Research

NEW RESEARCH

2025 Prophet Impact Report 

Celebrating Five Years of Purpose-Led Growth 

Prophet Impact has been part of who we are for years; a reflection of our purpose in action. Over the past five years, we’ve turned that purpose into measurable impact, mobilizing our people, expertise, and creativity to help move society forward. What began as a grassroots initiative has evolved into a firmwide commitment to equity, social mobility, and sustainability. This report celebrates the measurable progress, meaningful partnerships, and human stories behind that journey.  

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NEW RESEARCH

2025 Prophet Impact Report 

Celebrating Five Years of Purpose-Led Growth 

Prophet Impact has been part of who we are for years; a reflection of our purpose in action. Over the past five years, we’ve turned that purpose into measurable impact, mobilizing our people, expertise, and creativity to help move society forward. What began as a grassroots initiative has evolved into a firmwide commitment to equity, social mobility, and sustainability. This report celebrates the measurable progress, meaningful partnerships, and human stories behind that journey.  

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Impact by the Numbers

Since 2021, we’ve committed to 1% of firm revenues annually to do pro-bono and low-bono work.  

28K+

hours donated

44+

projects completed across 34+ nonprofits

$73.5K

raised and donated through firm-wide initiatives

11K

volunteer hours given to communities worldwide

“Our 1% commitment is one of the most powerful ways we bring our purpose to life – creating meaningful impact for nonprofits and deep connection for our people.”

Michael Dunn, CEO and Chairman

Across five continents, Prophet teams have helped mission-driven organizations elevate their brands, strengthen operations, and deepen impact. 

01

International Esperanza Project (Guatemala)

New brand identity helped expand from 2 to 6 clinics and 1 to 2 surgical teams, delivering 73 major surgeries and care for 800+ patients.

02

Resilience Education (U.S.)

Human-centered brand strategy and mentorship model supporting 93% non-recidivism among program graduates.

03

International Health Partners (UK)

Brand and platform redesign driving 1,000+ new web visits and 40+ product demos, earning Best Use of Technology recognition. 

“Prophet’s belief in our mission helped us step boldly into the future. Their investment in our brand didn’t just evolve our identity, it amplified our impact.” 

Michelle Hollaender, Founder and CEO, International Esperanza Project

Across five continents, Prophet teams have helped mission-driven organizations elevate their brands, strengthen operations, and deepen impact. 

01

International Esperanza Project

New brand identity helped expand from 2 to 6 clinics and 1 to 2 surgical teams, delivering 73 major surgeries and care for 800+ patients.

02

Resilience Education (U.S.)

Human-centered brand strategy and mentorship model supporting 93% non-recidivism among program graduates.

03

International Health Partners (UK)

Brand and platform redesign driving 1,000+ new web visits and 40+ product demos, earning Best Use of Technology recognition. 

“Prophet’s belief in our mission helped us step boldly into the future. Their investment in our brand didn’t just evolve our identity, it amplified our impact.” 

Michelle Hollaender, Founder and CEO, International Esperanza Project

Engaging Communities, Together

Prophet Impact is about building community. It’s about creating meaningful opportunities for our people to give back both individually and collectively. From fundraising and volunteering to firmwide service days, our people continue to make purpose personal. 

PROPHET IMPACT DAY

108+

nonprofit partnerships and 6,800+ volunteer hours donated across 5 years.

PROPHET IMPACT AUCTION

$115,000+

raised for causes like Partners in Health and the International Esperanza Project.

VOLUNTEER TIME OFF

590+

days taken globally, empowering employees to give back where it matters most.

Engaging Communities, Together

Prophet Impact is about building community. It’s about creating meaningful opportunities for our people to give back both individually and collectively. From fundraising and volunteering to firmwide service days, our people continue to make purpose personal. 

PROPHET IMPACT DAY

108+

nonprofit partnerships and 6,800+ volunteer hours donated across 5 years.

