SHANGHAI – Prophet, a growth and transformation consultancy, was recognized with six awards, including one gold, three silver and two bronze , for its work with ASUS, G7 Connect and Seatrium at the Transform Awards Asia 2023. The awards ceremony was held at the W Hotel, The Bund in Shanghai,  

Each year the Transform Awards recognize excellence in creativity and strategy across the entire  brand development process. Covering global regions including the Middle East and Africa, North America, Asia, Europe, Australia and New Zealand, and the Nordics, the 2023 award marks the seventh consecutive year Prophet’s award-winning work in Asia has been celebrated in the region.   

Prophet was recognized for its outstanding work across growth strategy, brand story development, and visual identity design, with leading clients including ASUS, G7 Connect and Seatrium. 

The firm won two awards for its work with ASUS to develop an ESG brand story for its renewed ambition to lead a sustainable future. 

• Gold – ASUS: Best Development Project to Reflect a Change of Mission, Values or Positioning 
• Silver – ASUS: Best Brand Evolution (Consumer) 

“We are extremely honored and proud to celebrate the great work and partnership Prophet achieved with our clients,” said Lily Wen, Associate Partner at Prophet. “We are committed to helping companies drive uncommon growth – the type of growth that’s purposeful, transformative and sustainable.”  

“It was a pleasure to partner with Prophet on the journey driving sustainability at ASUS. Prophet’s experts understood deeply the core of ASUS’s DNA and strategy and developed a sophisticated ESG narrative through winning storytelling and visual expressions,” said Eunice Chou, Global Commercial Marketing Head at ASUS. 

Prophet received accolades for creating Seatrium, a transformative new brand born from the merger of Keppel Offshore & Marine and Sembcorp Marine in Singapore. 

• Silver – Seatrium: Best Corporate Rebrand Following a Merger or Acquisition
• Silver – Seatrium: Best Visual Identity from the Engineering and Manufacturing Sector 

Additionally, Prophet was also recognized for its work with Chinese IoT SaaS solutions leader G7 Connect a to develop a new brand strategy and visual identity post-merger. 

• Bronze – G7 Connect: Best Corporate Rebrand Following a Merger or Acquisition 
• Bronze – G7 Connect: Best Visual Identity from the Transport and Logistics Sector 

“We are honored to have partnered with G7 Connect to help develop a compelling brand for the NewCo merged from two industry giants, anchoring on the beautiful changes digital technologies can bring to the road freight industry in China,” said Jolin Guan, Associate Partner at Prophet. “It has been truly amazing to see G7 Connect’s new brand strategy come to life across different touchpoints, taking the company to new horizons.” 

“We’d like to thank Prophet for its strong expertise, insights and methodologies that helped accelerate our merger. It allowed us to assess G7 Connect’s strengths and equities in a more thoughtful way, while being committed to human-centricity in our long-term strategy. With its strategic guidance, every touch of our communications feels deeply authentic, results-driven and compelling,” expressed Yayun Guo, Head of Brand Communications and Marketing of G7 Connect. 

In addition to the six Transform awards, Prophet was also recognized as a winner in the Partner Innovation (Enterprise) category at Channel Asia Innovation Awards 2023.  

About Prophet

NEW YORK – Prophet, the global growth and transformation consultancy, announced that Josh Feldmeth has been elevated to the new role of Chief Strategy Officer (CSO). He will hone Prophet’s strategic vision and execution helping to scale the business with unique value propositions. Based in New York, Feldmeth will lead the corporate strategy team and report to Michael Dunn, CEO and Chairman. 

Feldmeth has been a Senior Partner at Prophet for six years. He brings expertise at the intersection of business strategy and customer insights. During his tenure at Prophet, he has co-led the Strategy discipline. Before joining Prophet, he spent 14 years at Interbrand, in various global roles, most recently as North American CEO. 

“For the past few years, we have been on our own transformation journey at Prophet. We are looking to capitalize on new market potential, add more capabilities and accelerate growth,” says Dunn. “Leading our transformation requires focus and precision around our strategic vision, and Josh’s vast expertise and previous roles at Prophet make him well-suited for the task at hand. I look forward to working with him to continue to push Prophet to achieve our own uncommon growth.” 

Feldmeth adds, “I am excited to lead the Corporate Strategy team as we work to take Prophet to the next level. As I prepared for this role, I met with clients and competitors. I talked with our firm leaders and board members. What comes out in every conversation is the unique market opportunity for Prophet. This place is special. I’m honored and eager to help unlock its full potential.” 

