P. Morgan, Scholastic, Target, UBS and more. He combines his background in architecture with many years in brand consulting to drive creative ideas. 

“I’m really looking forward to expanding our firm’s creative capabilities and working alongside my incredibly talented teammates at Prophet—unleashing creativity to bring bold ideas to life and drive greater impact for our teams and our clients,” says Nicholls. 

Nicholls will be responsible for helping the executive team chart the next chapter of creativity at Prophet, including honing its creative value propositions, optimizing ways of working among disciplines, and continuing to uplevel the quality of creative work.

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services.  

With 15 global offices and 500+ strategists, analysts, creatives, marketers, and digital experts, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.

NEW YORK – As it seeks to help marketers understand brand as a value and growth driver, the Association of National Advertisers (ANA) has launched a new “Brand Practice,” with leading strategy and creative firm Prophet, signing on as a flagship sponsor.   

Together, the ANA and Prophet will create thought leadership and experiences for the ANA’s 1,700 corporate members, providing the tools and insights to help them tackle today’s brand challenges. The platform will include content on ways to turn brands into engines for growth, new thinking on integrating brand and performance, and measuring the impact of brands on business performance.  

Prophet has a 25-year relationship with the ANA, most recently working with the organization on messaging strategy. The firm early on helped the ANA pioneer its regional event offerings, bringing CMOs together before its annual events rose to prominence.   

Scott Davis, Chief Growth Officer at Prophet, whose three books were published in collaboration with the ANA, said, “We are so proud of our long-running relationship with the ANA and the ability to contribute to helping it support its members in their need to have bottom-line impact. Prophet’s focus on creating pathways for “uncommon growth” aligns directly with the goals of the ANA and its members.” 

About Prophet

Prophet is the Uncommon Growth Company—accelerating impact for business and marketing leaders through consulting, experience, and creative services. ​

With 15 global offices and 500+ strategists, analysts, creatives, marketers, digital experts and change agents, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Salesforce, Google, Marriott, Netflix, Amazon, T-Mobile and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward.   

LONDON – Prophet is proud to announce the appointment of Justine James as a partner in its London office. In her new role, Justine will play a pivotal part in advancing the firm’s capabilities in organizational and cultural transformation. 

With more than 20 years of consulting experience, Justine joins Prophet from talentsmoothie, a consultancy she founded focused on organizational development. Throughout her extensive career, Justine has been dedicated to strengthening the relationship between organizations and their employees, fostering mutual growth and success. 

Justine will also sit on the EMEA leadership team, where her expertise will be instrumental in applying Prophet’s human-centered approach to its growth and transformation work for clients in the region. “Joining Prophet marks an exciting new chapter for me,” said Justine. “I look forward to leveraging my experience and insights to help our clients develop forward-thinking, human-centered solutions that deliver tangible results and lasting success.” 

Throughout her career, Justine has played an instrumental role in guiding prestigious clients such as AstraZeneca, Lindt & Sprüngli, Kuoni, Enterprise Rent-A-Car, and KPMG toward achieving outstanding employee experiences. 

Tobias Bärschneider, Senior Partner and EMEA Regional Lead, said, “We are excited to welcome Justine to the team. Her extensive experience in understanding the impact of culture on employees’ mindsets and behaviors will be invaluable in driving real business outcomes and improving financial performance for our clients. We see, more than ever, as we help companies capture the opportunities presented by AI, just how important it is for technology and people to work together. Leadership must harness the power and creativity of its people and culture – because technology alone isn’t the answer.”  

About Prophet

BERLIN/MUNICH – Prophet, the global growth and transformation consultancy, is thrilled to announce its recognition once again as a top consultancy in Germany for 2024 by the Hamburg business magazine, brand eins.  

Brand eins, in collaboration with Statista, annually compiles a list that honors the best consulting companies in Germany, and Prophet has been identified yet again as a standout consultancy across multiple areas:  

• Strategy Development  
• Innovation/Growth/New Business Models  
• Marketing/Brand/Pricing 
• Industrial Goods and Services 

“This esteemed accolade underscores Prophet’s commitment to excellence and our position as a trusted advisor in the consulting industry in Germany. While we’re proud to receive recognition again in familiar categories, we’re particularly pleased to be acknowledged this year for our dedicated expertise in the industrial goods sector,” said Jörg Meurer, partner at Prophet. “This achievement is a testament to the relentless dedication of our talented team members and our steadfast focus on delivering exceptional value to our clients. We extend our heartfelt gratitude to them as without their contributions, this recognition would not have been possible.” 

“In a competitive market, we take pride in our end-to-end interdisciplinary capabilities across consulting, experience and creative domains. It’s this approach that enables us to implement and accelerate our clients’ growth and transformation goals,” said Tobias Bärschneider, senior partner and EMEA regional lead at Prophet. “We deeply value this recognition and look forward to continuing to serve our clients with excellence in Germany and beyond.”  

The full list and details of the survey methodology can be found here.  

About Prophet