PROPHET IMPACT AUCTION

$115,000+

raised for causes like Partners in Health and the International Esperanza Project.

VOLUNTEER TIME OFF

590+

days taken globally, empowering employees to give back where it matters most.

“Impact Day is when I get to see Propheteers at their best: rolling up sleeves, tackling real needs, and making a tangible difference together.”

Sonia Molenda, Culture & Engagement Manager

Meet the Team

The Prophet Impact programs are powered by our people; strategists, designers, marketers, and consultants who bring our purpose to life every day.

REPORT AUTHORS:


Jill Steele
SVP, Corporate Strategy

Carmel Lee
Senior Associate

Sonia Molenda
Culture and Engagement Manager

Monica Mussack
Engagement Manager

PROGRAM LEADERSHIP AND EXCO SPONSORS:

Michael Dunn
CEO and Chairman

Alix Hahn
Chief People Officer

Amy Silverstein
Chief Financial Officer

Scott Davis
Chief Growth Officer

Jill Steele
SVP, Corporate Strategy

PROPHET IMPACT CONSULTING LEADS:

Monica Mussack
Engagement Manager

Bracken Woolley
Engagement Manager

Francesca Pietrantonio
Engagement Manager

PROPHET IMPACT LEAD:

Sonia Molenda
Culture and Engagement Manager

Acknowledgments

A special thank you for the following individuals and their collective efforts to create this report: Minh Nguyen and Vansuka Chindavijak for design. Mary Kovacs for content support. Dency Cheng for supporting our client cases. There are many others (too many to name individually) but a heartfelt thank you to everyone who has helped in their own way, big and small, to grow our program from the ground up. 

Be Part of What’s Next

Our next five years are about scaling what works, expanding partnerships, empowering more Propheteers, and harnessing new tools like AI to accelerate impact. 

Join us. Nominate a nonprofit. Partner with us for change.

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NEW RESEARCH

Human-Centered AI: Culture as the Catalyst
for AI-enabled Growth

To turn AI into a true growth engine, organizations must expand beyond tech and tools and start thinking about culture. Our latest research reveals how aligning people, purpose and progress is the key to sustainable AI adoption. 

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The Human Edge

There’s never been a more important time for organizations to be human. 
AI has leapt from buzzword to boardroom priority—redefining roles, reshaping workflows and unlocking new levers for growth. But while the technology accelerates, the cultural transformation needed to support AI is lagging. 

This new report builds on our ongoing research into human-centered transformation. We interviewed CEOs and CHROs from leading global companies to explore how AI is impacting culture and what leaders must do now to embed AI at the heart of their organizations. 

To unlock AI’s full potential, organizations must take a holistic approach—embedding it across every layer, from strategy and systems to people and processes. A successful AI-enabled workforce strategy requires more than investment; it demands synchronized leadership, clear priorities and a strong cultural mandate. 

Prophet’s Human-Centered Transformation Model (HCTM) frames the organization as a living system—with a DNA, Mind, Body and Soul—that must evolve in concert for real, sustainable impact. Our research shows that true transformation happens when culture, leadership and talent align—turning AI from a tool into a powerful engine for growth. 

Four Key Levers of
Human-Centered AI

DNA: Aligning AI with Purpose and Values.
Organizational DNA defines purpose and anchors strategy. When AI is aligned with core values, it gains direction, momentum—and staying power. 

Mind: Scale Skills for What’s Next.
AI demands new capabilities across the workforce. Equip employees with the skills and mindsets needed to adapt, grow and lead through change. 

Body: Redesign How Work Gets Done.
AI is reshaping roles, systems and workflows. To scale transformation, organizations must rethink how work happens and make agility the norm. 

Soul: Deepen Human Connection.
By removing routine tasks, AI allows employees to focus on meaning, creativity and connection. The result: stronger engagement and purpose-driven work.

The Future is Human-Centered AI

It’s time to move beyond fragmented experimentation and toward intentional transformation. 

