PRESS RELEASE

Prophet Develops Destination Brand and Campaign for Abu Dhabi Department of Culture and Tourism

November 28, 2022

DUBAI – Leading growth and transformation consultancy Prophet announced today the launch of the destination brand and campaign for the Abu Dhabi Department of Culture and Tourism (DCT).  

Armed with the desire to position Abu Dhabi as more diverse and progressive and to better promote the emirate’s heritage and culture, DCT engaged Prophet to design a destination brand and campaign that inspires, excites, restores and welcomes the world to enjoy its unique offering.  

“Abu Dhabi has been developing rapidly and it was our job to tap into the essence of this fascinating place and design a brand and campaign to share with the world,” said Jessica Holdcroft, partner at Prophet who led the strategy on the project. “We took a customer-centric, data-led, approach to develop the brand, starting with a deep immersion in all that Abu Dhabi has to offer – both the tangible and the intangible – and to see first-hand the diversity of experiences on offer.” 

  

The new campaign: “Experience Abu Dhabi. Find Your Pace.” has now been unveiled in Abu Dhabi, the GCC, France, the U.K. and the U.S. Celebrating its Emirati heritage while seamlessly connecting the living culture offered by the Saadiyat Cultural District – home to the Louvre Abu Dhabi – and Yas Island’s exciting theme park and waterfront attractions. The destination campaign welcomes the world to enjoy Abu Dhabi’s enriching experiences, at their own pace.  

“From the positioning and messaging to the verbal and visual expression, the campaign was designed to support Abu Dhabi’s growth ambition to be among world-class destinations of choice,” said Clive Rohald, partner and executive creative director at Prophet. “In order to bring the new tourism destination positioning to life, we crafted a bespoke logotype reflecting nuances of Arabic calligraphy with a strong editorial aesthetic, a more human-centric, natural, reportage-oriented image library, a broad colour palette reflective of visitor passions and a suite of ‘connective’ graphics reflecting ‘connectedness’, pace and rhythm.”  

   

About the Department of Culture and Tourism – Abu Dhabi 

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define DCT Abu Dhabi’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of its potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture, tourism and creative industries. 

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. It works to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought. tcaabudhabi.ae 

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Prophet Takes Home 10 Awards at Transform Awards Asia 2022

November 23, 2022

SINGAPORE – Prophet, a growth and transformation consultancy, was recognized with 10 awards, including two gold awards, at the Transform Awards Asia 2022.

The Transform Awards, which recognizes excellence in corporate, product, and brand development work, hosted its Asia awards ceremony on November 21, 2022, at the St. Regis in Singapore. This year’s awards mark the ninth Transform Awards Asia, and the sixth consecutive year Prophet’s work has been recognized. Prophet’s award-winning work included defining a new ingredient brand for IoT technology company, BOE; developing a modernized brand identity for logistics technology company, Enotek; creating premium hotel brands, Josun Palace and Grand Josun, within a refreshed portfolio; and reimagining an inspiring brand story for NewStyle Media Group.

Prophet’s award-winning work includes:

Gold – BOE: Best Visual Identity from the Technology, Media and Telecommunications Sector

Silver – BOE: Best Development of a New Brand Within an Existing Brand Portfolio

Silver – BOE: Best Strategic or Creative Development of a New Brand

Gold – Enotek: Best Visual Identity from the Transport and Logistics Sector

Bronze – Enotek: Best Brand Evolution (Business)

Silver – NewStyle Media Group: Best Brand Evolution (Business)

Bronze – NewStyle Media Group: Best Visual Identity from the Technology, Media and Telecommunications Sector

Bronze – Grand Josun (Josun Hotels & Resorts): Best Visual Identity from the Sports, Travel, Leisure and Tourism Sector

Bronze – Josun Palace (Josun Hotels & Resorts): Best Visual Identity from the Sports, Travel, Leisure and Tourism Sector

Highly Commended – Josun Palace (Josun Hotels & Resorts): Best Creative Strategy

“We’re excited to be recognized at the Transform Awards Asia as it highlights our ongoing commitment to deliver creative and strategic-design for our clients,” said Elaine Fok, associate partner and creative director at Prophet. “This year especially, we’re proud of the diversity of industries and award categories represented in our work, which showcases the breadth and depth of our capabilities. As the region develops and our clients evolve, we’re eager to continue partnering with them to further unlock opportunities for uncommon growth.”