About Prophet

Berlin/Munich – Prophet, the global growth and transformation consultancy, has been named one of the best consulting companies in Germany in 2023 by Handelsblatt.

The prestigious listing sees consulting firms awarded across industries and functional disciplines based on client feedback as well as recommendations by peers. Prophet has been endorsed for its expertise in five categories: strategy & organization, marketing & sales, industrial goods, consumer goods & retail and family & medium-sized businesses.

“It has been an exhilarating year for us,” said Dr Jörg Meurer, partner at Prophet. “In addition to this recognition from Handelsblatt, we were honoured again by Brand eins magazine earlier this year in their top consultancy listing. These accolades validate our unique approach and capabilities, which empower our clients to navigate a constantly changing world and discover uncommon ways to thrive and succeed in their businesses.”

“I would like to take the opportunity to extend our heartfelt gratitude to our clients, for trusting in our abilities and allowing us the privilege of partnering with them on their transformational journeys. Without their collaboration and support, such achievements would not be possible,” said Dr. Stephan Schusser, partner at Prophet.

“We are thrilled to celebrate our recognition in such a distinguished consultancy listing. This achievement marks an essential milestone on our journey of growing the business and solidifying our reputation in the German market,” continued Tobias Bärschneider, senior partner and EMEA regional lead at Prophet. “I am immensely proud of our exceptional team whose dedication, expertise and unwavering commitment to excellence have played a pivotal role in this success. It is their passion and hard work that continue to propel us to new heights.”

The full list from Handelsblatt can be found here.

About Prophet

NEW YORK – Prophet, the global growth and transformation consultancy, received recognition among notable vendors in the Forrester Research report, The Digital Transformation Services Landscape, Q3 2023. This comprehensive report offers insights into 38 digital transformation service providers, empowering business leaders to learn how providers differ and investigate options based on size and market focus. ​

“We are very appreciative of this recognition from Forrester as we believe it highlights our ability to help our clients chart a clear roadmap for creating long-term customer and business value through digital while also executing practical solutions that drive day one impact,” said Kristen Groh, Senior Partner of Prophet’s Digital Transformation service. ​

In the Forrester report, the authors note that digital transformation can speed up value delivery, revamp business models and foster innovation. However, it’s a complex endeavor that comes with a high failure rate. Acknowledging this reality, the report states, “Enterprises turn to digital transformation service providers to help them navigate through this complexity and identify accelerated paths toward new sources of value.” ​

“It’s an honor to be recognized by Forrester as together we focus on helping our clients transform their businesses and drive uncommon growth,” said Mike Leiser, Chief Transformation Officer and Senior Partner of Prophet’s Digital Transformation service.​

The Forrester Landscape is designed to help leaders understand the value a digital transformation firm provides, learn how each firm differs and examine providers based on their business needs. 

Read Forrester’s landscape report here.

About Prophet

BERLIN/MUNICH – Prophet and KEYLENS, a Prophet company, have both been named as top consultancies in this year’s brand eins coveted listing.

Compiled in partnership with the data company Statista, the brand eins annual list reveals those consultancies most recommended by their peers and clients. In 2023, Prophet has been endorsed for its expertise in the marketing, brand, pricing sector and KEYLENS – for the fifth consecutive year – is recognized for its strategy development capabilities.  

“It’s a real privilege to once again be celebrated as a leading consultancy by brand eins and to have now made the leap into the best consultants in Germany under the Prophet brand,” says Dr. Stephan Schusser, partner at Prophet and co-owner of KEYLENS. “With first-class strategy consulting complemented by a comprehensive range of experience and creative services, we open up new ways of thinking and working to enable our clients in the German market to clinch transformational growth opportunities.”

“A sincere thank you to all of our clients who continue to trust us to advise and partner with them on their growth journeys and to the talented people who make our team in Germany and the passion and smart-thinking they demonstrate each day,” said Dr. Jörg Meurer, partner at Prophet and co-owner of KEYLENS. “This double award could not be possible without our fantastic team in Berlin, Hamburg and Munich and the support of our international colleagues at Prophet.”

“This endorsement comes at an exciting time,” continued Tobias Bärschneider, senior partner and EMEA regional lead at Prophet. “This is the first full year since Prophet and KEYLENS joined forces, tying together our collective capabilities, and this double accolade is truly reflective of the high-caliber team we have built in Germany and how we’re helping clients in this market, deepening our ever-growing multidisciplinary firm to become the full end-to-end, award-winning impact partner. We look forward to continuing to achieve quality outcomes and unlock uncommon growth for our clients.”