AI isn’t just about automation—it’s about reimagining how people work, connect and grow. 

When embedded across the DNA, Mind, Body and Soul of an organization, AI becomes more than a tool. It becomes a catalyst for purpose-driven growth, empowered talent and lasting cultural change. 

The Future is Human-Centered AI

It’s time to move beyond fragmented experimentation and toward intentional transformation. 

AI isn’t just about automation—it’s about reimagining how people work, connect and grow. 

When embedded across the DNA, Mind, Body and Soul of an organization, AI becomes more than a tool. It becomes a catalyst for purpose-driven growth, empowered talent and lasting cultural change. 

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 Human-Centered AI: Culture as the Catalyst for AI-enabled Growth

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REPORT

Designing Experiences for the Next Frontier in Commercial Banking 

Why traditional models are breaking—and how banks can thrive in a world of platforms, data and perpetual change.

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This is part 2 in a 3-part series on driving relevance and growth in commercial banking. 

For more on the challenges facing commercial banks, read Part 1: Bridging Brand and Demand: How to Unlock Competitive Advantage in Commercial Banking. 

Commercial Banking is at a Tipping Point 

Client expectations are rising faster than most banks can keep up. In a world of shrinking margins and nonstop disruption, fast transactions and solid service aren’t enough. 

Today’s commercial clients want real-time visibility, personalized digital experiences, and strategic partnership—and they’re measuring you against top B2C experiences. 

It’s no longer about incremental improvements. The banks that thrive will be those that reimagine how they deliver value at every touchpoint. 

Five New Realities Reshaping the Commercial Banking Experience 

  1. Boundaryless Banking – Platforms, ecosystems and partnerships are rewriting the rules of engagement. 
  2. AI is the New Infrastructure – Intelligent systems are now core to personalized service, risk analysis and growth. 
  3. The End of Back-Office Onboarding – Client onboarding must be seamless, digital and immediate. 
  4. Research Is a Blind Spot – Commercial insights must go beyond surface-level segmentation. 
  5. Exponential Risk – New threats demand faster, more transparent responses—and stronger client trust.

Read this report to learn what leading commercial banks are doing differently and the three key principles they are adopting to stay relevant. If your bank is serious about relevance, growth and differentiation in a platform-driven world, this report is your roadmap. 

Download the full report to explore the five new realities and how to lead with experience. 

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Experiences

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MAKING CULTURE POP

Unlocking the Power of Culture for Your Business

A guide to creating cultures that energize employees and unlock uncommon growth.

In today’s fast-changing business landscape, culture is no longer a soft, secondary concern—it is a strategic asset that can make or break an organization’s success. Prophet’s report, “Making Culture Pop” presents a fresh and actionable guide for leaders seeking to harness the power of culture to drive sustainable growth, energize employees and navigate transformation with confidence.

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The TL’DR

Breaking the Myths Around Culture Change

Culture change doesn’t have to be daunting
A strategic, people-centered approach can make it intuitive, engaging and even fun.

The power of focus
Instead of overhauling everything, the most effective culture shifts involve amplifying what already makes an organization unique.

The right time is now
Waiting for the ‘perfect moment’ to address culture is a costly mistake; the best companies integrate culture into their ongoing strategic imperatives.

Lessons from the Frontlines: What Works & What Fails 

Don’t make culture an ‘HR thing’
True cultural shifts must be embedded into business strategy and operations.

Leaders must lead
Executive teams play a critical role in setting the tone and modeling desired behaviors.

Follow the love
Culture thrives when employees are inspired, engaged, and empowered to be active participants in shaping their work environment.