In addition to Prophet’s recognition at the Transform Awards Asia, the firm was also named best consultancy by “Forbes” and the “Financial Times” this year. Additionally, Prophet has been nominated for Channel Asia’s Partner Innovation Awards in the Enterprise category.

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

New Leadership Hires Strengthen Prophet’s Brand Marketing and Demand Generation Capabilities

November 8, 2022

SAN FRANCISCO- Prophet, the leading growth and transformation consultancy, is continuing to strengthen its brand marketing and demand generation capabilities with the addition of two new partners: Kate Price and Adam Tremblay. The considerable expertise these new leaders bring will help Prophet’s clients unlock new ways to build relentlessly relevant brands, increase market share, and drive demand.    

“In our recent global research, ‘Brand and Demand: A Love Story,’ we learned the most successful marketers are those that integrate brand and demand marketing efforts,” said David Novak, senior partner and co-lead of the Marketing and Sales practice at Prophet. “We are excited to welcome Kate and Adam to our team of experts whose unique areas of expertise will help our clients break down organizational silos and achieve key business outcomes.”   

Both Price and Tremblay join Prophet from Kantar and will be partners in the New York office. Price has over 20 years of experience helping clients develop innovative brand strategies, adopt new digital mindsets and find new paths toward uncommon growth. In addition to her time at Kantar, she has held key brand leadership positions at Diageo and Reckitt Benckiser, working on brands such as Tanqueray, Smirnoff and Lysol.   

“I am excited to join Prophet and play a key role in driving real results,” said Price. “I look forward to helping our clients navigate the constantly changing world we live in by working with them to drive their integrated planning muscle and to build agile and integrated marketing organizations that are customer centers and future-ready,”   

Tremblay was previously a partner within Kantar’s Consulting division where he led the Return on Investment and Valuation Practice and worked on a range of growth strategy programs with clients such as Bose, Saudi Aramco, Danone, Pfizer and Heineken. He brings a strong background in financial services including M&A, capital markets, and private equity and has over a decade of brand strategy experience.  

“Prophet’s long-standing reputation as a growth and transformation leader is impressive,” said Tremblay. “I look forward to helping our clients solve critical business challenges and unlock greater value through their brands and marketing, alongside the many experts at Prophet.”   

“The deep expertise and proven leadership brought by Kate and Adam will enable us to help even more clients uncover and realize transformative opportunities from how brands do their marketing to how enterprises design their marketing organizations,” said Mat Zucker, senior partner and co-lead of Prophet’s Marketing and Sales practice. 

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Dave Aaker’s Book Elevates the Role of Branding in the Purpose Era 

October 04, 2022

SAN FRANSISCO — David Aaker, Vice Chairman of the growth consultancy Prophet, has released his latest book, “The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society,” which shows the pathway to purpose for organizations.  

The book explains why it’s not enough to make a commitment to ESG or have an ad hoc budget for grants and volunteering. Society needs businesses to design imaginative and impactful social programs that address the most pressing societal challenges; and employees and customers, especially younger generations, demand it.  

When leveraged to bolster an organization’s brand, signature programs bring an image lift and energy to enhance the business—guiding, inspiring and communicating its higher mission to employees and key stakeholders. Simultaneously, the benefactors of the social program gain an endorsement and access to resources—two elements that will present greater opportunity for impact and improve the cause’s ability to make a difference.   

Unlike other books on the subject, David Aaker declares that this win-win model only comes to fruition when branding is a key focus when building the signature social program.  

Other book highlights include:   

  • A thorough case for why signature social programs are the secret weapon to helping business leaders build stronger brands and more connected work cultures while supporting important social causes
  • Powerful examples from organizations leading with signature programs  
  • Tools and insights for integrating signature programs into the organization and business  

The book is available in paperback or e-book version with plans to release an audiobook in 2023. Find more information about David Aaker at davidaaker.com or by following him on LinkedIn and Twitter.  