The full list, and details of the survey’s methodology, can be found here.

About Prophet

SAN FRANCISCO – Prophet, the global growth and transformation consultancy, announced that Jen Casimiro has joined the firm as its new director of diversity, equity and inclusion (DEI). In her role, she will design and integrate DEI programs and processes that will have a positive impact at the individual, interpersonal, and institutional levels. Through formal and informal programs, processes and coaching, she will support the Prophet team globally and engage the team members across the organization to recognize their potential to be leaders and changemakers of DEI. Casimiro reports to Chiaki Nishino, President. 

For the past 10 years, Casimiro has been a DEI leader. She previously served as Senior Talent Director, Head of Talent Department of DEI at IDEO where she built the DEI team from the ground up. Casimiro has been recognized for her work, being named one of the top 100 DEIB leaders of 2022 by recruiting company, Untapped.  

“We have made great progress on our DEI efforts at Prophet – but there is still improvement to be made,” said Nishino “Inclusivity has to be addressed at every point of interaction – with clients, with our teams, and with each other as individuals. Jen understands the value of this approach and we are excited for her to lead and help us advance on our path to achieving representation and creating an environment where everyone has a sense of belonging.” 

Casimiro said, “Prophet has done great work in DEI to date, and I look forward to continuing to intentionally embed DEI practices into Prophet’s culture and business. My goal is to support and bridge grassroots efforts with top-down efforts while centering on the most marginalized. This work comes from my heart, and I hope to teach others to create more accountability and action.”  

Casimiro is based out of the Prophet San Francisco office.   

About Prophet

NEW YORK – Prophet, the leading growth and transformation consultancy, is continuing to strengthen its global organizational and culture transformation capabilities with the addition of a new senior partner, Tina Naser. Based in Prophet’s New York office, Naser brings over 25 years of experience designing organizational, culture and talent strategies for clients across financial services, healthcare, manufacturing and aviation. Her considerable expertise will help Prophet’s clients unlock a human-centered approach to organizational transformation.     

Most recently, Naser was the global practice leader for IBM Consulting’s Talent Transformation Strategy practice. In that role, she helped Fortune 100 companies drive enterprise-wide digital transformations, build resilient and agile operating models, accelerate upskilling and reskilling and embed DE&I principles across the talent lifecycle. In addition, Naser served as the people experience executive sponsor, overseeing career progression, talent reviews, recruiting, learning and development, DE&I and community programs for IBM Consulting. Previously, she held senior roles at Oliver Wyman, Credit Suisse and Deloitte Consulting.  

“We are thrilled to welcome Tina to Prophet,” said Tony Fross, partner and Organization and Culture practice lead at Prophet. “Her extensive expertise, proven leadership and passion for transformation will enable us to help even more clients unlock uncommon growth and transform their organization and culture.”   

Naser is a hands-on philanthropist focused on DE&I, education and women’s rights. She is an advisor, investor and mentor for Conscious Venture Lab, an early-stage business accelerator that invests in purpose-driven start-ups founded by women and minorities. In addition, she serves as a Board Member for The Galavante in the World Foundation, focused on evacuating, resettling and funding scholarships for students and alums from The American University of Afghanistan. She is also a mentor for Women in America.      

“Throughout my career, I have learned that the most successful companies are the ones that operate at the intersection of profit, people and purpose- that shareholder value is an outcome, not a raison d’etre,” said Naser. “I am excited to join Prophet and help our clients unlock sustainable, high-impact growth.”    

About Prophet

DUBAI – Leading growth and transformation consultancy Prophet announced today the launch of the destination brand and campaign for the Abu Dhabi Department of Culture and Tourism (DCT).  

Armed with the desire to position Abu Dhabi as more diverse and progressive and to better promote the emirate’s heritage and culture, DCT engaged Prophet to design a destination brand and campaign that inspires, excites, restores and welcomes the world to enjoy its unique offering.  

“Abu Dhabi has been developing rapidly and it was our job to tap into the essence of this fascinating place and design a brand and campaign to share with the world,” said Jessica Holdcroft, partner at Prophet who led the strategy on the project. “We took a customer-centric, data-led, approach to develop the brand, starting with a deep immersion in all that Abu Dhabi has to offer – both the tangible and the intangible – and to see first-hand the diversity of experiences on offer.” 

The new campaign: “Experience Abu Dhabi. Find Your Pace.” has now been unveiled in Abu Dhabi, the GCC, France, the U.K. and the U.S. Celebrating its Emirati heritage while seamlessly connecting the living culture offered by the Saadiyat Cultural District – home to the Louvre Abu Dhabi – and Yas Island’s exciting theme park and waterfront attractions. The destination campaign welcomes the world to enjoy Abu Dhabi’s enriching experiences, at their own pace.  