A Practical Roadmap for Culture Transformation

The report outlines a simple, five-step framework for leaders to create a thriving, resilient culture: 

01
Co-create the foundations – Define and align on cultural values and behaviors that will drive success.

02
Lead the change – Equip leaders to champion and model cultural transformation. 

03
Inspire a movement – Create momentum by making culture tangible and actionable for employees. 

04
Elevate the employee experience – Align people practices to reinforce cultural aspirations. 

05
Rewire the business – Integrate cultural shifts into structures, processes, and decision-making. 

The Competitive Advantage of Culture

As industries face seismic shifts from AI, digital transformation, and evolving consumer expectations, culture remains a company’s most powerful differentiator. Making Culture Pop is an essential read for leaders ready to build organizations that not only adapt to change but thrive in it. By embracing culture as a strategic driver, businesses can unlock growth, resilience, and a shared sense of purpose that propels them into the future. 

Contact our team today.

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 Making Culture Pop: Unlocking the Power of Culture for Your Business

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RESEARCH

The Multiplier Effect: A CMO’s Guide to Brand-Building in the Performance Era

Research from WARC, Prophet, Bera.ai, System1 and Analytic Partners reveals how advertisers are missing significant revenue-generating opportunities.

We are excited to introduce a new WARC research report, “The Multiplier Effect: A CMO’s Guide to Brand-Building in the Performance Era” that Prophet contributed to in partnership with experts from Analytic Partners, BERA.ai and System1. The report is based on data and insights from this first-of-its kind coalition to highlight why it’s critical to get balance between brand and performance marketing investment right – or risk leaving revenue-generating opportunities on the table. Download a free copy today.  

Infused with data and insights from our report “Brand and Demand: Marketing’s Greatest Love Story” this research explores the gap in how companies approach advertising: the silos between brand and performance across creative, media, budgeting and measurement. 

Through our data and analysis, we found that the strongest returns from advertising investment come from using brand equity as an accelerant for commercial performance. By fully integrating this investment in brand equity with performance tactics, you can unlock growth and maximize the return on your spend. 

Read this report if you are a marketing or business leader looking to build brand equity and turn your performance marketing into a high-impact growth driver.  

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FINAL THOUGHTS

Today’s marketers are under increasing pressure to deliver measurable value from their investments. We empower CMOs to build marketing organizations that not only meet these demands but also drive uncommon growth. Get in touch with our team for help developing holistic marketing strategies that integrate sustained brand and demand investment to create and deliver value.  

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REPORT

Bridging Brand and Demand: How to Unlock Competitive Advantage in Commercial Banking

The commercial banking industry is facing unprecedented challenges and opportunities. From rising client expectations to rapid technological shifts, staying relevant demands more than just keeping up—it requires a bold, client-first approach to growth.

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Part 1 of our exclusive 3-part series on driving growth and relevance in commercial banking.

This first installment uncovers the critical strategies to align brand-building and demand generation efforts, unlocking sustainable growth in an era of constant change.  

Key Learnings: 

  • Why the gap between brand-building and demand generation limits growth—and how commercial banks can bridge it.  
  • Actionable insights to enhance client engagement and position your bank for sustainable growth.  
  • Key strategies to differentiate your organization in an increasingly crowded market.  

What’s Next?

Future articles in this series will dive deeper into reimagining client experiences, rethinking product architectures, and fostering cultural alignment to position commercial banks for long-term success. 

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Get started today by downloading this report and take the first step toward driving meaningful growth and relevance in commercial banking. Contact our team to learn how we can help you successfully integrated brand and demand marketing strategies that lead to uncommon growth. 

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Bridging Brand and Demand in Commercial Banking

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NEW RESEARCH

The Rise of the AI-Powered Consumer

Discover how GenAI is reshaping digital transformation by putting consumers at the center. Our report reveals surprising insights into how consumers are adopting GenAI faster than expected and leveraging it to improve their lives. Learn how businesses can apply GenAI not just for optimization or efficiency, but to unlock consumer-centric growth and stay ahead of the curve. 

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For business leaders formulating GenAI strategies and identifying priority use cases, the time is now to raise and consider these questions:

  • How do we unleash growth with this new technology?
  • What can we do now to attract, engage and serve customers?
  • Will we be in the same business tomorrow as we’re in today?