About the Author 

David Aaker is the author of more than one hundred articles and 18 books on marketing, business strategy and branding that have sold over 1 million copies. A recognized global authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. Aaker has served as vice chairman at Prophet, a global growth consultancy, for over 20 years. 

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Prophet Strengthens Organization Transformation & Culture Change Capabilities With Three New Partners 

August 16, 2022

SAN FRANCISCO — Prophet, the leading growth and transformation consultancy, is continuing to strengthen its Organization and Culture practice in North America and EMEA by adding three new partners:  Paul Lambert, Michael López and Taryn Sessel. The new leaders’ considerable expertise will help Prophet’s clients unlock a human-centered approach to organizational transformation and support the extraordinary growth of this practice area in both regions.  

Paul Lambert, previously a senior partner at Korn Ferry, joins as a partner in the London office and will sit on the firm’s European leadership team. Lambert brings a wealth of experience in defining new operating models and reshaping workforces and has worked with organizations including the European Satellite Agency, a new European Wide Digital Real Estate Agency and the UK National Rail Operator. 

“Prophet’s holistic approach to redesigning organizations and driving purpose-led, organizational transformation is impressive,” said Lambert. “I look forward to helping our clients to successfully transform whilst getting fit for the future of work.” 

Michael López, previously a managing director at KPMG, joins Prophet as a partner in the San Francisco office. For over 20 years, Lopez has been helping clients accelerate transformational change through new processes, structures and cultures. He brings a diverse leadership style forged from his cross-industry consulting background, experience in the science of behavior change and his time coaching high-performing organizations and teams. 

“I’m thrilled to join Prophet and play a pivotal role in driving impact and meaningful change for our clients,” said López. “I am excited to help clients build cultures that can inspire new futures and possibilities for the organization.” 

Taryn Sessel, an expert in shaping and driving people-centric business strategies, joins as a partner in Prophet’s London office, where she will apply her extensive skills in talent management, change management, leadership advisory and organizational transformation. With more than 20 years of global human resources experience, Sessel – who previously held senior roles at Anglo American and Unilever – has helped organizations within the consumer goods and mining and extractive sectors thrive in radically changing environments and refocus to meet the demands of digital transformation, hybrid work and shifting ESG landscapes. 

“I am excited to join Prophet’s Organization and Culture practice,” said Sessel. “I believe people and culture are the keys to uncommon growth for organizations, and I look forward to helping our clients realize their transformative opportunities.”   

“We are thrilled to welcome Taryn, Michael and Paul to Prophet,” said Tony Fross, partner and Organization and Culture practice lead at Prophet. “The deep expertise and proven leadership brought by this group of talent will enable us to help more clients unlock uncommon growth and strengthen our position as a trusted ally for clients seeking to transform their organization and culture.”   

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Prophet’s Sara Smoler Selected for Cannes Lions Brand Marketers Academy 

June 10, 2022

NEW YORK – Prophet, the global growth and transformation consultancy, is pleased to announce that Consultant, Sara Smoler was selected to be part of the 2022 Cannes Lions Brand Marketers Academy. The week-long program will host a variety of sessions and workshops about unlocking the power of creativity led by the world’s greatest brands and industry leaders.

The Brand Marketers Academy is a program designed to help promising young marketers develop and grow their careers. Acceptance into the academy is rigorous and highly selective. Smoler is just one of 30 marketing professionals chosen from a global pool of applicants

This is the latest achievement for Smoler in her already impressive career. She was previously named to Forbes 30 Under 30 List for marketing and advertising professionals. As a consultant at Prophet, Smoler focuses on driving growth for her clients through corporate development, strategic target search, and relationship-building activities alongside brand and activation engagements. Prior to Prophet, she managed business development at Ogilvy, driving revenue growth for the creative agency’s North American portfolio.

“We’re so proud and excited that Sara was one of the select few chosen to participate in the Cannes Lions Brand Marketers Academy, an organization that is synonymous with creativity and celebrating the best in marketing, branding, and advertising,” said Mat Zucker, senior partner and head of the Marketing and Sales practice. “At Prophet, we believe that the next generation of great marketing leaders is created today, and we are committed to mentoring and developing rising talent.”

Smoler said, “I’m honored to not only be participating in the academy but also representing Prophet on a global stage. I’m looking forward to understanding new and fresh perspectives, sharing best practices that I learn to apply them to our global clients as we help them unlock uncommon growth and advance their businesses.”

