Video

VIDEO

Uncommon Creativity for Uncommon Growth 

A taste of Prophet global creative work.   

2 min

Summary

Prophet’s creative work is grounded in the belief that uncommon growth demands uncommon creativity. 

Our team has grown—bigger than ever across our four global studios—to reflect the new challenges brands face, bringing in new talent and expanding our capabilities to meet a broader range of client needs.  

From AI-driven identity systems to immersive campaigns and experiences, we aim to inspire and transform. Every project begins with brand strategy and purpose, helping us tell authentic stories that go beyond what a brand sells to show who they are. As demand grows for creative that bridges strategy and execution, we deliver bold, results-driven work that builds equity, drives growth and elevates brands and businesses in a fast-moving world. 

Work Featured in Prophet’s Design Reel

00:13
JetBlue: Redefining Airline Expectations 

JetBlue has always done things differently—its brand needed to reflect that. Prophet helped evolve JetBlue’s identity to challenge how airlines are “supposed” to act, look and speak. The result? A bold, unmistakable brand that defies convention and elevates the customer experience.

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00:21
UBS: Energizing 60,000+ Employees Through Brand

After UBS acquired Credit Suisse in 2023, we helped management reaffirm UBS’s status as a foremost global financial institution. We created the central idea of “Craft,” and executed it through a new brand expression, customer experience initiatives and a global creative campaign.

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00:31
Abu Dhabi: A Destination Brand That Moves at Your Pace 

To position Abu Dhabi as a world-class cultural and leisure destination, Prophet developed a new brand and campaign: “Experience Abu Dhabi. Find Your Pace.” With a bespoke logotype, dynamic visuals and a human-centric image library, the brand invites the world to explore the emirate’s rich offerings.

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00:44
AEG: Challenging the Expected in Home Appliances

To help AEG stand out in a functional category, Prophet refreshed the brand with a bold new strategy: “Challenge the Expected.” We expanded its iconic red palette, introduced expressive characters and launched a 360° brand experience at IFA 2024.  

1:13
Invesco: Editorial Thinking for a Client-Centric Brand

Prophet helped Invesco evolve its brand with an editorial mindset by introducing expressive typography, CGI-enhanced visuals and a distinctive tone of voice: “The Intelligent Conversationalist.” A global employee campaign and new EVP brought the transformation to life.

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1:18
MB Bank: A Bold Identity for a Digital-First Future

To mark its 25th anniversary and transformation into a digital-first bank, MB partnered with Prophet to launch a new brand: “Intelligent Banking. Enriching Your Future.” The refreshed identity fueled growth, earned industry accolades and attracted over 8 million new customers.

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VIDEO

Prophet Healthcare: Champions for Change

Find out how we help partners across the healthcare ecosystem transform care experiences, create new enterprises and build empathy-driven sustainable ways of working.

4 min

Summary

At Prophet, we believe the organizations that thrive in healthcare are those that dare to change the game – striving to improve human health, create better experiences, and make the best of care an enduring and sustainable reality for all.

Find out how we help partners across the healthcare ecosystem transform care experiences, create new enterprises and build empathy-driven sustainable ways of working. See our healthcare services.

VIDEO

A Human-Centered Approach to Digital Transformation

The point of digital transformation is not to become more digital; it is to become a better company.

2 min

Summary

Chan Suh, chief digital officer at Prophet, says that technology-led digital transformations often fall short of the intended impact. Instead, it should be steered by a purpose-led mission. At Prophet, we pull together our range of capabilities and expertise to help our clients transform from within. Learn more about Prophet’s approach to digital transformation in this blog.

Digital Transformation at Prophet

Prophet is a convergence accelerator and purpose-led transformation consultancy that will help you reimagine your firm, integrate and scale digital investments and drive real, defensible growth. We believe that to accelerate convergence we take your existing assets – such as data, brand, culture, business models – reimagine them for today’s customers and employees and look for new ways to integrate capabilities and talent with a reimagined sense of purpose. Then, we drive towards scale.

Get in touch today if you’d like to learn how to bring digital convergence moves to grow your organization.

VIDEO

Branding in the Digital Age

Branding in the digital age requires rethinking and innovating experiences.

2 min

Summary

Chan Suh, chief digital officer at Prophet, shares how the firm’s heritage in branding has positioned our teams to tackle digital transformation challenges in today’s dynamic market. We blend science and art; technology and human understanding. Learn more about Prophet’s holistic and human-centered approach to transformation. For more on digital convergence, check out this blog.