The TL;DR on Our Findings

We surveyed more than 2,400 consumers across the globe to understand how they perceive and use GenAI, here’s what we found:

With an average adoption rate of 45%, consumers are taking up GenAI faster and at a greater scale than previous breakthrough technologies.

Typically, younger consumers show the greatest interest in new tech. But in the case of GenAI, there is strong adoption by all generations. Millennials have the highest adoption rates (53%).

“Entertainment” is the top consumer use case today. Of GenAI users, 77% believe GenAI provides inspiration and helps them discover new things.

Consumers want GenAI to give them coaching and – in some cases – make decisions autonomously. They look for support in meaningful parts of their lives.

Consumers are more optimistic than concerned: 76% of survey respondents are excited about the possibilities it creates.

Download the report to discover how consumers are leveraging GenAI today and how your business can harness these insights to create transformative growth opportunities.

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What Consumers Say

“It is the tech of the future; powered by automation and the power of us.”

MALE, MILLENNIAL, U.S.

“AI’s future technological developments can help humans create a better life.”

MALE, GEN X, CHINA

Winning with GenAI Requires a Consumer-Centric Approach

To unlock uncommon growth, brands must embrace GenAI with bold strategies and customer-centric thinking. Focus on creating value through inspiring experiences, reimagined consumer journeys, and innovative business models.

Balance near-term AI deployment with long-term transformative opportunities and prioritize building organizational infrastructure to scale effectively. By putting consumers at the heart of GenAI strategies, brands can transcend technological hype, delivering impactful, human-centered outcomes that foster trust and drive sustainable growth.

Contact our team today.

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 The Rise of the AI-Powered Consumer

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NEW RESEARCH

Brand & Demand:
Marketing’s Great Love Story

As marketers, we know that integrating brand and demand tactics drives the greatest ROI. When done right, it leads to better outcomes for both marketing and the business, in the short and long term. Our report offers six ways to help marketers swipe right on stronger relationships—because great connections lead to growth.

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Report Highlights

Turn your marketing relationship from ‘it’s complicated’ to ‘happily ever after.’  

  • Insights on how to instill brand-demand synergy across marketing budget and investment, strategic planning, marketing operations, culture and internal and external partnerships. 
  • A relationship guide with six ways to generate more value from brand and demand. 
  • Actionable advice and real-world examples from leading marketers.

Unleashing the full power of brand and demand is about more than how you spend your marketing dollars.

Ensure that brand and demand have shared business goals and incentives.

Let the brand and demand teams’ shared passion for customers help guide decisions on what is important.

Integration is not about compromise, but about “bothism,” being great at brand and demand. Harness the power of logic and creativity in a culture of respect and trust.

The journey will not be easy. Expect to fail sometimes. Take action to not only survive constant change but thrive in it.

What gets measured, gets managed. Think about short and long-term at the same time. Confidently manage immediate and sustained metrics and prove this value to stakeholders.

Marketers live inside of and are core drivers of complex organizational ecosystems. Be a connector and orchestrator, working with multiple departments and stakeholders.

Get all the insights on how to integrate brand and demand marketing in our new research report.

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“Marketing should always be focused on both brand and demand. Brand is the #1 asset that we will sell every day. If it’s unhealthy… there will be no demand.”

Alicia Tillman | DELTA AIR LINES
Chief Marketing Officer

“It’s hard to orchestrate in a coordinated way – how do you bring brand and demand together in the higher parts of the funnel?”

Dipti Kachru | BROADRIDGE
Chief Marketing Officer

Today’s marketers are under increasing pressure to deliver measurable value from their investments. We empower CMOs to build marketing organizations that not only meet these demands but also drive uncommon growth.

Our approach focuses on the real challenges marketing leaders face, emphasizing the importance of strategic marketing planning, agility, experimentation, flexibility and a steadfast commitment to accelerating growth.