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Prophet Appoints Three New Senior Hires in Asia

Global consultancy strengthens support for the region’s growth trajectory 

May 27, 2022

SHANGHAI, HONG KONG & SINGAPORE – Prophet, the global growth and transformation consultancy, continues to expand its leadership team and capabilities in Asia, appointing three new senior hires: Samuel Levy-Basse, Jolin Guan and Daniel Hu. The new leaders’ extensive expertise will help Prophet’s clients across Asia unlock uncommon growth and support the firm’s growth trajectory in the region.

Samuel Levy-Basse joins as a partner in Prophet’s Singapore office and will take on the key role of driving Prophet’s organization, innovation and digital transformation disciplines across Asia. Formerly the managing director of Capgemini Invent Hong Kong, Levy-Basse has over 15 years of experience in helping businesses drive digitally enabled innovation and growth.

“I am thrilled to join the Prophet team in Asia and I look forward to helping our clients reimagine their business strategy, culture and capacity for innovation by unleashing the power of digital transformation,” said Levy-Basse. “The future has arrived faster than expected and Asia is leading the way. This region will define the future of many of our clients and their growth.”

Jolin Guan, previously the managing partner and executive strategy director at Superunion Shanghai, joins Prophet as an associate partner in the Shanghai office. Guan brings deep experience in brand consulting, ethnographic insights and business innovation for both multinational and domestic companies in China.

“I’m delighted to join Prophet, a global consulting firm that’s well-respected in the industry and by clients alike,” said Guan. “With a great passion for helping local businesses grow, I look forward to providing invaluable business and branding solutions to our clients in China with the smart minds at Prophet.” 

Daniel Hu joins as associate creative director in Prophet’s Shanghai office where he will co-lead the design practice in China with Elaine Fok. Previously the creative director of Superunion Bangkok, Hu has over 15 years of experience and brings strong expertise in creating impactful brands as well as developing environmental graphics, wayfinding and signages.

“Joining Prophet not only means being part of the well-reputed global consultancy, but more importantly, it’s also about being a part of that journey, knowing how much we could accomplish together with so many talented minds,” said Hu.

“We are excited to welcome such an exceptional group of talent to Prophet’s growing leadership team in Asia,” said Alan Casey, partner and Asia regional lead at Prophet. “The deep expertise and proven impact brought by Samuel, Jolin and Daniel, will enable us to better deliver against our clients’ goals and strengthen our position as a trusted growth and transformation partner in the region.”

Prophet works with top regional and international companies such as AXA, ABInBev, Emart, Marriott and Samsung to unlock uncommon growth in this dynamic market and was recently named a top management consultancy by Forbes.

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Prophet Continues Growth in MEA with New Dubai Office

May 23, 2022

DUBAI – Prophet, a leading growth and transformation consultancy, has announced the opening of its Dubai office to serve the growth market in the GCC. The Dubai office will be Prophet’s Middle East hub for its customer-centric transformation capabilities and client support in the region.  

Leading the office in Dubai will be Rawan Darwish, former managing director at Brash, who joins as an associate partner bringing a deep understanding of the region and a track record of success working with prominent organizations across the MEA region.  

“Rawan’s extensive experience will be instrumental as we position Prophet as the leading business transformation partner in the region,” said Tobias Bärschneider, senior partner and EMEA regional lead at Prophet. “From brand strategy to corporate strategy, experience design to visual design, purpose to product, our team of strategic and creative experts bring the insight and expertise needed to enable transformative business opportunities.”  

“I’m thrilled to join Prophet at this time to help enable the firm’s ambitions to accelerate growth across the Middle East region and have the opportunity to grow the team here, bringing added value and strategic support to our clients,” said Darwish. “Prophet’s comprehensive set of capabilities that include our ability to deliver deep-rooted strategy, creative thinking and activation makes us a true end-to-end partner.” 

“The region has seen itself prioritizing transformation agendas over the past several years and we’ve been guiding clients through this challenging environment in order to future-proof their businesses,” continued Bärschneider. “The Middle East is where some of the most exciting transformations are poised to happen and our strategic expansion in Dubai will not only better service our ever-growing client base but also cater to the increasing demand for our services and solutions. We are excited to help other businesses in the Middle East unlock uncommon growth and achieve their ambitions in this dynamic market.” 