“From the positioning and messaging to the verbal and visual expression, the campaign was designed to support Abu Dhabi’s growth ambition to be among world-class destinations of choice,” said Clive Rohald, partner and executive creative director at Prophet. “In order to bring the new tourism destination positioning to life, we crafted a bespoke logotype reflecting nuances of Arabic calligraphy with a strong editorial aesthetic, a more human-centric, natural, reportage-oriented image library, a broad colour palette reflective of visitor passions and a suite of ‘connective’ graphics reflecting ‘connectedness’, pace and rhythm.”  

About the Department of Culture and Tourism – Abu Dhabi 

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions. By working in partnership with the organisations that define DCT Abu Dhabi’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of its potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture, tourism and creative industries. 

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. It works to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought. tcaabudhabi.ae 

About Prophet

SINGAPORE – Prophet, a growth and transformation consultancy, was recognized with 10 awards, including two gold awards, at the Transform Awards Asia 2022.

The Transform Awards, which recognizes excellence in corporate, product, and brand development work, hosted its Asia awards ceremony on November 21, 2022, at the St. Regis in Singapore. This year’s awards mark the ninth Transform Awards Asia, and the sixth consecutive year Prophet’s work has been recognized. Prophet’s award-winning work included defining a new ingredient brand for IoT technology company, BOE; developing a modernized brand identity for logistics technology company, Enotek; creating premium hotel brands, Josun Palace and Grand Josun, within a refreshed portfolio; and reimagining an inspiring brand story for NewStyle Media Group.

Prophet’s award-winning work includes:

Gold – BOE: Best Visual Identity from the Technology, Media and Telecommunications Sector

Silver – BOE: Best Development of a New Brand Within an Existing Brand Portfolio

Silver – BOE: Best Strategic or Creative Development of a New Brand

Gold – Enotek: Best Visual Identity from the Transport and Logistics Sector

Bronze – Enotek: Best Brand Evolution (Business)

Silver – NewStyle Media Group: Best Brand Evolution (Business)

Bronze – NewStyle Media Group: Best Visual Identity from the Technology, Media and Telecommunications Sector

Bronze – Grand Josun (Josun Hotels & Resorts): Best Visual Identity from the Sports, Travel, Leisure and Tourism Sector

Bronze – Josun Palace (Josun Hotels & Resorts): Best Visual Identity from the Sports, Travel, Leisure and Tourism Sector

Highly Commended – Josun Palace (Josun Hotels & Resorts): Best Creative Strategy

“We’re excited to be recognized at the Transform Awards Asia as it highlights our ongoing commitment to deliver creative and strategic-design for our clients,” said Elaine Fok, associate partner and creative director at Prophet. “This year especially, we’re proud of the diversity of industries and award categories represented in our work, which showcases the breadth and depth of our capabilities. As the region develops and our clients evolve, we’re eager to continue partnering with them to further unlock opportunities for uncommon growth.”

In addition to Prophet’s recognition at the Transform Awards Asia, the firm was also named best consultancy by “Forbes” and the “Financial Times” this year. Additionally, Prophet has been nominated for Channel Asia’s Partner Innovation Awards in the Enterprise category.

About Prophet

SAN FRANSISCO — David Aaker, Vice Chairman of the growth consultancy Prophet, has released his latest book, “The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society,” which shows the pathway to purpose for organizations.  

The book explains why it’s not enough to make a commitment to ESG or have an ad hoc budget for grants and volunteering. Society needs businesses to design imaginative and impactful social programs that address the most pressing societal challenges; and employees and customers, especially younger generations, demand it.  

When leveraged to bolster an organization’s brand, signature programs bring an image lift and energy to enhance the business—guiding, inspiring and communicating its higher mission to employees and key stakeholders. Simultaneously, the benefactors of the social program gain an endorsement and access to resources—two elements that will present greater opportunity for impact and improve the cause’s ability to make a difference.   

Unlike other books on the subject, David Aaker declares that this win-win model only comes to fruition when branding is a key focus when building the signature social program.  

Other book highlights include:   

• A thorough case for why signature social programs are the secret weapon to helping business leaders build stronger brands and more connected work cultures while supporting important social causes
• Powerful examples from organizations leading with signature programs  
• Tools and insights for integrating signature programs into the organization and business  

The book is available in paperback or e-book version with plans to release an audiobook in 2023. Find more information about David Aaker at davidaaker.com or by following him on LinkedIn and Twitter.  