Prophet’s team of brand and marketing experts helps you develop holistic marketing strategies that integrate sustained brand and demand investment to create and deliver value. 

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 Brand & Demand: Marketing’s Great Love Story

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REPORT

Human-Centricity Accelerates Successful Business Transformation

New research reveals the power of a human-centric approach to drive transformation.

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Our new global research commissioned from Forrester Consulting has found that human-centric companies are more likely to see results from their business transformation efforts. In fact, human-centric organizations are 10 times more likely to achieve revenue growth rates of 20% or more.   

Forrester surveyed over 300 organizational growth and transformation decision-makers across geographies and industries to uncover how firms are using human-centricity to design and assess the effectiveness of their transformation initiatives. Our maturity model provides a comparative analysis that illustrates how human-centric firms are outperforming their peers when it comes to delivering transformative growth.  

In comparison to less human-centric organizations, respondents from human-centric organizations are more likely to achieve or expect these benefits:

Barriers to meeting transformation goals for initiatives that are less human-centric:

This study offers resources for decision-makers looking to transform their organizations to be more resilient, improve their culture and satisfy all stakeholders while setting themselves up for future business success.

Source: A commissioned study conducted by Forrester Consulting on behalf of Prophet, July 2023.

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Human-Centricity Accelerates Successful Business Transformation

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WHAT NEXT

Our report reveals that successful transformations often require partnerships to help drive organizational change. As leaders navigate the complex landscape of business transformation, relying on the expertise of external partners becomes a vital catalyst for achieving success. 

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REPORT

Impossible Math

Why the healthcare labor crisis is more than just a people problem – and how to solve it.

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The healthcare industry is facing a massive labor and operating model problem – one that involves a predicted workforce shortage of up to 3.2 million people. With more than a quarter of the industry workforce planning to leave in the next two years and $9 billion in annual burnout-related turnover costs the healthcare industry is at a crossroads. So, where do we start?  

Prophet suggests that the solution starts with our nurses. In this report, we clarify the magnitude of the crisis, identify tangible issues to tackle and introduce viable solutions that will begin to drive impact against this behemoth of a challenge.  

Key Takeaways:  

  • Addressing the workforce shortage starts with a focus on nurses. By starting with the largest population of clinical workers, we can begin to make a more meaningful impact on the collective workforce challenge.
  • Sustainable solutions to this crisis are not just about workforce retention. They will require us to revisit hiring and talent development practices, redesign care delivery models and the roles required, and rethink the infrastructure needed to support innovation and scale care.
  • Ultimately, to drive meaningful impact for nurses, we need to hear from nurses. Once nurses have a say in the tools and solutions we develop for them, real change can happen.
  • Before jumping to the most ground-breaking innovations, we must bring ourselves back to the day-to-day needs of our nurses. Simplifying their routines with technology can help them feel heard and improve employee and patient satisfaction.
  • Prophet’s Human-Centered Transformation Model can help you understand where your organization can begin to tackle organizational and cultural dynamics that contribute to the labor crisis.

Empower
Employees

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Impossible Math

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REPORT

The 2023 State of Digital Transformation

Benchmarks for what digital maturity looks like in 2023 for businesses to chart a path forward in the next wave of digital transformation. 

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In this year’s State of Digital Transformation report, we set out to identify the key differences between the businesses that are succeeding at digital transformation, and those that are still struggling. We surveyed over 600 executives from North America, Europe and Asia across a range of industries to highlight not only their current digital capabilities but the key investments and choices they made that got them to where they are today. By separating the responses of high performers and average performers, we identified key characteristics of companies that successfully met their transformation goals. 

This report serves as a benchmark for what digital maturity looks like in 2023 and charts a path forward for businesses that are looking to drive growth and thrive in the next wave of digital transformation initiatives. 