Prophet has been advising a widening portfolio of top regional and international companies such as Saudi Aramco, Qatar Media City, First Abu Dhabi Bank and Kitopi.

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Keylens Recognized as a Top Strategy Consultancy in Germany

April 13, 2022

BERLIN/MUNICH – Keylens, a Prophet company, has been named as one of the best strategy consultancies in Germany by the leading business magazine brand eins. For the fourth consecutive year, Keylens, which was acquired by Prophet in November 2021, has been included in the prestigious annual listing that is based on the recommendations of senior executives at both client and peer organizations.

“We are proud to have this endorsement and belong to such a select, high-caliber group of consultants, especially in the fundamental field of strategy development,” said Dr. Jörg Meurer, partner at Keylens.

Dr. Stephan Schusser, partner at Keylens added, “It’s thanks to the impeccable work being delivered by our highly skilled team of strategic experts and the ongoing commitment of our clients that has made it possible for us to be recognized in this coveted listing for the fourth time in a row.”

“We congratulate our Keylens colleagues on this success,” said Tobias Bärschneider, senior partner and EMEA regional lead at Prophet, “Over the past months since Prophet joined forces with Keylens, it’s been wonderful to welcome such smart talent who bring fresh and exciting perspectives. Together, we are true end-to-end impact partners offering award-winning expertise to our clients, helping them to transform and achieve uncommon growth in the digital age.”

The industry study by brand eins and Statista has been published since 2017. For the expert survey, a total of 8,200 consultants and senior executives in management consultancies were identified and an assessment on 16 industries and 19 work areas was collected online. The full list, and details of the survey’s methodology, can be found here (German only).

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Prophet Strengthens Financial Services Team Adding Two Senior Transformation Leaders

April 4, 2022

SAN FRANCISCO – Prophet, the global consultancy, is continuing its commitment to grow and strengthen its financial services team in order to help our clients drive uncommon transformational growth by adding two new senior hires. Gordon Smith joins the firm as senior partner and co-lead of the financial services vertical and Chris Stauch as partner. They bring expertise in transformation, innovation experience and human-centered design to the firm, helping Prophet continue to deliver exceptional consulting services to its financial services clients.

“An industry going through disruption and transformation like financial services requires a distinct approach to unlocking growth,” said Saurabh Wahi, partner and co-leader of the financial services practice at Prophet. “We are excited to welcome Gordon and Chris to our team of industry experts who bring the deep understanding required to tackle the unique issues our clients are facing.”

Both Smith and Stauch join Prophet from Deloitte Digital. Smith was a principal leading the financial services teams within Deloitte Studios. He started his career at Accenture and later was a founding team member of an investment management firm that was spun out of Morgan Stanley and later acquired by PIMCO.

Smith invokes a balance of research, provocation, empathy and capability development when helping clients bridge the chasm from imagination to transformation. Whether working with a Fortune 500 company or an emerging FinTech, he believes brands can only succeed when they are purpose-driven. He embraces human-centered design with the mission of creating value for customers, the enterprise and society.

“Over the next decade, the global financial services industry will face disruption at a pace never seen before, creating new challenges and opportunities for brands,” said Smith. “I’m excited to work with the talented team at Prophet to explore and co-create with clients to drive uncommon growth by building better connections with their customers, team members and communities.”

Stauch is a design and experience strategist with over 18 years of consulting and agency experience. He brings deep expertise in digital transformation, experience design, growth and innovation.

He led the experience design offering for financial services at Deloitte Digital where he worked with a myriad of clients including Transamerica, UBS, New York Life, Ameriprise, Thrivent, and Bank of America. He began his career at Organic, leading experience design and marketing creative.

“The world has witnessed indelible changes. As brands and businesses begin to reconcile their new normal, there is no firm better positioned with the deep experience and expertise to help our clients transition to the future,” said Stauch. “I am thrilled to join Prophet at such a pivotal moment. I’m looking forward to bringing critical design-thinking to financial services companies to help them change the relationships they have with their clients, and the relationships the clients have with them.”

