REPORT

Transforming Healthcare: The Forces That Redefine Work and Culture

It requires centering brands on a strategic purpose to create shared value and engaging brand experiences.

The COVID-19 pandemic demonstrated that all types of healthcare organizations—pharmaceuticals and biotechs, health insurers and hospital systems, device and equipment manufacturers—could change successfully, at scale and with great speed. Despite the formidable challenges, many organizations were effective in taking deliberate steps to upend historical ways of working and cultural norms.

This research dives into the industry’s change readiness and synthesizes perspectives on culture transformation from 70+ senior leaders across healthcare sectors.

Read this report to gain deeper insights on:

  • The external forces that are expected to create enduring changes in organizational cultures
  • Tips for how healthcare and life sciences organizations can prepare for future evolution by instilling adaptability and resilience in their people and teams
  • A recommended path forward that enables leaders to drive successful and lasting transformation

The analysis and recommendations captured in this dynamic report will help executives advance the lessons forward by building stronger cultures and teams while accelerating their transformation journeys.

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REPORT

High-Concept Thinking: 6 Ways To Create Striking Innovations

A high concept creates clarity about an idea, making sure it’s developed and delivered as originally intended.

How To Find (and Keep) Your Competitive Edge in Innovation

Innovation is the cornerstone of business growth today. Figuring out the right formula results in big ideas and opens the door to new business opportunities. ‘High-concept’ thinking is what’s separating successful innovators from the rest of the field. A high concept creates clarity about an innovative idea and ensures the idea is developed and delivered as originally intended.

In this report, our Experience & Innovation practice outlines how to take your innovation strategy to the next level with high-concept thinking.

Read this report to learn: 

  • The definition and key traits of high-concept thinking
  • How high-concept thinking can help re-center how your company thinks about innovation
  • The six critical ways high concepts are used for innovation
  • Examples of successful high concepts in practice

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REPORT

Winnovation Factors: Five Criteria for Innovation Excellence

Working with intensely nimble companies, we’ve distilled five essential factors for innovation.

Transform from innovation laggard to innovation leader

The pandemic disrupted business operations in ways leaders could not have possibly imagined. Forward-looking companies used this as a catalyst for innovation, to digitize services, fast-track disruptive products, or access new markets – but there were many who fell short. The appetite for innovation is far from slowing and the urgency for businesses to continue to flex their innovation muscle has never been greater. To avoid the risk of slipping behind, ill-prepared for the next crisis, companies need to be putting innovation front and center now to ensure they seize the seeds of opportunity and prosper in a post-pandemic world.

Prophet works with high-performing, innovation-driven companies of all shapes and sizes across a spectrum of categories and markets. There’s a lot other companies can learn from their approaches and attributes. We’ve distilled what we’ve discovered from our work into a set of five essential factors that are present, either in part or in full, at those nimble companies reaping the benefits of innovation-driven success.

Want to unleash innovation-driven growth and build resilience for your business? Read the five criteria for innovation excellence here.

Prophet’s Experience & Innovation practice can help you to underpin a superior approach to innovation to help you realize your ambitions, get in touch

REPORT

A Guide to Driving Organizational Change for the Future of Work

Evolving from traditional to transformational change management isn’t easy. Yet it is the surest path to growth.

Want to get your organization fit for the future working landscape?

The past year has shown the critical capacity organizations need to build for change. The COVID-19 crisis accelerated many organizations’ re-examination of their ways of working and cultural norms. It also introduced a profound new set of forces of organizational change, putting many organizations’ culture and resilience to the test.

To thrive today, companies need to evolve from traditional to transformational change management across all levels of the organization in order to support long-term growth and build resilience.

The latest research from our Organization & Culture practice looks beyond the self-evident insights of 2020 to propose a way forward for leaders driving transformation and how to make an organization fit for change.

This report provides deeper insights on:

  • The critical new forces of cultural change shifting the landscape and shaping transformation for years to come
  • A new change model that tracks an organization’s ability to transform across multiple measures
  • The three primary areas where leaders should invest to help their organizations become fit for the future working landscape
  • How to identify your organization’s fitness level and the kind of work needed to strengthen it for transformation
  • The connection between an organization’s change fitness level, its ability to take on transformation and positive financial outcomes

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REPORT

The Critical Traits of an Innovative Company in a Post-Pandemic World

To stay relevant, Innovation can’t stop now. The future depends on a steady stream of new ideas.