Key Takeaways:

  • The majority of companies (45%) chose business growth as their top goal for digital transformation, followed by innovation (45%) and efficiency (42%). 
  • Top-performing companies tracked metrics like innovation (36%) and digital literacy (32%) to measure digital transformation success, while average performers tracked business performance (42%) and efficiency (40%). 
  • Limited budgets (34%) and a resistant culture (27%) were the top obstacles to digital transformation success. 
  • Despite challenging economic times, 42% of digitally mature companies were accelerating their digital transformation efforts this year. 
  • Top-performing companies were more likely to have their digital transformation led by the CEO (33%), compared to average performers where the CIO or CTO (36%) were more likely to be in charge. 
  • The top transformation priorities for companies were upgrading technology (50%), achieving operational efficiency (34%) and getting more value from data (32%) 

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Growth
Pathways

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REPORT

Building Business Resilience Through Innovation

How the most successful organizations are using innovation to build resilience and drive long-term growth in an uncertain economic climate. 

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Faced with a world of growing volatility, uncertainty, complexity and ambiguity (VUCA), business resilience is being tested like never before. And, continuing with business as usual becomes the biggest risk.  

Innovations’ power to boost resilience is more important than ever. Yet organizations are barely scratching the surface when it comes to innovation and missing opportunities for meaningful and sustainable revenue growth.  

So, how can business leaders chart a path for their organization to join the high-performing ranks of the truly innovative and resilient? Especially when innovation and resilience are treated like conflicting priorities, with innovation seen as a cost center and resilience as cost-cutting.

We talked to 300 senior global business leaders across 30+ industries to learn how successful organizations use innovation to drive business resilience. And we learned these types of organizations are more likely to practice a wide range of innovation techniques, have C-suite buy-in and strive for sustainable change.  

Organizations that are both innovative and resilient are two times as likely to exceed their financial targets and three times as likely to create shareholder value than their competitors.  

Download our global research report to learn:  

  • How the most financially successful organizations use innovation to build business resilience 
  • The common barriers that slow innovation in organizations 
  • The top techniques used to expand commitment to innovation through the enterprise 
  • How to use Prophet’s Human-Centered Transformation Model to become more innovative and resilient 

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Building Business Resilience Through Innovation

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Frequently Asked Questions

Business resilience is the ability to thrive in the face of new environmental challenges, often by coming up with new and innovative solutions. Survey participants agreed with our definition, but a few explicitly connected resilience to trying something new. 

Almost universally, the senior business and innovation leaders that we surveyed for our global research report, Building Business Resilience Through Innovation, said innovation means bringing a new idea, process, product business or operating model into the world.

Almost half of the innovation leaders we surveyed for our report, Building Business Resilience Through Innovation, believe innovation and resilience are correlated. Among high-performing companies, awareness rises to 60%. This connection suggests an organizational understanding that innovation isn’t just about successfully launching new products. Instead, it’s a valuable mindset that strengthens and benefits the entire organization. In the most successful companies’ innovation builds business resilience.

While this list is by no means exhaustive, Prophet’s innovation experts have identified the following 15 best practice innovation techniques, many of which have been widely used in business for decades:  

  • Focus on Customer Needs  
  • Leadership Coaching and Alignment   
  • Agile Product Development/Methodologies  
  • Tracking KPIs  
  • Dedicated Customer Research Team  
  • Dedicated Innovation Team  
  • Special Incentive Structures for New Business  
  • Scenario Planning  
  • Focus on Competitor Activity  
  • Design Thinking Methods  
  • Explicitly Balance Investment  
  • Introduction of AI/ML to Your Operations  
  • Innovation Incubation Program  
  • Rapid Prototyping and iteration  
  • Pod-Like Structures/ Decentralized Teams

At Prophet, we view all organizations as a macrocosm of the individual. Each one has a collective DNA, Body, Mind and Soul. To become a more innovative and resilient organization, leaders need to think about every aspect of this ecosystem. Our Human-Centered Transformation Model provides an accessible lens for unpacking complexities and highlighting and understanding specific components more easily.

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