VIDEO
Uncommon Creativity for Uncommon Growth
A taste of Prophet global creative work.
2 min
Summary
Prophet’s creative work is grounded in the belief that uncommon growth demands uncommon creativity.
Our team has grown—bigger than ever across our four global studios—to reflect the new challenges brands face, bringing in new talent and expanding our capabilities to meet a broader range of client needs.
From AI-driven identity systems to immersive campaigns and experiences, we aim to inspire and transform. Every project begins with brand strategy and purpose, helping us tell authentic stories that go beyond what a brand sells to show who they are. As demand grows for creative that bridges strategy and execution, we deliver bold, results-driven work that builds equity, drives growth and elevates brands and businesses in a fast-moving world.
Work Featured in Prophet’s Design Reel
00:13
JetBlue: Redefining Airline Expectations
JetBlue has always done things differently—its brand needed to reflect that. Prophet helped evolve JetBlue’s identity to challenge how airlines are “supposed” to act, look and speak. The result? A bold, unmistakable brand that defies convention and elevates the customer experience.

00:21
UBS: Energizing 60,000+ Employees Through Brand
After UBS acquired Credit Suisse in 2023, we helped management reaffirm UBS’s status as a foremost global financial institution. We created the central idea of “Craft,” and executed it through a new brand expression, customer experience initiatives and a global creative campaign.

00:31
Abu Dhabi: A Destination Brand That Moves at Your Pace
To position Abu Dhabi as a world-class cultural and leisure destination, Prophet developed a new brand and campaign: “Experience Abu Dhabi. Find Your Pace.” With a bespoke logotype, dynamic visuals and a human-centric image library, the brand invites the world to explore the emirate’s rich offerings.

00:44
AEG: Challenging the Expected in Home Appliances
To help AEG stand out in a functional category, Prophet refreshed the brand with a bold new strategy: “Challenge the Expected.” We expanded its iconic red palette, introduced expressive characters and launched a 360° brand experience at IFA 2024.

1:13
Invesco: Editorial Thinking for a Client-Centric Brand
Prophet helped Invesco evolve its brand with an editorial mindset by introducing expressive typography, CGI-enhanced visuals and a distinctive tone of voice: “The Intelligent Conversationalist.” A global employee campaign and new EVP brought the transformation to life.

1:18
MB Bank: A Bold Identity for a Digital-First Future
To mark its 25th anniversary and transformation into a digital-first bank, MB partnered with Prophet to launch a new brand: “Intelligent Banking. Enriching Your Future.” The refreshed identity fueled growth, earned industry accolades and attracted over 8 million new customers.