It’s the best of times to innovate. It’s the worst of times to stand still.

The COVID-19 pandemic has been a catalyst for innovation and accelerated change with many companies forced to adapt business models and develop, deliver and scale new products, services and processes rapidly in order to remain relevant and sustain competitive advantage. Innovation can’t stop now. The future success of any company depends on its ability to continually innovate.

In this report, our Experience & Innovation practice outlines what’s required for a company to become a serial innovator, one that can not only survive but also thrive in our disruptive world.

Read this report to learn: 

  • Why innovation is imperative now
  • The seven traits of a truly innovative company – impacting how (and how well) an organization sets itself up to innovate
  • Where your company sits on our Innovation Grading Model
  • How to be an enlightened innovator for the times ahead

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REPORT

Transforming Healthcare: The State of Digital Marketing and Selling in Life Sciences

Leaders in healthcare need to embrace a marketing and sales strategy that is digital and collaborative.

The pandemic accelerated the integration between marketing and sales – and it’s never going back to the way it was. Leaders in healthcare and life sciences will need to embrace a marketing and sales strategy that is both digital and collaborative to reach business goals. The reality is that if organizations fail to transform their go-to-market approach they will be at risk of losing customers.

Transforming Healthcare: The State of Digital Marketing & Selling in Life Sciences identifies and quantifies the salient trends and key practices used by top companies today. Based on data from Altimeter’s research for The 2020 State of Digital Marketing and The 2020 State of Digital Selling, this industry-specific report provides insights for healthcare and life sciences leaders looking to strengthen their marketing and sales functions and jumpstart a new era of uncommon growth.

Read this report to gain deeper insights on:

  • The top priorities of marketing and sales teams in healthcare and life sciences today
  • The biggest obstacles organizations are facing in terms of digital collaboration and performance
  • Marketing and sales leaders’ candid observations of what their teams are doing well – and how they need to do better
  • Four key recommendations for marketing and sales teams seeking significant performance gains

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REPORT

The Insurance Customer of the Future: Welcome to 2030

Take a closer look at the broad demographic, social, economic and tech trends that will define the next decade.

Meet Jamie, the insurance customer of 2030. What will it take to win her business?

The Insurance Customer of the Future report is the latest research from Prophet’s Financial Services practice. It explains how insurers can drive growth by putting their customers at the center of their transformation strategies. The first step? Understanding their customers on a deeper level. Not only understanding who they are, what they value and what they need in the present, but also several years down the line.

Prophet’s experts centered their research around Jamie, an insurance customer living in 2030. By understanding and anticipating the generational trends and technological possibilities that will shape Jamie’s environment, insurers can make the right transformation moves now to win Jamie’s – and her peers – business in the future.

Read this report to gain deeper insights on:

  • The digital transformation trajectory of the insurance industry and its implications for business leaders
  • The broad demographic, social, economic and technology trends that will define the decade ahead for insurers and their customers
  • The evolving consumer demands that will shape the future of insurance
  • The ways insurers need to transform their businesses to win in the “new world”

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REPORT

How To Sell Insurance in the Post-Pandemic Digital Age

Agents need organization structures to help navigate a fast-changing, digital environment. Our roadmap helps.

The insurance game is changing. The past year has seen life completely upended for insurance agents, whose success once hinged on a certain skillset, often with physical touchpoints. While many insurance providers have raced to increase digital selling efforts in reaction to COVID-19, the results have been mixed. It’s going to keep changing too, so it’s time to adapt to fuel a post-pandemic recovery and lead the way to future growth.

Embracing Digital Selling from our dedicated Financial Services practice outlines a roadmap for digital selling with the steps to take now in order to create a strategy that supports new digital tools, efficient models and the development of the necessary capabilities.

In this report you will learn:

  • The four primary challenges insurers need to overcome to compete in the digital world
  • How insurers can maximize digital selling efforts for both short and long term growth
  • A roadmap to guide how to install a structure that helps agents navigate a fast-changing, digital selling environment

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REPORT

Virtual Care: From Rarity to Reality

In their quick pivots to telehealth, leaders learned plenty about patient experiences and the care continuum.

How 12 Industry Leaders Are Shaping the Virtual Care Revolution

The role virtual care plays in the healthcare ecosystem has rapidly accelerated since the onset of COVID-19. In fact, according to research by Doximity, as many as 20 percent of medical visits in 2020 occurred via telemedicine. And it’s clear the trend is only gaining momentum.