Digital Transformation at Prophet

Prophet is a convergence accelerator and purpose-led transformation consultancy that will help you reimagine your firm, integrate and scale digital investments, and drive real, defensible growth. We believe that to accelerate convergence we take your existing assets – such as data, brand, culture, business models – reimagine them for today’s customers and employees and look for new ways to integrate capabilities and talent with a reimagined sense of purpose. Then, we drive towards scale.

Get in touch today if you’d like to learn how to bring digital convergence moves to grow your organization.

VIDEO

What Is Digital Convergence?

Digital transformation isn’t about technology. It’s about driving growth through digital convergence.

7 min

Summary

Chan Suh, chief digital officer at Prophet, explains how technology has enabled businesses to grow better. However, the businesses that grow best are those that embrace the concept of digital convergence – the approach of orchestrating digital transformation efforts around a singular purpose that has been reimagined for today’s customers and employees. Watch this video to find out what digital convergence looks and – even sounds – like. For more, read this blog post. 

VIDEO

Brand & Demand Marketing: A Love Story  

Watch this short video to learn how to break down silos and turn your departments into growth engines.

1 min

Summary

Marketing leaders are under intense pressure to make every dollar count, prove returns and drive impact. That pressure is causing tension between brand marketing and demand generation teams that undercuts growth and harms performance.

Download the full report, Brand & Demand Marketing: A Love Story, to access actionable steps you can take to drive uncommon growth for your marketing organization.

VIDEO

Catalysts: The New Collaborative

Watch this short video to learn how you can unlock the power of collaboration across your organization and its working environments.  

1 min

Summary

Collaboration is the future of work, benefiting customers, employees and your bottom line. The trouble is executing it effectively. In fact, according to our latest global research report, Catalysts: The Collaborative Advantage, only 50% of leaders believe their organization collaborates effectively. 

Download the report here.

VIDEO

Fintech Frontier: Michael Dritsas on Meeting Customers Where They’re At

The CEO of Vlot, an insurtech company, talks about the need for seamless financial checkups.

15 min

Summary

Fintech Frontier: Prophet Talks Disruption is a series of interviews with leading fintech disruptors. In this episode, Prophet Partner Tosson El Noshokaty chats with Michael Dritsas, CEO of Vlot. Vlot is an insurtech company that partners with insurers, corporations and banks to deliver seamless financial checkups (white label risk analysis and coverage solutions) so customers and B2B organizations can become more financially responsible.

Michael discusses how Vlot is taking a fiercely customer-centric, bottom-up approach to insurance – providing data-rich insights to customers that fit into their lifestyles and goals. Watch the full interview to learn how Vlot is building enduring relationships with customers on their digital transformation journeys.

About Fintech Frontier: Prophet Talks Disruption

The Financial services industry is evolving rapidly with important shifts in market dynamics & customer expectations.  Prophet’s fintech interview series FinTech Frontier: Prophet Talks Disruption brings you one-on-one interviews with the thought leaders and innovators transforming financial services. Each episode showcases a FinTech leader story that is revolutionizing banking, payments, insurance, and all other areas disrupting our industry.

VIDEO

Prophet’s Human-Centered Transformation Model

This short video explains how we developed our new roadmap for organizational change.

2 min

Summary

Organizational change is a crucial component of any digital transformation effort. Prophet’s organizational transformation model is designed to help businesses undergoing digital transformation align on a customer-centric roadmap.

VIDEO

Aaker on Subcategory Competition

Why be one of many in a crowded category, when you can create one you can have all to yourself?

2 min

VIDEO

Aaker on Signature Stories

The best stories grab attention and don’t let go, with interesting characters and intriguing details

2 min

Summary

David Aaker says that brand marketers shouldn’t communicate important messages using facts, they should use signature stories. The narrative is more likely to capture the consumer’s attention, peak their interest and be remembered.

Learn how to create strong signature stories on Dave’s ‘Aaker on Brands’ blog: https://prophet.com/2018/03/create-strong-signature-stories/

VIDEO

Aaker on Brand Vision

Visions are compelling and unifying. Just make sure you can really bring it to life.

1 min

Summary

What do you want your brand to stand for? The answer to this question usually leads to 2-3 attributes that differentiate your brand, resonate with your target audience and drive your brand-building programs.

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