About the Author 

David Aaker is the author of more than one hundred articles and 18 books on marketing, business strategy and branding that have sold over 1 million copies. A recognized global authority on branding, he has developed concepts and methods on brand building that are used by organizations around the world. Aaker has served as vice chairman at Prophet, a global growth consultancy, for over 20 years. 

About Prophet

NEW YORK – Prophet, the global growth and transformation consultancy, is pleased to announce that Consultant, Sara Smoler was selected to be part of the 2022 Cannes Lions Brand Marketers Academy. The week-long program will host a variety of sessions and workshops about unlocking the power of creativity led by the world’s greatest brands and industry leaders.

The Brand Marketers Academy is a program designed to help promising young marketers develop and grow their careers. Acceptance into the academy is rigorous and highly selective. Smoler is just one of 30 marketing professionals chosen from a global pool of applicants

This is the latest achievement for Smoler in her already impressive career. She was previously named to Forbes 30 Under 30 List for marketing and advertising professionals. As a consultant at Prophet, Smoler focuses on driving growth for her clients through corporate development, strategic target search, and relationship-building activities alongside brand and activation engagements. Prior to Prophet, she managed business development at Ogilvy, driving revenue growth for the creative agency’s North American portfolio.

“We’re so proud and excited that Sara was one of the select few chosen to participate in the Cannes Lions Brand Marketers Academy, an organization that is synonymous with creativity and celebrating the best in marketing, branding, and advertising,” said Mat Zucker, senior partner and head of the Marketing and Sales practice. “At Prophet, we believe that the next generation of great marketing leaders is created today, and we are committed to mentoring and developing rising talent.”

Smoler said, “I’m honored to not only be participating in the academy but also representing Prophet on a global stage. I’m looking forward to understanding new and fresh perspectives, sharing best practices that I learn to apply them to our global clients as we help them unlock uncommon growth and advance their businesses.”

SHANGHAI, HONG KONG & SINGAPORE – Prophet, the global growth and transformation consultancy, continues to expand its leadership team and capabilities in Asia, appointing three new senior hires: Samuel Levy-Basse, Jolin Guan and Daniel Hu. The new leaders’ extensive expertise will help Prophet’s clients across Asia unlock uncommon growth and support the firm’s growth trajectory in the region.

Samuel Levy-Basse joins as a partner in Prophet’s Singapore office and will take on the key role of driving Prophet’s organization, innovation and digital transformation disciplines across Asia. Formerly the managing director of Capgemini Invent Hong Kong, Levy-Basse has over 15 years of experience in helping businesses drive digitally enabled innovation and growth.

“I am thrilled to join the Prophet team in Asia and I look forward to helping our clients reimagine their business strategy, culture and capacity for innovation by unleashing the power of digital transformation,” said Levy-Basse. “The future has arrived faster than expected and Asia is leading the way. This region will define the future of many of our clients and their growth.”

Jolin Guan, previously the managing partner and executive strategy director at Superunion Shanghai, joins Prophet as an associate partner in the Shanghai office. Guan brings deep experience in brand consulting, ethnographic insights and business innovation for both multinational and domestic companies in China.

“I’m delighted to join Prophet, a global consulting firm that’s well-respected in the industry and by clients alike,” said Guan. “With a great passion for helping local businesses grow, I look forward to providing invaluable business and branding solutions to our clients in China with the smart minds at Prophet.” 

Daniel Hu joins as associate creative director in Prophet’s Shanghai office where he will co-lead the design practice in China with Elaine Fok. Previously the creative director of Superunion Bangkok, Hu has over 15 years of experience and brings strong expertise in creating impactful brands as well as developing environmental graphics, wayfinding and signages.

“Joining Prophet not only means being part of the well-reputed global consultancy, but more importantly, it’s also about being a part of that journey, knowing how much we could accomplish together with so many talented minds,” said Hu.

“We are excited to welcome such an exceptional group of talent to Prophet’s growing leadership team in Asia,” said Alan Casey, partner and Asia regional lead at Prophet. “The deep expertise and proven impact brought by Samuel, Jolin and Daniel, will enable us to better deliver against our clients’ goals and strengthen our position as a trusted growth and transformation partner in the region.”

Prophet works with top regional and international companies such as AXA, ABInBev, Emart, Marriott and Samsung to unlock uncommon growth in this dynamic market and was recently named a top management consultancy by Forbes.

About Prophet