To assess how the healthcare universe is responding, Prophet spoke to 12 leaders across the ecosystem to understand how this shift is transforming the patient experience and the broader healthcare care continuum.

Read this report to gain deeper insights on:

  • Four virtual care sub-categories and the ways they continue to blur virtual wellbeing, connected health, virtual health and virtual medicine
  • The changing dimensions of audience and interactions
  • Insights from 12 industry leaders on what organizations are – and aren’t – getting right
  • Three path companies can take to connect virtual care to better serve patients and customers and to achieve exceptional growth

For full insights, download the full report below.

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REPORT

The State of Digital Selling 2020

Selling has always been a team sport. But as digital excellence builds, boundaries are even blurrier.

Insights for Driving Sales Productivity & Resilience

Digital has long been a key ingredient in sales teams’ success, even before disruptive technologies made digital transformation a business-wide imperative. Now, in the face of the COVID-19 pandemic, digital selling is more important than ever.

In our 2020 State of Digital Selling research, we sought to understand the capabilities and key success factors enabling the digital transformation of selling among B2B businesses.

Based on a survey of 506 sales professionals across North America, Europe, and China, this report offers a comprehensive view of how B2B sales teams are leveraging digital in their sales processes.

Key Learnings From the Report

  1. Now, more than ever, selling is a team sport.
  2. Sales teams need to make the digital mindset shift.
  3. High-touch, high-value cross-functional selling outperforms automated high-volume selling.
  4. Top performers focus on the customer through customer-focused metrics, cross-functional teaming, and selling by vertical industry.
  5. As teams build digital excellence, boundaries are likely to blur between sales and marketing teams.
  6. Digitally mature sellers are outperforming less mature teams through the global COVID-19 pandemic.

For all the data and insights, download the full report below.

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REPORT

Report: Benchmarking Digital Maturity in B2B Companies

Discover the main drivers of digital transformation investments and initiatives for B2B companies, based on 170 interviews.

B2B organizations have made drastic changes in response to COVID-19 – shifting to remote work, digitizing customer offerings and moving commerce online. Digitization planned to take years happened in months.

Based on conversations with 170 senior B2B transformation leaders and C-suite executives, this report reveals the main drivers of digital transformation investments and initiatives for B2B companies in 2020.

Here’s what you can expect to learn:

  • Substantial Operational Shifts Due to COVID-19
  • COVID-19 Exposed Significant Gaps in Digital Selling Capabilities
  • Marketing Transformation Continues Despite and Because of the Pandemic
  • Five Stages of Digital Transformation Maturity
  • Most Companies Continue Transformation Initiatives – Digitally Mature Are Accelerating
  • Application of Digital Tools Varies by Maturity Stage
  • Technology Priorities Reflect Level of Digital Transformation Maturity
  • Digital Transformation Sponsored Primarily by CIO/CTOs and CEOs

Download the full study to explore additional findings and examine detailed charts for each of the headlines provided above.

About the Authors

Fred Geyer and Joerg Niessing are co-authors of The Definitive Guide to B2B Digital Transformation, curators of B2BDigitalTransformation.com – an online resource center for B2B transformation leaders and facilitators of a monthly webinar series featuring senior B2B executives discussing the challenges of B2B digital transformation. For more information about the guide, the webinar series or to gain access to the online resources go to B2BDT.com. Fred is a Strategic Advisor at Prophet, a leading growth and transformation consultancy and Joerg is Senior Affiliate Professor of Marketing at INSEAD and director of INSEAD’s “B2B Marketing Strategies” and “Leading Digital Marketing” programs.

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REPORT

Reclaiming Interest: A Transformation Playbook for the Insurance Industry

Learn to transform your organization from the inside-out, adding the capabilities and talent needed right now.

While insurance companies have made much progress in reinventing themselves for today’s customers, the results are clear: there’s still some way to go. As many turn their attention toward planning and formulating their strategies for the year ahead, this playbook from our Financial Services practice outlines the different levers to pull in order to speed up digital transformation efforts and customer experience initiatives.

In this playbook you will learn:

  • How insurers can transform their organizations from the inside out by effecting culture change and equipping the business with the right talent and capabilities to succeed in 2021.
  • How a customer-centric approach can help your business, how to get started and how to measure you efforts.
  • What the state of transformation is in the industry today and the reasons to hit the gas now.

Download the full report below.

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