Smith and Stauch will be a part of Prophet’s San Francisco office while working with teammates and clients across its global offices.

“Financial services is a key area for Prophet and the number of clients we serve in the industry continues to grow,” said Chiaki Nishino, President of Prophet. “We are committed to bringing in more leaders with unique talent and capabilities so we can effectively advance our clients’ transformation journeys.”

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Cara Capretta Joins Prophet as Chief People Officer

March 21, 2022

SAN FRANCISCO – Prophet, the global growth consultancy, announced that Cara Capretta has joined the firm as its new chief people officer. In her role, she will lead the global people team, providing the strategic vision to develop and implement a new and innovative talent strategy for the high-growth firm. Capretta will also serve as a member of the executive committee where she will help build an employer value proposition that drives the firm’s ability to attract, engage, develop and retain the highest quality talent in addition to championing the firm’s culture.  Capretta replaces Kevin O’Donnell who retired after 22 years at Prophet.

Capretta has more than 30 years of experience in the people and talent space. Most recently, she spent a decade in Oracle’s Human Capital Transformation practice, helping a wide range of companies and their chief human resource officers build more modern, business-oriented HR organizations supported by cloud-based technologies and workflow. Previously, Capretta was president and COO at Lominger, which was a pioneer in competency-based HR tools including 360 feedback, leadership development tips, behavioral interview guides and organizational assessment tools. The business was subsequently sold to Korn Ferry, one of the largest executive search firms, where she remained to lead the global deployment and adoption of these capabilities.

“From leadership development and succession planning to talent strategy and tech-enabled process scaling, Cara’s expertise is particularly relevant to the opportunities and challenges that lay ahead for Prophet,” said Michael Dunn, Prophet’s chairman and CEO. “She has so much for the firm to learn from and build upon, and she brings engaging, empathetic and positive energy to the role. Cara will be an asset to Prophet as we think about how to lead through this time of growth.”

“Cara has a wealth of experience which will help build a more inclusive culture that enhances our global talent strategy and fuels our growth,” said Chiaki Nishino, president. “I look forward to working with her closely to continue to drive that inclusive environment and elevating the voices of all our team members throughout all the levels of the firm.”

Capretta said, “Prophet is a rare organization that practices what it preaches. Prophet advises its clients with talent, growth and organizational culture strategies and uses those same ideas internally to create an organization that can attract and retain the best and brightest in their respective fields. I look forward to helping the firm excel in its next phase of growth.”

She is based out of Columbus, Ohio and will be affiliated with the Chicago office.

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including CVS Health, Home Depot, Marriott, Netflix, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

PRESS RELEASE

Financial Times Names Prophet a Top U.K. Consultancy

February 18, 2022

LONDON – For the fifth consecutive year, Prophet has been named as a top U.K. consultancy in the Financial Times’ coveted listing.

Compiled in partnership with the data company Statista, the FT’s fifth annual list reveals those consultancies most recommended by their peers and clients. In 2022, Prophet has again been endorsed for its expertise in both the marketing & brand and sales & customer relationship sectors.

“It is a real privilege to once again be recognised as a leading consultancy by the Financial Times,” said Tobias Bärschneider, senior partner and EMEA regional lead at Prophet. “The business has experienced significant growth over the past five years since we were first included in this list, hiring some outstanding new talent and strengthening our capabilities to enable us to accelerate our clients’ growth goals. There are exciting times ahead as we continue to grow in the U.K., progress our EMEA expansion more broadly and deliver transformational work at an even larger scale.”

The full list, and details of the survey’s methodology, can be found here.

About Prophet

Prophet is a growth and transformation consulting firm that helps leaders unlock uncommon growth. The type of growth that isn’t just bigger, more profitable or faster. It’s rich with possibility and aligns with where the world is now — and where it will be tomorrow. Uncommon growth is purposeful, transformative and sustainable.

With 15 global offices and nearly 700 strategists, data analysts, marketers, digital experts and creatives, Prophet has worked with the world’s most successful companies, including Samsung, Polestar, Marriott, Formula E, Electrolux and UBS, partnering with them from strategy to in-market execution. Our teams are committed to partnering with clients to develop solutions that drive lasting impact and help move society forward. Prophet.com

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